Custom Jerseys

Dejen accompanied by Robert

Custom Jerseys

 • Custom Jerseys are jerseys that are

customizable•  Interchangeable

Positioning

• Target market -people who live in cities -ages 15-35• Competitors-Champs                    -Finish Line-Footlocker-Just Sports

Positioning

• Product Positioning-High quality-Equal or less price than competitors-all consumers want high quality but not for a high price

Market Research

Methods- Target Market- Focus Groups- Questionnaires Secondary Method- Surveys

Market Research

Results- price $75- most likely to purchase

Packaging

Info-Thick transparent plastic with a zipper at the top-The numbers and letters will come in a small plastic bag with directions

Label

Appearance-Design with basketballInfo-website, warnings, washing info

Pricing

Cost-$85 to $125Competitors-$80 to $100Strategy-Skimming

Promotion

Personal Selling-emailMass Selling-adsSales-reward cards, sales bin

Promotion

P.R.-community service, sponsor events

Distribution

Sell-Online through a shopping cartMiddleman-RetailersChamps-Very popular

Distribution

Decision-Makes our product more visible -Not direct because I think direct is the better what to go

Conclusion

Product-Buy or product because its unique and better than all the other jerseys