Jane Williams12 Blythe Hill, Orpington, Kent BR5 2RR0208 300 0898 or 07772 423666Williams-j38@sky.com

Personal statementConfident, creative and highly qualified Sales and Marketing Manager with over 15 years experience. A proactive manager, natural leader and team builder with the ability to develop and motive strong teams. Have the ability to think creatively, strategically and analytically to execute sound decisions. Strong time management and organisational skills. Highly competitive with exceptional work ethics and commitment. Target driven.

Key skills

Project management Manage relationships for implementation of planned campaigns to deadline. Build

credibility, establish rapport, and maintain communication with stakeholders at multiple levels, including those external to the organisation

Change management Set Key Performance Indicators (KPI) that were aligned to new-business

objectives for the company. Met targets in a competitive and rapidly changing marketplace.

People management Recognised for decisive leadership. Set clear targets and objectives. Monitor

performance through regular meetings. Encourage bottom up communication and deal with challenges head-on.

Finance management Manage the project budgets for individual developments and whole departments.

Produce financial reports for funder and Project Steering Group at agreed intervals. Carry out OJEU tenders to ensure more cost effective contracts. Set up framework of supplier to enable negotiated tenders with agreed suppliers.

Sales management Set Key Performance Indicators (KPI) that were aligned to new-business

objectives for the company. Met targets in a competitive and rapidly changing marketplace.

Systems used MS Word, Publisher, Powerpoint, Excel and Outlook advanced E-bis and Integra financial system Web Content Management Systems (CMS) Campaign Manager Web based and Access database systems Social media platforms ie Twitter, Facebook, Instagram

Career summary

Sales ManagerAffinity Sutton June 2012- Present

Sales and Sale Progression Liaise with applicants on affordability and tenure options available Check and approve credit report and mortgage offers Manage shared ownership, shared equity and intermediate rent developments across

London and South East England Progressing sales from viewing to completion within set targets Attend site meetings carry out site inspections and property handovers Produce

reports for the Board, Department and Local Authorities Develop and maintain relationships with external agencies ie GLA, HCA, local

authorities, financial advisors, surveyors, solicitors, contractors and other HA’s

Work within tight sales deadlines Manage, motivate and develop the Sales and Marketing Officers Monitor the Group’s sales performance through Customer Service questionnaire Manage and resolve Stage 1 complaints to prevent them escalating further

Marketing Oversee departmental marketing Market developments within a set budget through various mediums Works with Sales Officers to agree site marketing, hoarding and signage Develop shared ownership branding and supporting documents Manage the sales enquiries Arrange marketing agency framework through OJEU Work with Communications Team on Award submissions Manage Estate Agents when appointed to assist with sales Organise and attend viewings, scheme launches, new homes shows and road shows Manage external agencies ie PR Companies, Interior Designers, Designers etc

Brand Marketing Manager (Maternity Cover)Affinity Sutton October 2011 – June 2012

Development and implementation of Brand Guidelines Manage, motivate and develop the Digital Marketing Executive Ensure that all communication tools are on-brand ie marketing material, vehicles,

signage and internal communication Office redecoration with Corporate messaging Develop signage procedures Manage the tender process for design agency framework Manage the digital, brand touchpoints and marketing budgets Lead on the marketing of the new Rent4Less product Ensure the success of the Rent4Less product through monitoring, reporting and

providing support to change policy and procedures Manage and maintain social media platforms for the group Develop sub-brands for initiatives and promotions Devise and implement integrated marketing strategies, budgets, media and PR plans

for all campaigns including social media strategies Manage the Estate Signage replacement tender for the Midlands Have a good understanding of legislation and challenges faced by the organisation

Marketing ManagerSouthern Housing Home Ownership March 2004 – September 2011 (redundancy)

Develop, motivate and monitor Marketing team through regular 121 and performance review meetings

Set individual targets in line with the Group objectives Ensure training needs are met and supported through in-house, external and on-job

training Carry out disciplinary proceeding in line with Group policy as required Develop and Implement policies and procedures Devise and implement integrated marketing strategies, budgets, media and PR plans

for all campaigns including social media strategies Increased brand awareness and brand popularity securing 9 award wins Manage the design, production and implementation of all online and offline marketing

material required for each campaign including all direct marketing campaigns resulting in increased revenue and raised profile of the Group

Targeted and monitored campaigns using CRM, analytics and database cleansing to evaluate viability and successes

Manage budget (exceeding £600K) Managed relationships with creative and media agencies, printers through compelling

and clear design briefs that clearly defined requirements Follow up evaluations of each campaigns successes and identify areas of

improvement Branding – assure brand standards were kept across all media assuring content

(photographic, descriptive and product specific) of on-line and off-line channels remained accurate and brand compliant

Undertake competitor research for upcoming developments and campaigns

Build and maintain relationships with key stakeholders agencies, local authorities and senior members of staff to ensure collaborative working

Write reports and provide monthly management information and analysis for the Senior Management teams and Board members

Organise launch events, sales road shows, staff conferences and workshops, affordable home ownership shows and collaborate with local authorities to promote events

Sales and Marketing Team Leader Home Ownership Department, Gallions Housing Association June 2004 – March 2005

Overseeing the recruitment of new sales and manage staff, as well as their training and induction

Manage performance through reviews and team meetings Set sales KPI’s Analyse sales performance and report to Board Effectively communicate the benefits and value of a companies products and services

to stakeholders and potential customers Develop and implement the department Policies and Procedures Manage the after sale process and attend leadholder forums Carry out customer satisfaction surveys, monitor and review findings Oversee the dressing of show homes

Training and qualificationsChartered Institute of Marketing - Diploma - Passed with Credit - June 2001London Chamber of Commerce Business Studies PassEnglish Language and English Literature CSE and O’levelMaths CSEBiology CSEFrench CSE

Work Based Courses: Management Development Programme Appraisals and Staff Development Recruitment and Selection Dealing with Disciplinary and Grievance Presentation, Writing and Communication Skills Property Mis-descriptions Act Fundamentals of Marketing and Copywriting

RefereesAvailable on request