Cycling Newsletter 2016/17 From TJCSM – your NW representative for Innovative cycling products

December 2016

LIGHT & MOTION – CYCLING LIGHTS, BLIX - E-BIKES, WALLERANG - E-BIKES EDDY MERCKX CYCLES – ROAD BIKES, VITTORIA – ITALIAN SHOES & HELMETS

VOL. 7 NUMBER1

V Flash $89 for a handmade Italian Shoe!

The Zoom at $99 features 2 velcro staps and a rotor closure

The 1979 Vintage line has proven to be very popular!

IB 2016 was an exciting show! 4th year at the Mandalay Bay Convention Center and the improved show layout. Our vendors that exhibited brought a wide array of new products to show. Here’s a rundown of what was shown and other newsworthy information. Check out our new companies we represent.

Vittoria Shoes and Helmets

Edoardo Vercelli Vittoria CEO carries on the tradition of his grandfather We are truly excited to now represent Vittoria Shoes and Helmets in the Pacific Northwest. Established in 1976 by professional cyclist Celestino Vercelli, Vittoria combines modern materials and technologies with Italian craftsmanship bringing to market some of the best cycling shoes in the world.

A number of new dealers have joined the Vittoria team. They’ve learned that Vittoria offers:

Higher margins – Dealer direct programs – Low buy in requirements – Low entry level price points - Prompt shipping from California – Handmade Italian Craftsmanship – All Euro sourced materials – Tech features – Wide variety of styles – Superior customer service

Vittoria has a parallel MTB line to their Road shoes

Glove are new this season 3 models are offered $15 - $30

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The top of the line Ikon shoe

Helmets/Gloves

The Helmets are of Italian design offering style, performance and value. Retails start at just $49.

The helmets are lightweight, well made and come in a variety of styles. Mountain, road and aero models are available.

The Vittoria Booth at IB 2016 in the Italian Pavillion

Let us show you some samples to see for yourself why Vittoria makes sense for your shop.

Super clean fork design on the EM 525, hidden cables.

Another example of clean cable routing.

Flat mount disc brakes

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Eddy Merckx returns!

EMC, Eddy Merckx Cycles has relaunched the company and product line for 2017. With a commitment to refocus their relationship with IBDs, EMS displayed a stunning new line up of bikes at Interbike. Rolf Singenberger the former chief engineer at BMC is now R&D director at EMC. Rolf oversaw the development of new, advanced, designs that underscores the uniqueness and exclusiveness of the Merckx frames.

The Belgium based company now has an U.S. office and warehouse in Mt. Kisco, NY. They already have in place some exciting new programs and plans to support their growing dealer network in 2017. Are you tired of the demands of your current road bike vendor? Are you perhaps looking for an iconic brand to bring some new customers to your store? Do you want to see an exciting new line of bikes? Let us show you Eddy Merckx Cycles.

Here’s our 2017 models:

EM 525 Endurance $3999 - $10,999 EMC top of the line endurance models, disc and caliper models brakes, carbon frames

EM 525 Performance $3999 - $10,999 EMC premier road bikes, disc and caliper brakes, carbon frames

San Remo 76 $2999 - $6999 EMC Sprint, Aero bikes, disc and caliper options, carbon frames

Mourenx 69 $2599 - $5999 EMC Endurance bike Grand Fondo, High head tube, shorter top tube, disc and caliper options, carbon frames

Sallanches 64 $1999 - $4799 EMC race bike, compliant but stiff where needed, disc and caliper versions, carbon frames

Milano 72 $1999 - $4799 EMC Ladies race bike counterpart to the Sallanches, a geo balanced bike specifically designed for women, disc/caliper options, carbon

EMC facts:

EMC bikes are named for races won by Eddy Merckx. He had 525 victories

EMC never mixes component brands

EMC frames come with a “Strict Lifetime Warranty”

EMC adjusts the taper of their forks between sizes, this ensures all frames sizes deliver the same performance

EMC also adjusts tubing thickness within model sizes. This ensures the same ride quality in all frame sizes

All Merckx frames (both carbon and alum) are also shaped asymmetrically. The seat tube and chain stays are attached to both sides of the frame in a way that provides max power output and therefore max speed

EMC performs 100% quality checks. Their frames and forks are CT scanned to check for any defects. As a result, riders can have complete confidence

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Strasbourg 71

Blockhaus 67 $1699 - $2499 EMC’s ultralight and stiff Allum frame, caliper brakes, 6069 triple butted tubing

Montreal 74 $1699 - $2499 EMC’s ultralight and stiff Allum frame, women specific design counterpart to the Blockhaus, caliper brakes, 6069 triple butted tubing

Strasbourg 71 $2299 - $4999 EMC’s gravel adventure bike, a performance bike you can take off road, disc brakes, carbon or aluminum options, wide tire clearance

Eeklo 70 $1699 - $3999 EMC’s cross bike, carbon versions have disc brakes, aluminum version have cantilever brakes

Copenhagen 77 $999 - $2999 EMC’s ultrastiff, aero track bikes, carbon version or aluminum version

Petite Enghien 61 $1299 EMC’s youth road or cross bike, 26” wheelset, aluminum frameset, 1 size

Lugano 68 $2599 - $5499 EMC’s time trial or triathlon bike, aero and stiff, carbon frameset

Liege 75 $1999 - $2999 EMC’s steel race bike crafted in Columbus steel, Campy equipped in a Molteni orange paint scheme

Roubaix 70 $1999 - $2999 EMC’s steel race bike crafted in Columbus steel, Campy equipped in a Faema paint scheme

We’ll be at the Seattle Bike Expo in March with several models on display. Come by and check out the bikes and meet Heather from EMC USA.

Vika + This folder at $1650 is a best sellers! 350 watt motor

Komfort + $1850 Perfect affordable commuting

Stockholm $2290 500 watt rear motor, power, performance

New for 2017 is the Vika Travel $ 1499 compact commuting at its best

2017 Aveny 350 watt motor, fully equipped, a high style ride $1990

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Blix Electric Bikes

We’ve been associated with electric bikes for almost 10 years. Indeed, they have come a long ways in terms of; reliability, performance, serviceability, cost, technology and features. The Blix e-bikes from Sweden are perfect examples of how e-bikes have progressed.

The Blix line came to our attention last year and we jumped at the chance to work with them in the Northwest. The company’s US operation is based in Santa,Cruz, California, where they provide service and support. Blix has focused on creating well-designed and practical electric bicycles built for the modern commuter. Developed in the light of their Swedish heritage, Blix bikes are inspired by vintage European design with clean and classic looks. They offer a concise line of e-bikes at very reasonable price points. Marriott Hotels in California has chosen Blix Bikes for use by their guests.

The new for 2017 Komfort Prima has a range of 90 miles and features the Shimano Steps mid drive system! Low or high steps frame options. $2799

Unlike other segments of the cycle industry, e-bikes grew an amazing 75% ($13 million) last ytd while the rest of the industry was down 8$ ($50 million)

If you are not selling electric bikes, the market is ripe. The Blix line is an easy way to get into e-bikes without a large investment of your time and money. Let us show you how.

M.01 rigid fork $3399

M.02 step thru rigid fork $3399

M.02x step thru RockShox fork $3599

M.01x Rockshox fork $3599

Cover of “electric bike action” December 2016

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Wallerang is a premium e-bike line from Sweden it is also imported into the U.S. by our friends at Blix. Some have said it is one of the best all-round e-bikes made. Read further to find out why......

These bikes are designed and hand-built in Gothenburg, Sweden. The aluminum frame is a work of art with perfect welds, seamlessly joining the frame members. The classy matt white finish is understated elegance. Cables are cleanly run thru the frame. The top tube is angled low for easier step over and has bottle mounts.

Wallerang was awarded a design award at Eurobike for their Modular Travel System allowing you to customize your transportation solution with easy-attachment front platform and rear carrier devices. The included front and rear racks bolt on to the frame for high capacity cargo carrying. Remove them and you have a sport bike! A gorgeous head badge replaces the front rack mounts.

The powertrain is the Shimano STEPS system, mated to the Alfine Di2 8-speed transmission. Choose the automatic mode and the bike will automatically shift gears for you, amazing! Or put it into manual mode and shift gears like a sports car with paddle shifters. It works incredibly well. Shimano’s tech staff experienced the Wallerang bikes at an e-bike expo last summer. They told us “the Wallerang offers the best integration and implementation of the STEPS system currently available”. They then purchased 4 Wallerang Bikes to demonstrate STEPS across the country!

Wallerang didn’t cut corners at all. The bike also has Shimano Alfine Hydraulic Brakes, Schwalbe or Kenda tires, SKS fenders, Velo comfort saddle, front and rear lighting. The standard frame comes in 2 sizes to accommodate most any rider, there is in addition a step thru version available. A Rockshox fork option is also offered. A front basket can be had for $99.

In addition to the Shimano praise, a national chain of food delivery restaurants after evaluating multiple bikes, selected a Wallerang fleet for food delivery use in Seattle. Electric Bike Action Magazine did a 6 page review of the bike and featured it on the cover of the December issue.

These smart e-bikes will appeal to a wide range of customers, the versatility and options confirm the best all-round e-bike status.

• New quick release mount

• New colors

• GoPro mount option

• Smooth reflector focuses light further down the road

• Waterproof IP 67 rated 30 min. under 1 meter of water

• New hinged oval o-ring USB port

• New entry level price point ($49.99)

• Improved battery status indicator

• No Flash mode.

• Yes, Pulse mode for safety and state laws*

• Lock out mode prevents accidental turn ons

• Premium quality Li-ion cells by Panasonic & LG

• Electronics won’t interfere w/cycle cmpts

• Built in USA, Cree LEDs

• Amber side lighting

• FL-1 certified

Taz 1500 $249.99 Taz 1200 $199.99

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Light and Motion Lighting season is in full swing. Please read and see why Light and Motion is the dominant brand in the northwest. We have several dealers that rank among the top sellers in the nation.

We didn’t think it was possible but Light and Motion found a way to make a few more improvements on their extremely popular Urban series headlights. Check out the side bar to see why we have the perfect headlight.

*RCW 46.37.280(3) Flashing lights are prohibited except as required in RCW 46.37.190 46.37.200, 46.37.210, 46.37.215 and 46.37.300 warning lamps authorized by the state Patrol, and light-emitting diode flashing taillights on bicycles.

Taz 1200 and 1500 Need a bit more light? Our Taz products has many of the Urban’s features but, offers even more output. Perfect for a trail ride or unlit roads. One LED acts as a flood while the other 2 LEDs punch light down the road. This years price drop makes them an even greater value for high performance lighting. Don’t forget the accessory mount solutions we offer: helmet mounts, aero seat post adapters, tail light rack mounts, Go Pro and the Barfly bar extension.

VIS 360 helmet light now $99.99 one of the best commuter light choices. Plus version $149.99 w/250 lumens and run/headstrap version also available.

850 Trail $149.99

Vis 180 $79.99 Vis 180 micro $39.99 tail lights are high output lights with pulse and paceline modes

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For more information contact:

Curt Yamamoto 206 947-1867 curt@tjcsm.com

Bob Pelland 206 947-6441 bob@tjcsm.com

TJCSM 12058 Lake City Way NE Seattle, WA 98125 206 363-9200

www.tjcsm.com

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Our Seca Lights have been redesigned with new reflectors, LEDs, heatsinking, and firmware. This lightweight headlight can now output 2200 lumens! The Seca 2200 with 6 cell battery (enduro) is $469.99 3 cell version (race) is $399.99. The Seca 1800 race sells for $399.99.

Imjin $199.99 Nip e-bike headlight Tuck e-bike tail light

New, this year is the Imjin 800, a lightweight head with external battery options that allow extended runtimes.

e-bike lights

The e-bike category is definitely growing and Light and Motion has developed products to improve their lighting and safety. The Nip headlight comes in a 500 lumen($79) or 800 ($99) lumen version. A Seca 1800 ($249) e-bike headlight is also available. Our Tuck tail light sells for $59. Designed to integrate into popular on-board batteries (6-18 volts), multiple mounting options creates the perfect e-Bike lighting solution.

Encourage light use for both day and night to your customers.

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Please contact us for any additional information. Thanks for your consideration.