RELEVANT EXPERIENCE

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XBOX

ENTERTAINMENT

GAMING MEN’S LIFESTYLE

CONSUMER TECH

TAPPING STAR POWER TO IGNITE BRAND BUZZTAPPING STAR POWER TO IGNITE BRAND BUZZ

IMPACT FOR UBISOFT

o Just Dance – More than 250 million media impressions, more than 20 million copies sold

o Michael Jackson: The Experience – More than 1,000 media placements, $13 million ad equivalency, and 1.5 million copies sold during the holiday season alone

o Black Eyed Peas: The Experience – More than 500 placements, generating more than 234 million impressions to date

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RE-LAUNCHING A CHALLENGER BRANDRE-LAUNCHING A CHALLENGER BRAND

IMPACT FOR NOKIA

o First quarterly profit in years during Q4 2012

o 7MM+ Lumia phones sold to date in the U.S.

o Highest search volume and traffic to Nokia.com of any handset launch in Nokia history

o 400MM+ media impressions in all

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REACHING A DIVERSE AUDIENCE AUTHENTICALLYREACHING A DIVERSE AUDIENCE AUTHENTICALLY

IMPACT FOR HENNESSY

o More than 1.5 billion media impressions

o Top tier coverage by diverse outlets, ranging from Wall Street Journal and Forbes to MTV.com and Ebony

o Substantial online buzz that’s turned a paid advertising campaign into a pop culture phenomenon

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GRASS ROOTS MARKETING TO BUILD URBAN STYLE CREDIBILITYGRASS ROOTS MARKETING TO BUILD URBAN STYLE CREDIBILITY

IMPACT FOR FOOTACTION

o 30 urban influencers from six key markets recruited as ongoing advocates for the brand

o 50% increase in Footaction social community

o 50MM+ targeted media impressions

o 10MM+ targeted social impressions

o Activity has shifted marketing approach for the brand to focus entirely on grass roots marketing that’s amplified by paid media

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BUILDING COMMUNITY & CO-CREATING THE FUTURE OF A BRANDBUILDING COMMUNITY & CO-CREATING THE FUTURE OF A BRAND

IMPACT FOR DELL

o 17,690+ ideas

o 738,000+ votes

o 96,000+ comments from the community

o 515+ customer ideas in action

o PRWeek “Innovation of Year”

DRIVING DEMAND AMONG NEW AUDIENCESDRIVING DEMAND AMONG NEW AUDIENCES

IMPACT FOR BUICK

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o 57% sales lift in 2010, making Buick the fastest-growing car brand in America

o Drop in average Buick driver age from 72 to 61

o 3,000+ media and influencers at Regal Remix events

o 220+ test drives by 25-45 year olds arranged through Twitter

o 1,463 earned media placements generating 171 million+ impressions