08 064 CW RateCard - COMPUTERWOCHE...Our open IDG information portals offer individual...

GERMANY • AUSTRIA • CZECH REPUBLIC • DENMARK • SLOWAK REPUBLIC • FRANCE • HUNGARY

ARGENTINA • AUSTRALIA • JAPAN • SOUTHKOREA • UNITED STATES • CHINA • SINGAPORE

RATE CARD 2008/2009GERMANY

Effective October 1, 2008

2

IDG (International Data Group)

IDG Germany: Perfect Targeting on all Channels

IDG Germany: Overall Portfolio

THE INTEGRATED MEDIA HOUSE

MAGAZINESSPECIAL

EDITIONS

CORPORATE

SERVICES

ONLINE /

MOBILE

LEAD-

PROGRAMS

EVENTS /

CONFERENCESWEB TV

MARKET

RESEARCH

IDG Germany sellsabout one million

copies per month withfirst class informationfrom all areas of the

IT industry.

IDG Germany publishes about 50 special issues

per yearfocussing on various

IT themes.

IDG Germany offers itscustomers consultancy,conception and pro-

duction of tailor-madecorporate publishingsolutions: Websites,

customer magazines,tv commmercialsand much more.

The IDG networkachieves around 21 million visits

per month with acoverage of over

1.4 millionunique users.

All information canbe remotely accessed.

Over 2,500 whitepapers,numerous webcasts, e-mail marketing,

telemarketing and events.

Powerful datapool with over 300,000

highly qualified b2bdecision makers.

More than 80 eventsper year,

around 7,000participants,more than

120 sponsors.

IDG Germany produces more than

500 minutes of airtime per month

and achieves around 1 million video retrie-vals on its websitesand data carriers.

IT market researchby the world‘s leading

provider IDC andin-house analyses.

IDG COMMUNICATIONS MEDIA AG • Lyonel-Feininger-Str. 26 • 80807 München • Phone +49 89 3 60 86 - 0 • www.idgmedia.de

ProfessionalMac users

Technicaladvanced persons

Professional PC users


IT professionals

PC gamers


Console gamers


Early adopters

Trendsetters

Multipliers

ITC specializedtrade:

System vendorsIntegrators

ISVs CE retail

Technical ITexperts

Technical IT decision makers

Strategic IT decision makers

Senior IT managers

IT professionals

IT and businessdecision makers

at CXO level

TAR

GET

GR

OU

PS

ON

LIN

E/W

EB

TV

MO

BIL

EEV

EN

TS

LEA

DB

USIN

ESS

PR

INT

gamepro.de gamestar.de pcwelt.demacwelt.dedigital-world.de

E-Paper

channelpartner.de tecchannel.de computerwoche.de cio.de

Our open IDG information portals offer individual dialogue-marketing tools for effective lead generation: whitepapers, webcasts, case studies, virtual fairs, e-mail marketing, telemarketing

www.idgmedia.de

As of August 2008

CongressesWeb events

AwardsLounges


AwardsLounges

TutorialsWeb events

AwardsLounges


AwardsLounges

CongressesTutorials

Web eventsCustom events

Awards

CongressesTutorials


Awards

CongressesTutorials


Awards

CongressesTutorials


Awards

Web eventsAwardsLounges

As of August 2008

3

COMPUTERWOCHE’s Editorial Profile

COMPUTERWOCHE’s Editorial Profile

� COMPUTERWOCHE is the leading German-language weeklymagazine for the information technology and communication technology markets. It informs in a topical, competent and user-oriented way.

� COMPUTERWOCHE delivers strategic information and offerswell-researched analyses of trends, new technologies, products and markets. Its contents are ideally suited to meet the specialinformation needs of IT decision-makers and IT professionals incompanies.

� COMPUTERWOCHE thus offers its readers a reliable basis on which to make decisions on commercial IT investments.

� In a nutshell: Reach 358,000 readers* – every week with COMPUTERWOCHE.*AWA 2008 Readers per edition (RpE).

� COMPUTERWOCHE is a member of the following media surveys:

� COMPUTERWOCHE.de is the website with high-quality informationservices for IT decision-makers and professionals. The combination ofcurrent news, comprehensive background articles and subject channelswith a high level of user value puts COMPUTERWOCHE.de at the heart of a dynamically expanding community. Besides current news and features on subjects affecting the market, users can find contentsuch as the following knowledge centers:• Security • Networks• Data Center & Server • IT services• Mobile & Wireless • IT strategy• ERP • Web• CRM • Office & Tools • SMB-IT and many other subjects

� In addition, with its blogs, Wikis and forums, COMPUTERWOCHE.deoffers key community platforms for the target group of IT decision-makers and professionals. Further tools, including a comprehensivearchive, the software matchmaker and the job exchange complete theweb offering of COMPUTERWOCHE.

� With 1.2 million users a month, according to ACTA 07, COMPUTERWOCHE.de is the high-performance platform for brand-oriented and lead-oriented communication.

4

Publisher/Editorial Staff /Analysis

Publisher

Organ independent weekly computer newspaperPublisher IDG BUSINESS MEDIA GMBHPostal address 80704 München, Postfach 40 04 67

80807 München, Lyonel-Feininger-Str. 26Internet www.computerwoche.deManaging Director York von Heimburg

Publishing Manager COMPUTERWOCHE/CIO Michael Beilfuß

Advertising ManagerCOMPUTERWOCHE/CIO Sebastian Wörle

Sales Manager Josef Kreitmair

Publication frequency weekly, FridaySubscriptions Annual rates:

€ 184.60 (Germany), € 192.40 (abroad)(air mail abroad on application)Single copy price: € 4.80

Terms of payment 3 % discount: direct debit or advance payment2 % discount: payment within 8 days of invoice date / 20 days net

All agreements subject to our standard terms of trading (see page 17)

Bank details:

HypoVereinsbank, Münchensort code 700 202 70, account number 32246087Post Office giro, Münchensort code 700 100 80, account number 4808 68 803

Editorial Staff

Publisher Christoph WitteEditor-in-chief Heinrich VaskeTrends & Analysis Heinrich VaskeProducts & Practice Stefan UeberhorstIT Strategies Karin QuackJobs & Careers Hans KönigesSite Director COMPUTERWOCHE.de Stefan Hügel

Analysis of Volume/Content

01.07.2007 to 30.06.2008 = 50 issuesTotal volume 2,064 pages = 100 %Editorial section 1,375 pages = 66 %Advertising section 689 pages = 34 %

Editorial Sections

Trends & Analysis 25 %Cover story 10 %Products & Practice 30 %IT Strategies 15 %Jobs & Careers 12 %Miscellaneous 8 %

Analysis of Circulation

Average number of copies per edition (2nd quarter 2008)*

Print run 48,404Total circulation 47,248Sold circulation 23,246thereof: Subscription copies 20,895Free copies 24,002 *Audit

BPA Worldwide is an independent, internationally-recognised mediaauditing company for print and online media circulation. An updatedCOMPUTERWOCHE audit report is published by BPA Worldwideevery six months.The COMPUTERWOCHE BPA Worldwide audit report, as well as further information about the BPA can be requested quickly andeasily over the phone by calling +49 (0) 89 / 3 60 86 -115, and online at www.bpaww.com.

� Qualified recipients: 23,205

(BPA Business Publication Circulation Statement for the 6 month period ended June 2008, Mid-year report)

� COMPUTERWOCHE reaches attractive target groups

Source: BPA Business Publication Circulation Statement for the 6 month period ended June2008, analysed issue 22/2008. Base: 23,386 qualified recipients

Consultants, others

Board members, managing directors,owners, divisional managersIT specialists, experts

IT managers, department managersPercentage below 100 = “no response”

39.7%

32.2%

22.0%

4.7%

5

Analysis

* Involved in the three final phases of the decision-making process: (1) final decision,what is purchased; (2) final decision, where/from whom purchase is made; (3) approvalof purchase, release of budget.Base: 3.8 million ITC investment decision-makers; Source: LAC/2008.

� COMPUTERWOCHE readers hold a disproportionately high number of managerial positions Index figures (affinities)**

Senior management: managing directors, owners, company managementSenior IT management: IT executives, CIOsIT managers: information systems managers, organisation and EDP managers,computer centre managers, user/service centre managers (user support), tele-communication managers, network managersITC decision-makers: ITC decision-makers with no managerial authority

Senior management

Senior IT management

IT managers

ITC decision-makers

473

904

613

338

� COMPUTERWOCHE readers have very large ITC budgets at their disposalIndex figures (affinities)**

<10 Tsd.

10 to <50 Tsd.

50 to <125 Tsd.

125 to <250 Tsd.

250 Tsd.+Siz

e of

ITC

budget

ix Magazin

LANline

Network Computing

Information Week

CIO

IT Mittelstand

Computer Zeitung

Windows IT Pro

IT Administrator

129

87

49

40

34

32

29

27

24

20

164

356

752

648

1,143

� COMPUTERWOCHE reaches an above-average number of readers in large and medium-sized companiesIndex figures (affinities)**

1 to 19

20 to 49

50 to 199

200 to 499

500 +

Num

ber

of

emplo

yees 153

216

497

482

536

� COMPUTERWOCHE is top among “active” decision-makers*

LAC ranking of B2B media (Top 10), reach (thousand)

* 7-step breakdown of the population, based on details of educational qualifications,professional status, net income and social standing. Levels 1 and 2 are the two highestlevels of commercial competence and education

� COMPUTERWOCHE readers are IT professionals, professionally successful and visionariesIndex figures (affinities)**

� With 12 insertions in COMPUTERWOCHE you achieve 4 million contacts with around 1.4 million ITC decision-makers

� 94% of our readers are decision-makers in the field of ITC

TOP IT professionals

Innovators

Professional senior managers

Trendsetters

1,164

357

359

243

COMPUTERWOCHE readers

of which:

ITC decision-makers

Social economic status: level 1or 2*

Opinion formers

358,000

336,000

160,000

152,000

** Proportion in CW readership compared to LAC total population (40.9 million (German-speaking) PC users aged 14 and above in PC households in the FederalRepublic of Germany); Source LAC/2008

12 insertions

6 insertions

1 insert

4,0341,397

2,0171,045

336336

** Relationship from: proportion of the target group in the COMPUTERWOCHE readership compared to the population aged 14 and over (population aged 14 andover = index 100)

Other information such as individual counts and analyses fromLAC/2008, as well as from the other market media surveysAWA, ACTA and IT Decision-maker Survey is available fromour Market Research & Counting Service area.

Gross contacts (thousand)Net reach (thousand)

6

Publication Editorial Schedule

Range of Topics in 2009:

• Business Intelligence | Data Warehouse | Document ManagementAnalysis and Reporting Software | Enterprise Content ManagementResponsible editor: Sascha AlexanderPhone: +49 (0) 89 360 86 - 610 E-Mail: [email protected]

• IT Strategies | Compliance & LawResponsible editor: Karin QuackPhone: +49 (0) 89 360 86 - 259 E-Mail: [email protected]

• IT SecurityResponsible editor: Katharina FriedmannPhone: +49 (0) 89 360 86 - 103 E-Mail: [email protected]

• Business Software (ERP, CRM, SCM)Responsible editor: Frank Niemann Phone: +49 (0) 89 360 86 - 631 E-Mail: [email protected]

Responsible editor: Martin BayerPhone: +49 (0) 89 360 86 - 697 E-Mail: [email protected]

• Data Center & Server | Green ITResponsible editor: Jan-Bernd MeyerPhone: +49 (0) 89 360 86 - 160 E-Mail: [email protected]

• IT Services | Outsourcing | Offshoring | Software as a ServiceResponsible editor: Joachim Hackmann Phone: +49 (0) 89 360 86 - 313 E-Mail: [email protected]

Responsible editor: Sabine PrehlPhone: +49 (0) 89 360 86 - 747 E-Mail: [email protected]

• SME ITResponsible editor: Peter GruberPhone: +49 (0) 89 360 86 - 102 E-Mail: [email protected]

• Networks | VoIP & TC | Mobile & WirelessResponsible editor: Jürgen HillPhone: +49 (0) 89 360 86 - 249 E-Mail: [email protected]

Responsible editor: Manfred BremmerPhone: +49 (0) 89 360 86 - 167 E-Mail: [email protected]

• Notebook & PCResponsible editor: Martin BayerPhone: +49 (0) 89 360 86 - 697 E-Mail: [email protected]

Responsible editor: Jan-Bernd MeyerPhone: +49 (0) 89 360 86 - 160 E-Mail: [email protected]

• SOA & BPM | Open SourceResponsible editor: Wolfgang HerrmannPhone: +49 (0) 89 360 86 - 584 E-Mail: [email protected]

• Software InfrastructureResponsible editor: Stefan UeberhorstPhone: +49 (0) 89 360 86 - 310 E-Mail: [email protected]

• Virtualisation | Web Technologies and Trends | Office & ToolsResponsible editor: Wolfgang SommergutPhone: +49 (0) 89 360 86 - 197 E-Mail: [email protected]

• Jobs & Careers | PersonalitiesResponsible editor: Hans KönigesPhone: +49 (0) 89 360 86 - 261 E-Mail: [email protected]

Responsible editor: Alexandra MesmerPhone: +49 (0) 89 360 86 - 895 E-Mail: [email protected]

• Information at: www.computerwoche.de/mediaservices

Main trade fair edition

MON. NO. PUBLICATION ADVERT. FAIRS

DATE DEADLINE

JAN 1/2 09.01.09 17.12.083 16.01.09 07.01.094 23.01.09 14.01.095 30.01.09 21.01.09

FEB 6 06.02.09 28.01.097 13.02.09 04.02.098 20.02.09 11.02.099 27.02.09 18.02.09

MAR 10 06.03.09 25.02.09 CeBIT

11 13.03.09 04.03.09 Hanover

12 20.03.09 11.03.09 03.-08.03.09

13 27.03.09 18.03.09

APR 14 03.04.09 25.03.0915 09.04.09 01.04.0916 17.04.09 07.04.0917 24.04.09 15.04.0918 30.04.09 21.04.09

MAY 19 08.05.09 28.04.0920 15.05.09 06.05.0921 22.05.09 12.05.0922 29.05.09 20.05.09

JUN 23 05.06.09 26.05.0924 12.06.09 02.06.0925 19.06.09 10.06.0926 26.06.09 17.06.09

JUL 27 03.07.09 24.06.0928 10.07.09 01.07.0929 17.07.09 08.07.0930 24.07.09 15.07.0931 31.07.09 22.07.09

AUG 32 07.08.09 29.07.0933 14.08.09 05.08.0934 21.08.09 12.08.0935 28.08.09 19.08.09

SEP 36 04.09.09 26.08.09 TOP 100

37 11.09.09 02.09.09 PD: 25.09.0938 18.09.09 09.09.09 AD: 02.09.0939 25.09.09 16.09.09

OCT 40 02.10.09 23.09.0941 09.10.09 30.09.0942 16.10.09 07.10.0943 23.10.09 14.10.0944 30.10.09 21.10.09

NOV 45 06.11.09 28.10.09 CIO

46 13.11.09 04.11.09 of the Year

47 20.11.09 11.11.09 PD: 27.11.0948 27.11.09 18.11.09 AD: 04.11.09

DEC 49 04.12.09 25.11.0950 11.12.09 02.12.09

51/52 18.12.09 09.12.09

7

Advertising Rates and Formats

SURCHARGES

Bleed, gutter bleed and positioning, each 10 % Surcharges are not discountable.

DISCOUNTS FOR SERIES OF ADVERTS

Adverts Series of adverts3 10 %4 - 5 15 %Minimum format: 1/4 page

Surcharges and Discounts

POSITION BASIC PRICE

Inside Front Cover € 26,200

Inside Back Cover € 24,400

Outside Back Cover € 26,200

Cover Pages, 4c

4-colour rates

DISCOUNTS

FORMAT BASIC PRICE 3 or more 5 or more 9 or more 18 or more 27 or more 36 or more

3% 5% 10% 15% 20% 25%

€ € € € € € €

1/1 page 23,400 22,698 22,230 21,060 19,890 18,720 17,5501/2 page 14,200 13,774 13,490 12,780 12,070 11,360 10,6501/3 page 9,400 9,118 8,930 8,460 7,990 7,520 7,0501/4 page 8,050 7,809 7,648 7,245 6,843 6,440 6,038Island 65 x 66 3,960 3,841 3,762 3,564 3,366 3,168 2,970Island 47 x 45 3,480 3,376 3,306 3,132 2,958 2,784 2,610Page 3 strip ad 9,900 9,603 9,405 8,910 8,415 7,920 7,425

All rates are subject to German VAT.

Examples of Advertisement Formats in the Editorial Section

Advertising Rates for the Editorial Section

Rate Card, valid from 01.10.2008. Each price refers to the price for one advertisement, valid from the relevant number of insertions. All discounts quoted are based on a contract period of 12 months. Bleed, gutter bleed and positioning surcharges are not taken into account,as they are not discountable. The following discount rates apply:

1/1 page

� 205 mm x 267 mm� 230 mm x 300 mm*

Island

� 65 mm x 66 mm� 47 mm x 45 mm

1/2 page vertical

� 100 mm x 267 mm� 110 mm x 300 mm*

1/4 page vertical

� 47 mm x 267 mm� 57 mm x 300 mm*

1/2 page horizontal

� 205 mm x 133 mm� 230 mm x 146 mm*

1/3 page vertical

� 65 mm x 267 mm� 75 mm x 300 mm*

1/3 page horizontal

� 205 mm x 89 mm� 230 mm x 102 mm*

1/4 page horizontal

� 205 mm x 68 mm� 230 mm x 81 mm*

COMPUTERWOCHE Page Structure

� Type area 205 mm wide x 267 mm high � Trim format* 230 mm wide x 300 mm high

* plus 4 mm bleed allowance

Other Formats and Rates Available upon Request!

8

COMPUTERWOCHE SPECIAL



COMPUTERWOCHE TOPICS

COMPUTERWOCHE TOPICS is a special promotional section accompanying the COMPUTERWOCHE events (see pages 12/13). With a clear focus on the topic of theparticular event it provides opportunities to reach a broader audience via a print andonline presence. Furthermore, COMPUTERWOCHE TOPICS can also be used for customer-specific subjects single-sponsored.

CROSSMEDIA PACKAGES PRICES

1/1 page 4c

+ Leaderboard with 20,000 PIs (ROS) + 2 whitepapers in the whitepaper download centre (incl. 10 leads) € 14,500

1/2 page 4c

+ Leaderboard with 10,000 PIs (ROS)+ 1 whitepaper in the whitepaper download centre (incl. 5 leads) € 7,600

AWARENESS PACKAGE PRICES

1/1 page, 4c + Text Ad with 20,000 PIs (ROS) € 8,900



EXCLUSIVE SPONSORING PRICES

3-page TOPIC

+ Leaderboard (ROS)

+ Featured link at COMPUTERWOCHE.de

+ Sponsored link in the product-specific newsletter € 28,080

(Greater scope is possible. Price on request.)

COMPUTERWOCHE SPECIAL

Who’s who in the German ITC market? TOP 100 offers a ranking of leading manu-facturers. In addition, there are detailed analyses of all important ITC market segments.For IT decision-makers, Top 100 is a crucial reference work that accompanies youthrough the year.

PD: 25.09.2009

AD: 02.09.2009

COMPUTERWOCHE TOPICS

9

The prices are net prices subject to the addition of the statutory rate of VAT.

The prices always comprise all the services, including: • editorial work, • layout, • prepress processing and

• a print run of approx. 45,000 copies, • dissemination as inserts in COMPUTERWOCHE

as per agreed publication date and • additional copies for your own use.

Custom Publishing

IDG Combis

Custom Publishing

We get your product strategies into shape – with print supplements andInternet-based offers.

Tried-and-tested IDG print supplements such as the “Compendium” and“itec” highlight current IT trends from our customers’ perspective – and,in doing so, position you as an innovative provider, who really does havesomething to say on the subject. An intelligent call-to-action initiativegenerates numerous other opportunities e.g. lead generation by presen-ting offers on COMPUTERWOCHE.de.

FORMAT PRICES

8-page print supplement € 32,500



IDG Combis: Optimise your Media Plan and save up to 20%!

IDG COMBI TITLE COMBINATIONS COMBI DISCOUNT

Option 1 6 %

Option 2 5 %

Option 3 6 %

Option 4 5 %

Option 5 7 %

Option 6 6 %

IDG Combi 20 %

Combinations• Pool your ad bookings within two consecutive months with the same formats and volumes.

Digital.World appears in digital form as an e-paper. All print ad formats can be placed in digital form (pdf).• Creative material may be varied within the combination. • Save up to 20 % discount with the combination and use our quantity discount additionally.

Combined and volume discounts are billed consecutively, not cumulatively.• Please note: bookings already charged can not be converted retrospectively into combination bookings. • Special advertisement forms and special placements are excluded from the combination.• Further information about on-sale dates of all titles and combinable publication schedules are available through

your account manager or online at www.computerwoche.de/mediaservices.

10

Fullsize Banner* 468 x 60 85.- CPM** 94.- CPM

Leaderboard 1) * 728 x 90 105.- CPM** 116.- CPM

Rectangle / MPU 1) * 336 x 280 195.- CPM** 215.- CPM

Text Ad* 400 characters incl. logo and link 140.- CPM** 154.- CPM

Skyscraper 1) * max. 160 x 800 105.- CPM** 116.- CPM

Flash-Layer / Interstitial * max. 400 x 400 290.- CPM**

Featured Link 100 characters incl. link 1,560.- per week**

Peelback* max. 800 x 600 4,500.- per day

Hockeystick* 728 x 90 plus 160 x 800 4,800.- per day

Hijack / Wallpaper* Excl. insertion of advertising formats in a channel 6,000.- per day

Newsletter Textinsertion 400 characters incl. logo and link / 336 x 280 85.- CPM

Newsletter FSB / MPU / Leaderboard* 468 x 60 / 336 x 280 / 728 x 90 85.- CPM

Newsletter Sponsored Link 100 characters incl. link 1,190.- per week

Special Newsletter Excl. sponsorship of specific editorial content 7,900.- per insertion

Embedded Zone 336 x 600 260.- CPM**Minimum order 100,000 AIs plus production expenses at cost

Subnet Editorial content·on the customer’s subject upon request

Whitepaper Download Center „central IT“, 20 Whitepaper, Hosting from 250.- per month plus fee for leads (CPL)

Executive Briefings Sponsorship of compact information for the customer’s target group 4,400.- per briefing plus fee for leads (CPL)

Podcast Sponsorship upon request

Whiteboard Production of a five-minute video on the customer’s subject 7,400.- per video

Live-Video / Audio Webcast Incl.: Promotion, Production, Hosting + 6 months on demand + Leads 42,000.- /25,000.-

CW TV Pre-Roll-Spot upon request

Matchmaker Sponsorship of the CRM or ERP provider database 1,500.- per month

Virtual trade fair Integrated lead and brand package with real-time communication upon request

Freelance Projects Company's profile incl. logo and link plus 11 refreshments from 1,200.-

COMPUTERWOCHE.de creates the ideal platform to convey theadvertising message to the IT decision-maker audience. Beside classical online advertising formats we offer individual solutions which can be tailored to customer needs. Innovative formats such as webcasts, subnets, executive briefings, whitepaper download center and further audio-visual formats on computerwoche.de enable.

� high-impact appearance in topic-specific contexts, thereby helping to position brands and products in the market

� placing whitepapers and case studies on current IT topics� the exclusive use of advertising formats.

Customized programs for lead generation top off our portfolio.

Online Advertising

1) Expandable Leaderboard / MPU / Skyscraper by paying 20 % surcharge. All rates are subject to German VAT. The general trading conditions of IDG Business Media Ltd. are valid – available on www.computerwoche.de/mediaservices

ADVERTISING SPECIFICATIONS PRICE IN € PRICE IN €

FORMATS Homepage/Channels/

Knowledge CenterWhitepaper Download Center/(Central IT) / Subnet:

Basic lead € 40.- incl. 5 criteria (name, first name, e-mail, position, company)

More criteria e.g.:+ € 10.- company size+ € 20.- phone number

LEAD GENERATION

Euro per campaign:

€ 10,000.- = 5 %

€ 20,000.- = 10 %

€ 30,000.- = 15 %

from € 50,000.- = 20 %

DISCOUNTS

COMPUTERWOCHE Subnet

Get detailed rate cards of COMPUTERWOCHE.de from your account manager.

COMPUTERWOCHE Webcast COMPUTERWOCHE TV Virtual trade fair

Production of high-quality content byan editor designated by IDG of subjectmatter agreed with the customer andintegration of lead-oriented formats.

Multimedia, interactive presentationof an IT topic with lead generationbuilt-in. We provide full-service foryour webcast as audio- and/or video-presentation upon request.

The Web TV offer of COMPUTERWOCHE for IT decision-makers presents people,products and news professionallyand in an entertaining way.

New, innovative and unique! Interaction in real time on virtual tradefair stands generates a high level ofattention, generates leads and produ-ces high brand awareness.

* Size of adverts:

Max. 20 KB

** ROS (run of site):

Ad format is placed over allsubsections of the website.

Delivery of advertising material no later than 3 working days before start of campaign. We are unable to provide any guarantee if delivery is any later (see page 16).

TECHNICAL

INFORMATION

Formats / Prices

11

Whitepaper – arranged by subject Webcasts for individual interaction

Newsletter Advertising

Different topic-specific and target group oriented newsletters report on the latest news from the IT market and on business related topics and offera variety of advertising possibilities.

Advertising possibilities in the newsletter (Prices see page 10)Text insertion: up to 400 characters incl. logo and link, embedded in the editorial coverageFullsize Banner: placed in the newsletter’s head and therefore immediately visibleSponsored Link: a link of up to 100 characters leads to the customer’s site and informs the user quickly and directly, e.g. about product news,

seminars or jobsSpecial newsletter (Prices see page 10)Editorial contents selected by our editors according to the customer’s topic definition, are sent to all or selected subscribers in a special newsletter.Thus your message is embedded in the right environment and reaches a target audience with a high interest in the particular topic. Advertisingformats as for example Fullsize banner, skyscraper, your logo and naturally a text ad are exclusively available for you.

COMPUTERWOCHE daily approx. 28,800 subscribers Tue.-Sat.COMPUTERWOCHE daily update approx. 30,600 subscribers daily (Mo.-Fr.) COMPUTERWOCHE weekly: Most important news of the week approx. 21,500 subscribers weekly (Su.)COMPUTERWOCHE SMB approx. 27,200 subscribers weekly (Wd.)COMPUTERWOCHE Products+Technologies approx. 24,100 subscribers weekly (Wd.)COMPUTERWOCHE Software approx. 23,800 subscribers weekly (Mo.)COMPUTERWOCHE Hardware approx. 4,100 subscribers weekly (Tue.)COMPUTERWOCHE Security approx. 23,700 subscribers fortnightly (Tue.)COMPUTERWOCHE Open Source approx. 31,400 subscribers fortnightly (Tue.)COMPUTERWOCHE Jobs&Career approx. 14,000 subscribers weekly (Thu.)COMPUTERWOCHE Recruitment approx. 26,300 subscribers weekly (Fr.)COMPUTERWOCHE Freelancer News approx. 1,700 subscribers weekly (Wd.)COMPUTERWOCHE SAP approx. 20,000 subscribers fortnightly (Thu.)

COMPUTERWOCHE.de NEWSLETTER

As of July2008

� The lead generation process:•IT decision-makers and IT experts have free access to whitepapers, case studies and webcasts.•A registration process provides the relevant information, from which the leads are generated.•The addresses are produced according to individual customer requirements (e.g. job title, size of company, decision-making responsibility, etc.).•The customer can use the qualified leads for sales and marketing activities.

central IT is the data basefor IT decision-makers and for generation of qualified leads.

� Address generation by means of whitepapers, case studies and webcasts has the following benefits (see page 10 for prices):•cost-efficient, time-efficient marketing and communication initiative•direct, prompt measurement of results (ROI), updated daily reports

if required•quick response to new, up-to-date target groups and products

central IT is available as a stand-alone website and, as a client, is also homogenously integrated into the IDG B2B publications. This makes it possible to address up to 3 million unique IT decision-makers.

Pricing: Whitepaper: fixed hosting charge + variable lead prices. Webcast: on request.

Further informationen about IDG events at www.idgevents.de

12

Event Sponsorship

COMPUTERWOCHE events focus on current problems of IT enterprise users and have top speakers from the industry. Competence, credibility andinnovation are central brand values which mark the offer of events and congresses.The combination of the set-up of editorial topics, intensive marketing measures based on a highly qualified database of subscribers and readersas well as the professional realisation of all activities constitute a valuable marketing instrument for our customers and partners. Specialist con-ferences, seminars and congresses offer an ideal setting for sponsors to communicate directly with top IT decision-makers and to benefit from theassociation with the COMPUTERWOCHE brand.

EVENT CONCEPT TARGET GROUPS SPONSORSHIPS

LEVEL I LEVEL II LEVEL III

Cross-media programme with roundtable, webcast and specialist con-ference with breakout sessions, presentations by users, analysts andsuppliers from the exhibition area.

Evening event and conference. Award "CIO of the Year" in cooperation with CIO magazine

Cross-media programme with roundtable and specialist conference withbreakout sessions, presentations byusers, analysts and suppliers from theexhibition area.


Cross-media initiative with round table and specialist conference withbreakout sessions, presentations byusers, analysts and suppliers from theexhibition area.


Tried and tested recruitment platformfor direct contact with potential candidates for IT jobs. Exhibition and forum with• prominent placement in the

Job&Career Market at CeBIT• special daily topics,

e.g. Consultants-day, Software development or SAP day as well as

• approx. 100 presentations

Cross-media initiative with round table, survey and specialist conferencewith breakout sessions, presentations by users, analysts and suppliers fromthe exhibition area.

Program Partner € 27,000.-





ProgramUnderwriter€ 70,000.-

Sponsor € 16,000.-

Sponsor€ 15,000.-

Sponsor€ 15,000.-

Sponsor€ 15,000.-

Sponsor€ 15,000.-

ProgramPartner€ 40,000.-

VerticalPartner€ 15,000.-

Exhibitor € 4,500.-




Exhibitor€ 4,500.-

2-days-Exhibitor€ 5,500,-

UnifiedCommunications07.10.2008Frankfurt

CIO of the Year27.11.2008Munich

Mobile Solutions09.12.2008Frankfurt

Enterprise ContentManagement11.02.2009Frankfurt

[email protected]

IT Risk Management19.02.2009Munich

JOBS&CAREER03.03.- 08.03.2009CeBIT Hannover

CRM-Initiative 2009 31.03. - 01.04.2009Munich

IT managers and project managers

approx. 120 participants

approx. 60 CIOs (personal invitation by the editor-in-chief ofCOMPUTERWOCHE)

(Senior) IT managers, IT department managersand project managers








CeBIT visitors, graduates,young professionals,high potentials with aninterest in IT careers

(Senior) IT managers,CRM-project managersand -users from differentsections, e.g. sales

approx. 70participants/day

Subject to change. All rates are subject to German VAT.

SOLD OUT

Different booth modules from € 1,200.- per m2

Opportunity for speaker slots in the forum

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Event Sponsorship

EVENT CONCEPT TARGET GROUPS SPONSORSHIPS

LEVEL I LEVEL II LEVEL III

Cross-media initiative with round table and specialist conference withbreakout sessions, presentations byusers, analysts and suppliers from theexhibition area.

Cross-media initiative with round table and specialist conference withbreakout sessions, presentations byusers, analysts and suppliers from the exhibition area.

Two-days high level conference on stra-tegic IT topics with dialogue orientatedgroup meetings as well as attractivesocial program for accompanists

The new "trend indicator" conferenceof COMPUTERWOCHE. Cross-media programme with roundtable and specialist conference withbreakout sessions, presentations byusers, analysts and suppliers from the exhibition area.


Cross-media initiative with roundtable, survey and specialist con-ference with breakout sessions, presentations by users, analysts andsuppliers from the exhibition area.



Two-days workshop with selectedCIOs for the agenda-setting 2009.Cooperation with Malik ManagementZentrum St. Gallen


Program Partner€ 27,000.-






ProgramUnderwriter€ 80,000.-

Sponsor€ 15,000.-

Sponsor€ 15,000.-

Sponsor€ 17,500.-

Sponsor€ 15,000.-

Sponsor€ 15,000.-

Sponsor€ 15,000.-

Sponsor€ 15,000.-

Partner€ 70,000.-




Sponsor€ 4,500.-




Sponsor € 42,000.-

Data Center-Initiative29.04.2009Offenbach

[email protected]

Executive Forum presumablyMay 2009

IT Radar06.05.2009Offenbach

All-IP-Applications07.05.2009Offenbach

ERP-Initiative23.06.2009Offenbach

Managed Services24.06.2009Offenbach

Software,Services & Prozesse23.09.2009 Munich

The CIO BeyondSeptember 2009Zurich





Approx. 30 CIOs of large german corporates (invitation with accompaniment)

CTO, department mana-gers, project managers in large IT departments, IT architects, innovators,strategists








IT managers


approx. 30 CIOs of large german corporates

Further informationen about IDG events at www.idgevents.de

Within the framework of our COMPUTERWOCHE events we offer you a new premium service: you can now supplement your application for thespecialist events and conferences by booking our new Personal Networking Lounge (PNL). The PNL offers you the opportunity to present yourselfin an even better, more precisely targeted way to IT users and decision-makers, to share information among yourselves and to network on anongoing basis.The Personal Networking Lounge guarantees precisely targeted, highly efficient networking with just the right people. We guarantee you professionalscheduling of meetings and full-service management on site provided by the COMPUTERWOCHE Event Team.

Subject to change. All rates are subject to German VAT.

Upon request

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Postcard Tip-ons

PlacementOnly at the beginning (right-hand page)or end (left-hand page) of a print sheet,in conjunction with a carrier advertise-ment.

Technical dataFormat: 105 x 148 mm (DIN A6). Other formats, paper weights and other materials by agreement.

PricesPostcard tip-ons, per thousand € 194Postage per thousand upon request

Additional costs for difficult processing (e.g. envelopes, accordiontip-ins, brochures) and more complex tip-ins on application. Thecarrier advertisements will be calculated and discounted accordingto the prevailing price list.

CD-ROM Tip-ons

PlacementOnly available at the beginning (left-hand page) of a 16-page content sheet in conjunction with a carrier advertisement.

Adhesive may only be applied to anarea 10 cm from the gutter, 3 cm from the outside edge and 2.5 cm from the top and the foot.

Technical dataThe CD must be packaged in a sealed paper pocket (pocket format124 mm x 124 mm; no adhesive surface on the reverse side)!

PricesPer thousand € 265Postage upon request

Loose Inserts

PlacementLoose inserts are printed materials thatare inserted loosely in the newspaper.

Technical data Minimum format: 105 x 148 mm.

Maximum format: 220 x 290 mm. Loose inserts must be suppliedready folded and trimmed, otherwise the “Fogra recommendationon the composition of inserts from external sources“ will apply.

Prices

Full insert, GermanySides/pages up to 8Weight up to 25 gPrice per thousand € 270Postage per thousand upon request

Partial insert, GermanySides/pages up to 8 Weight up to 25 gPrice per thousand € 295Postage per thousand upon requestOther quantities on request

Bound-in Inserts

PlacementBound-in inserts are printed materialsthat are bound into the centre of thenewspaper.

Technical dataBound-in inserts that are smaller than the newspaper format areessentially positioned at the foot and trimmed. They must be sup-plied ready folded, trimmed at the side and at the head and with a footer bleed allowance of 4 mm.Bound-in inserts of more than four sides must be closed in a cross-fold at the foot and presented as one product. The minimum widthmay be no less than 116 mm. The thickness of the bound-in insertmay be no more than 2 mm. Bound-in inserts in newspaper format size (230 x 300 mm) require aheader and footer bleed allowance of 4 mm each, page bleeds area minimum of 5 mm and a maximum of 15 mm, with left-handpages requiring a fold of 12 mm. Other types of bound-in insert onapplication.

Prices4-sided (2 page) bound-in insert up to 170 gsm € 23,4006-sided (3 page) bound-in insert up to 150 gsm € 35,1008-sided (4 page) bound-in insert up to 150 gsm € 46,800

Inserts and Tip-ons

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Cover Page – Mini Dutch Door

Dimensions:upon request

Cover Page Gatefold

Dimensions:+ : max. 218 x 300 mm: 227 x 300 mm

Cover Page Flap


Double Page Entry

Dimensions:+ : 230 x 300 mm

Pop-Up


Special Edition

All articles published in COMPUTERWOCHE are also availableas special editions. Order your individual special edition for aprofessional presentation of your company and your products to business partners, customers and the press. We take over theentire process for you, from design through to printing.

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Procedures for Special Advertising Formats

Contract andcancellation dates Upon request.

Prices Prices for loose inserts, bound-in inserts and tip-ons as well as technical costs are not discounted. German VAT will be addon the indicated prices. There are no discounts or intermediary compensationfor postal charges.

Design Loose inserts, bound-in inserts and tip-onsmust be clearly differentiated in their designfrom the editorial part of the newspaper.

Shared advertising Loose inserts, bound-in inserts and tip-onsthat are shared by several advertisers arepossible by special arrangement. For suchloose inserts, bound-in inserts and tip-onsthere is a surcharge of 50% on the basicprice.

Technical It is assumed that it will be possible to requirements process loose inserts, bound-in inserts and

tip-ons mechanically. In the event thatprocessing difficulties arise due to looseinserts, bound-in inserts and tip-ons, thecompletion of the print run takes precedent.

Samples Before a contract is accepted the publishermust be provided with a binding sample(5 copies), and if necessary a layout withdetails of size and weight. The deadlinefor this is the advertising deadline.

Quantity supplied As per print run, with 3% surplus.

Liability Damage caused to the publisher throughnon-compliance with the technical pro-cedures for the processing of loose inserts,bound-in inserts and tip-ons must be compensated.

Delivery The individual pallets are to be labelledwith the relevant volume details and thereference “COMPUTERWOCHE Issue no. ...”, and must be delivered carriagepaid no later than five days (seven days for bound-in inserts and tip-ons) to:Oberndorfer Druckerei GmbHMittergöming 12A -5110 Oberndorf / SalzburgTel. 0043 -6272 -4102 -0Fax 0043 -6272 -4102 -179

Special Advertising Formats

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1

2

3

2

Please contact your COMPUTERWOCHE account manager for further information.

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Technical Data for Copy

Printing procedure Offset rotary (Heatset) Printing material Improved newspaper printPrinter’s copy Digital data

Technical Details for Pre-PressTrimThe bleed all around for trimmed advertisements is at least 4 mm.Take care to ensure that important parts of the advertisement arelocated at least 5 mm from the edge of the page.

Printing signsCorner, fold and cutting signs must be placed 4 mm outside the edge ofthe picture, and the weight of the printing signs must not exceed 0.1 mm.

FontsDo not use any system fonts, use font variations and not the Fontsmenu of a program. Minimum font sizes for negative font and rasterfonts 7 points.

Lines and bordersMinimum weight 0.3 points or 0.1 mm.

Colour separationColour pictures must be in CMYK, special colours (HKS or Pantone),DCS2 formats such as Duplex, Triplex ... must be separated in CMYK.

Black areasIn multicolour prints black areas of approx. 40% raster value shouldbe underlain with cyan.

Picture separationUse the ECI offset profile 2008, ISOwebcoated.icc

ProfilesDownload the profile (ECI Offset 2008.sit) at:www.eci.org/doku.php?id=de:downloads

Picture resolution300 dpi.

Proof/Pre-PrintProcedure The proof/pre-print must be produced using the BVD/FOGRA offset standard, ISO 12647-2. www.eci.org/doku.php?id=de:colorstandards:offset

ProfileDownload the profile (ECI Offset 2008.sit) at:www.eci.org/doku.php?id=de:downloads

Control elementsThe proof/pre-print must use the FOGRA media wedge. The nameof the colour parameter used and the proof designation must alsobe stated. The time and date of proof production and the date ofthe last calibration must be visible.

Printing materialThe proof/pre-print must be printed on paper that corresponds tothe print run paper in terms of colour and surface quality. (Papertype 4-5, improved newspaper print, FOGRA3OL).

Correction marksCorrections to the content must be inserted on the proof/pre-print.Following colour corrections a new proof/pre-print must be produced.

PrintPrint run print According to the BVD/FOGRA offset standard, ISO 12647-2.

Colour guide Full tone weight: the colour guide complies with the BVD/Fograstandardisation concept.

Printing material Please take care to ensure that the paper used corresponds to theprinting status, and can be changed by the publisher at any time.

Digital Data TransferData delivery Deliver printing data as PDF/X-3 (ISO standard 15930-3:2002).Information on standards can be downloaded at:www.eci.org/doku.php?id=de:projects:pdfx3

Non-conforming file formats may only be sent by prior agreementwith the digital pre-press.Special colours cannot be printed, they must be in CMYK. Approx. 4 mm bleed allowance all around for trimmed advertisements.Resolution of TIFF or EPS pictures min. 300 dpi. If possible use Postscript fonts.

Pre-press +49 (0) 89 -3 6086 -554 or - 239

Printout /motifFor each file please send us a corresponding printout, for colour (photo)products a colour proof, which simulates the print and paper colour.

Remote data processing� ISDN Mac: Grand Central Pro (Leonardo)

+49 (0) 89 -3 6086 -493 � FTP upload: www.idgverlag.de/dispocenter� E-Mail: [email protected]

max. 20 MB File namePlease always state a reference, structured as follows: Publication (COMPUTERWOCHE = CW), issue number, name or motif of advertisement.

File compression� Apple Stuffit, SEA or SIT� PC WinZip

Delivery of Online Advertising MaterialDeliveryDelivery of advertising material no later than 3 working days beforestart of campaign. We are unable to provide any guarantee if deli-very is any later. Delivery of advertising material (data) as e-mailattachment. Data only in compressed form (Zip) and only as anattachment. Do not incorporate, embed or import into the e-mail.

Delivery address

� To the media advisor and� cc: “Online-Technik & Disposition”

E-mail to: [email protected].: +49 (0) 89 -3 6086 -415

Procedures

The following information is required:Site / Customer / Agency / Campaign, Motif / Duration / Placement /Impressions / Advertising material / Special features.

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1. Order. An order within the meaning of the following General Terms of Business shall be deemed to be the agreement governing publication of one or several advertisements of a Client forthe purpose of dissemination in magazines. The General Terms of Business of IDG Media shall alsoapply accordingly to orders for third-party supplements such as tip-ins, bound inserts or other inserts,provided they are suitable for publication and distribution. Any digression from these Terms ofBusiness shall not be effective unless made in writing. No terms and conditions of the Client to thecontrary shall apply, even if IDG Media does not object in a given instance.The order shall not be effective until accepted by written order confirmation, unless agreement onthe conclusion of contract has been reached in a different manner, especially before written con-firmation of the order.

2. Execution. There shall be no entitlement to inclusion of advertisements in particular issues, particular editions or at particular places in the publication. IDG Media will be free to position anadvertisement in an appropriate place, unless its placement has been agreed for a particular issue,a particular edition and a particular place in the publication provided that the print material is supplied to IDG Media in good time. IDG Media will otherwise be entitled to position it in a suitableplace in a different issue. Exclusion of competitors is not possible. In the case of classified advertise-ments IDG Media guarantees that they will be printed in the relevant classified section, without thisrequiring explicit agreement.If the Client is granted the right to order individual advertisements within the purview of an Agreement,the order is to be executed within one calendar year after the conclusion of agreement if nothingelse is agreed during the term of the master contract.

3. Right of Refusal. IDG Media reserves the right to turn down advertising and supplement orders– including individual advertising texts and supplements in the case of master contracts – on groundsof content, origin or technical form in compliance with standard principles of IDG Media materiallyjustified by customary practice in the industry, if their content violates the law, infringes regulationsof the authorities or offends common decency or their publication is deemed to be unreasonable forIDG Media. To this extent, IDG Media may withdraw from orders already confirmed – including fromindividual part-orders based on master contracts – if it is not until after conclusion of the Agreementthat IDG Media becomes aware of the content, origin or technical form of an order that would haveentitled it to reject the same. Moreover, orders of supplements will not be binding on IDG Media untilafter presentation of a sample of the supplement and its approval.No supplements, whose format or getup give the reader the impression of their being an integralpart of the magazine or which contain third-party advertisements, will be accepted. The Client willbe notified of rejection of the order without delay. Any advertisements, which on account of their artistic design are not recognizable as advertising, will be clearly marked by IDG Media with the word“advertisement”.

4. Delivery of Print Material. The Client shall be responsible for the timely delivery of faultlessprint material or supplements. The Client shall, when so required by IDG Media, immediately replaceany print material that is visibly unsuitable or damaged. The costs of producing ordered print materialas well as of major changes to originally agreed versions which are requested by the Client or areattributable to the Client on account of the technical quality of the print material supplied, shall beborne by the Client.Where any defects in the print material are not immediately recognizable, but only become apparentduring the printing process, the Client shall not be entitled to file any claims in case of inadequateprinting. Print material will be returned only at the express wish of the Client. The obligation for safe-keeping ends three months after the last publication. IDG Media will have no obligation to examinethe content of advertisements and their legal admissibility.

5. Proofs. Proofs will be supplied only on express request; the Client shall bear responsibility for thecorrectness of the returned proofs. IDG Media will consider only those corrections by the Client thatare notified to it within the period set on dispatch of the proof.

6. Warranty. In the case of bilateral mercantile transactions, the Client is obliged to notify possibledefects immediately after the placement of the advertisement, after they have come to his attentionor on discovery. In the case of a failure to fulfil the requirement to give notice of defects the place-ment of the advertisement shall be deemed as approved.In the case of wholly or partially illegible, incorrect or incomplete printing of an advertisement attribut-able to IDG Media, the Client shall be entitled to subsequent performance through placement of a make-good advertisement free from any defects, however only to the extent to which the purposeof the advertisement was impaired. Should IDG Media fail to meet this obligation within a reason-able fixed period or if the makegood advertisement is also defective, then the Client may in the caseof single advertisements demand reduction of the remuneration or withdraw from the Agreement;in the case of master contracts the Client may only demand reduction of the remuneration relatingto the defective partial service.In the case of errors of any type whatsoever resulting from transmission by telephone, IDG Mediawill not be liable for the correctness of the acceptance of the order.

7. Liability. IDG Media will be exclusively liable for damages arising from intent, gross negligenceand missing guaranteed properties. In all other instances, IDG Media will be liable only in the eventof breach of a substantial obligation, or upon delayed performance or owing to impossibility of performance, for damages whose occurrence had to be reasonably expected at the time of the conclusion of the Agreement, not, however, for damages that have arisen fortuitously or indirectdamages or consequential damages.Liability with respect to businessmen for gross and ordinary negligence, in the case of vicariousagents who are not statutory agents or senior executives, also in the case of intent, is limited to thecustomarily and typically foreseeable damage in such cases as cannot be controlled by the Client.With negligent breach of a substantial obligation the liability of IDG Media will be limited at theutmost to the amount of the agreed remuneration.Statutory liability for personal damage and in accordance with the German Product Liability Actremains unaffected, IDG has the option of the plea of contributory negligence.The Client is entitled only to claim damages from IDG Media owing to defects to the extent that IDG is liable under Articles 276, 278 BGB (German Civil Code).Insofar as IDG Media is obliged to pay damages it shall treat the Client as if the Agreement had notbeen concluded; damages owing to non-performance are excluded.

8. Terms of Payment. If the Client does not make an advance payment, any invoices and vou-cher copy will – if so agreed – be sent forthwith, but where possible within 14 days of publication ofthe advertisement. The prices of the advertisements will be based on the relevant valid price list. In the

event of any changes, the new conditions will in the case of price reductions also apply immediatelyto current orders, and in the case of price increases one month after notification of the respectivevalid conditions in the imprint or other suitable place in the magazine. In the case of a price increasethe Client has the right to withdraw from the Agreement. The Client is obliged to exercise this rightwithin 5 working days after receipt of the information of the price increase. The price will be dueimmediately on publication of the advertisement and payable within 20 days of receipt of the invoice,unless any other term of payment or advance payment is agreed in a given instance. Where the timeof receipt of the invoice is not certain, the Client – provided it is not the user – shall be deemed tobe in default no later than 20 days after the due date and publication of the advertisement.In their contracts with, and offers and invoices to, the advertisers, advertising agencies and otheradvertising brokers are obliged to adhere to the price lists of IDG Media.

9. Discounts. Any discounts for early payment will be granted as provided in the price list. Anyagreed or granted discounts for the placement of several advertisements or on conclusion of mastercontracts will apply only if the respective quantity and time frame are adhered to. Failure to complywith the agreed quantity or the time frame will entitle IDG Media to subsequently charge the discount in proportion to the difference between the discount granted and that corresponding to thequantity actually purchased.The application of a group discount to subsidiaries shall be subject to written proof of a capital tie-upat a minimum rate of 50%. Any remuneration granted by IDG Media for the procurement of businessmay not be passed on by the Client either in whole or in part.

10. Default of Payment. Should the Client be in default with a payment, IDG Media will be entitledto demand without prior notice default interest until receipt of the payment pursuant to Art. 288 Para 2BGB (German Civil Code), or pursuant to Art. 288 Para 1 BGB and to charge collection expenses.If IDG Media learns after conclusion of the Agreement that its pecuniary claim against the Client isjeopardized by lack of solvency on the part of the Client due to its poor financial circumstances thenIDG Media may – notwithstanding any payment agreements – demand advance payment for anyplacements already made, immediate payment of any outstanding invoices, even if not yet due,reject further placements of advertisements or withdraw from the Agreement.

11. Voucher Copy. In the case of advertisements, IDG Media will, by special agreement, supply avoucher copy with the invoice. Depending on the type and scope of the advertising order, excerptsfrom the advertisements, tear sheets or complete voucher copies will be supplied. If it is no longerpossible to procure a voucher copy, a legally binding certificate from IDG Media on the publicationand dissemination of the advertisement will be provided in its

12. Keyed Advertisements. In the case of keyed advertisements, IDG Media will exercise thedue prudence of a businessman with respect to the safekeeping and timely forwarding of offers.Registered letters, express letters and other forms of delivery and communication will be forwardedby IDG Media only by normal mail. The replies to keyed advertisements will be kept for 4 weeks. Anycommunications which cannot be delivered in this period will be destroyed.

13. Defaults in Performance. IDG Media will not be liable for any performance delays arisingas a result of force majeure, strike, lock-out, business disruptions or other equivalent events. Aftercessation of such an event, IDG Media may publish advertisements in the next possible issue of theprinted publication or it may withdraw from the Agreement in whole or in part. To this extent, theClient shall not be entitled to claim any damages.

14. Privacy Policy. IDG Media gives its assurance that the order will be executed exclusively inaccordance with the provisions of the Federal Data Protection Act (Bundesdatenschutzgesetzes,BDSG) and other legal regulations relating to data protection. The personal data provided by theClient as part of the execution of the order, especially the placing and the processing of the order,will be stored in a machine-readable manner, processed and used exclusively for this purpose, unless theClient has consented to another type of use, as well as for the purpose of invoicing and remuneration.The Client authorises IDG Media to acquire, process, store and use its personal data within thescope of the order placing and processing insofar as this is necessary to carry out the placement of the advertisement and the respective invoicing. IDG Media is furthermore authorised to accessthe personal data relinquished to it for the maintenance of its working condition. To this extent IDG Media guarantees that it will treat the data relinquished to it as confidential.The Client may at any time view free of charge its personal data stored with IDG Media. The Clientmay address an inquiry in writing to IDG Media for this purpose.Within the purview of the statutory data protection regulations IDG Media undertakes to use theClient’s data known to it from the mandate relationship, unless the Client has consented otherwiseto IDG Media making further use of these data, exclusively for the fulfilment of the purposes of theseGeneral Terms of Business, to preserve the confidentiality of the data and to enjoin its employees toobserve the same secrecy in accordance with the legal requirements.

15. Granting and warranty of rights. In placing the order the Client gives its guarantee andassurance that it is the unqualified holder of all exploitation rights in the advertisements that arerequired for the placement of the advertisement. The Client shall to this extent indemnify IDG Mediaagainst any and all claims of third parties that may arise from the violation of legal regulations. Incases of dispute the Client undertakes to indemnify IDG Media from the costs of a necessary legaldefence and to support it with all necessary information and documents in a legal defence with respect to third parties.

16. Place of Jurisdiction and Applicable Law. The place of jurisdiction and performanceshall be Munich, where IDG Media is domiciled, if the Client is a qualified businessman, if it has nogeneral place of jurisdiction in Germany, it has moved its place of domicile or place of habitual residence after conclusion of the Agreement to somewhere outside the territory covered by the law,or if its place of domicile or place of habitual residence is not known at the time when legal pro-ceedings are instituted. Otherwise the general place of jurisdiction of the Client shall apply. The lawsof the Federal Republic of Germany shall apply to the exclusion of UN purchase law (CISG).

17. Final Provisions. All information, consents, communications or inquiries about these Termsof Business are binding only in writing. Dispatch by e-mail is equivalent to the written form. In thecase of dispatch by fax or e-mail the date when this is received by the other partner respectively isrelevant.The General Terms of Business and any other written agreements will retain their validity, even if anyindividual provisions should prove to be invalid. The provision in question shall then be construed insuch a manner as to achieve as far as possible its originally intended commercial and legal objectives.

General Terms of Business IDG BUSINESS MEDIA GMBH

ARGENTINA • AUSTRALIA • JAPAN • SOUTHKOREA • UNITED STATES • CHINA • SINGAPORE

GERMANY • AUSTRIA • CZECH REPUBLIC • DENMARK • SLOWAK REPUBLIC • FRANCE • HUNGARY

USA

US East CoastIDG GLOBAL SOLUTIONSJo Ben-Atar3 Speen StreetFramingham MA 01701Phone: +(1) 203 752 2044Fax: +(1) 508 820 1639E-Mail: [email protected]

US West CoastIDG GLOBAL SOLUTIONSClark Morey501 Second StreetSuite 114San Francisco CA 94107Phone: +(1) 415-974-7369Fax: +(1) 707-221-4075E-Mail: [email protected]

Europe, Middle East &Africa

United KingdomIDG GLOBAL SOLUTIONSEurope, Middle East & AfricaShane Hannam29-31 Kingston RoadGB - Staines, Middlesex TW18 4LHPhone: +(44) 1 784 210 210Fax: +(44) 1 784 210 200E-Mail: [email protected]

FranceIDG GLOBAL SOLUTIONSHelene Fily5, Rue ChantecoqF - 92808 Puteaux CedexPhone: +(33) 1 4197 6126Fax: +(33) 1 4197 6202E-Mail: [email protected]

GermanyCOMPUTERWOCHE Advertising DepartmentAchim SchaefersIDG BUSINESS MEDIA GMBHLyonel-Feininger-Str. 26, 80807 MünchenPhone: +(49) 89 36086-172Fax: +(49) 89 36086-195E-Mail: [email protected]

Asia

Singapore (Regional Head Office)IDG GLOBAL SOLUTIONS SingaporeRegina Keung80 Marine Parade Road# 17-01A Parkway ParadeSingapore 449269Phone: +(65) 6389 3117Fax: +(44) 1784 225 834E-Mail: [email protected]

TaiwanCian ChuIDG GLOBAL SOLUTIONS Taiwan5F, 58 Minchuan E Road Sec 3.Taipei, TaiwanPhone: +(886) 2 2503 6226 ext: -222Fax: +(886) 2 2509 6775E-Mail: [email protected]

China Xiaoqing GuoChina Computerworld Publishing & Service Co16 Cui Wei Zhong LiBldg 3, 4th Floor WanShou RoadBeijing 100036, ChinaPhone: +(86) 010 6 813 0909 etx: -1163Fax: +(86) 010 6 825 9409E-Mail: [email protected]

South KoreaKevin ChoiIDG Korea Ltd. 3F, HaeSung Building, 956-3Daechi-dong Kangnam-gu SeoulKorea 135-280Phone: +(82) 2 558 6950Fax: +(82) 2 558 6955E-Mail: [email protected]

JapanMEDIA COMMUNICATIONS INCKimihiro TsuyukiTokyo Real Takaracho Building4-2-1 HatchoboriChuo-kuTokyo 104-0032Japan Phone: +(81) 3 3523 2600Fax: +(81) 3 3523 2606E-Mail: [email protected]

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