Customer Journey Map - Content Marketing...

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Customer-Journey Map User State Journey (including tasks) Channels Content Persona The Next Generation of Content Strategy: Building a Performance Driven Model Information Development World 2015 Workshop Kevin Nichols and Paula Land

Transcript of Customer Journey Map - Content Marketing...

Page 1: Customer Journey Map - Content Marketing Institutecontentmarketinginstitute.com/.../2015/11/Customer-Journey-Map-Te… · The Next Generation of Content Strategy: Building a Performance

Customer-Journey MapUser State Journey (including tasks) Channels ContentPersona

The Next Generation of Content Strategy: Building a Performance Driven Model

Information Development World 2015 Workshop

Kevin Nichols and Paula Land