Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are...
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Transcript of Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are...
![Page 1: Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable.](https://reader034.fdocuments.us/reader034/viewer/2022051405/5a4d1b5d7f8b9ab0599ab934/html5/thumbnails/1.jpg)
Custom Jerseys
Dejen accompanied by Robert
![Page 2: Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable.](https://reader034.fdocuments.us/reader034/viewer/2022051405/5a4d1b5d7f8b9ab0599ab934/html5/thumbnails/2.jpg)
Custom Jerseys
• Custom Jerseys are jerseys that are
customizable• Interchangeable
![Page 3: Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable.](https://reader034.fdocuments.us/reader034/viewer/2022051405/5a4d1b5d7f8b9ab0599ab934/html5/thumbnails/3.jpg)
Positioning
• Target market -people who live in cities -ages 15-35• Competitors-Champs -Finish Line-Footlocker-Just Sports
![Page 4: Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable.](https://reader034.fdocuments.us/reader034/viewer/2022051405/5a4d1b5d7f8b9ab0599ab934/html5/thumbnails/4.jpg)
Positioning
• Product Positioning-High quality-Equal or less price than competitors-all consumers want high quality but not for a high price
![Page 5: Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable.](https://reader034.fdocuments.us/reader034/viewer/2022051405/5a4d1b5d7f8b9ab0599ab934/html5/thumbnails/5.jpg)
Market Research
Methods- Target Market- Focus Groups- Questionnaires Secondary Method- Surveys
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Market Research
Results- price $75- most likely to purchase
![Page 7: Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable.](https://reader034.fdocuments.us/reader034/viewer/2022051405/5a4d1b5d7f8b9ab0599ab934/html5/thumbnails/7.jpg)
Packaging
Info-Thick transparent plastic with a zipper at the top-The numbers and letters will come in a small plastic bag with directions
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Label
Appearance-Design with basketballInfo-website, warnings, washing info
![Page 9: Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable.](https://reader034.fdocuments.us/reader034/viewer/2022051405/5a4d1b5d7f8b9ab0599ab934/html5/thumbnails/9.jpg)
Pricing
Cost-$85 to $125Competitors-$80 to $100Strategy-Skimming
![Page 10: Custom Jerseys Dejen accompanied by Robert. Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable.](https://reader034.fdocuments.us/reader034/viewer/2022051405/5a4d1b5d7f8b9ab0599ab934/html5/thumbnails/10.jpg)
Promotion
Personal Selling-emailMass Selling-adsSales-reward cards, sales bin
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Promotion
P.R.-community service, sponsor events
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Distribution
Sell-Online through a shopping cartMiddleman-RetailersChamps-Very popular
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Distribution
Decision-Makes our product more visible -Not direct because I think direct is the better what to go
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Conclusion
Product-Buy or product because its unique and better than all the other jerseys