GlobalGiving Partner

Workshop

Welcome (and some logistics)

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Introductions

• Elevator pitch about your organization – 30 seconds or less

• What is your organization’s fundraising like? Individual giving, foundations, corporates?

• Name 1 thing you LOVE and 1 think you would CHANGE about GlobalGiving

• What are you most interested in learning today?

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How much is being donated?

• $93.7 million (overall), $65.3 million (gg.org)

• 2012 Median Donation: $28.75

• Annual volume: $20.5 million (2011)

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Who are GlobalGiving’s non-profit partners?

• 1,200 organizations on GlobalGiving.org• 59% US-based; 41% International based• Countries receiving donations: 120• $5,500 average (2011)• More than 6,300 organizations have received funding throughGlobalGiving

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Project Locations

• Projects receiving donations last week (excluding GG): 667 •Projects with estimated locations: 65

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Who is donating?

• 280,000 donors to date– 103K in 2011 alone

• GlobalGiving has already received a million unique visitors in 2012

• Donors including add-on: 50%– Last year that was an extra $502K

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Project Team Updates• Increased donation opportunities– Campaigns: Recurring donation, tribute card, gifts

for good, video, and photo– Bonus Days: Over $600K already raised– Special matching: Japan, Animal Planet, Safer

World, Youth Opportunity

• Improved impact/quality measures

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Project Team Updates

• Improved feedback from partners– Leadership Council– GlobalGiving Ambassadors

• Learning– Peer Mentoring– Scaling and delivering community feedback– Expert webinars

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Volunteer Listings

• 266 Volunteer Listings• 570 Volunteer Referrals

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Product Updates• Increasing donor conversion– Recurring donations– Search feature redesign– Improvements to make page loading quicker

• Back end improvements– Due Diligence Renewal System

• New features– Microprojects

• Marketing– Bricks for Good

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Fundraising Success on GlobalGiving

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Agenda

• GlobalGiving Success Stories• Donor attraction• Donor engagement– Matching and fundraising campaigns– New features and fundraising tools

• Holiday fundraising

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Leadership Initiatives (joined in 2010)Project: Create 120 Jobs and 10 new businesses in Nigeria

Raised to date:> $230,000 (including more than $100K in matching!)

GlobalGiving Style:•Strategic annual planning with GG in mind•Sincere relationship building with donors and GG•GlobalGiving Ambassador Program•Superstar! Corporate partnerships

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Project: Snehalaya meaning the Home with Love in Hindi

Raised to Date: $80,000

GlobalGiving style:•Working to become a Superstar•Active engagement throughout the year•Reporting through narrative and photo

Gwalior Children’s Hospital Charity (joined in 2010)

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Take 2 (joined in 2009)Project: Teaching Children w/ Autism Washington, DC

Raised to date: ~ $50,000

GlobalGiving Style: •Immediate, customized thank you notes•Regular reports•Engaging local supporters around events

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More than Me Foundation (2010)Project: 500 Girls off the Street & Into School in LiberiaRaised to Date: > $80,000 GlobalGiving Style:•Experimentation•Taking advantage of variety of opportunities: Ford Test Drive, Gifts for Good, Girl Effect•Relies on large base of smaller donors: photo contest, Bonus Day•Enthusiastic engagement with GlobalGiving team

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Shining Hope for Communities (joined in 2011)

Project: Clean Water for the Kibera School for Girls!

Raised to Date: >$100,000

GlobalGiving Style:•Campaigns!•Girl Effect Challenge•Recurring Donation Campaign•Mother’s Day Tribute Card Campaign•Self-created promotions

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What do these organizations have in common?

• Intentionally planned GlobalGiving into their organizational fundraising

• Selected and experimented with different campaigns

• Active engagement with GlobalGiving activities and staff

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Attracting Donors

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What does your organization do to attract donors?

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Lessons from GG’s top fundraisers1. Look for venues to share your story. • Rotary Clubs, religious institutions, universities, house

parties2. Give prospective donors a reason to fall in love with your

organization. • Zimkids International through pen pal programs, video

conferencing, and emails3. Be intentional about expanding your network of

advocates. • MHOP mobilized close to 400 donors in one campaign

using a network of advocates

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Lessons from GG’s top fundraisers4. Give your advocates a reason to do outreach.• Lotus Outreach uses GlobalGiving tools to create their own

promotions and campaigns

5. Don’t be afraid to tap into your own networks!• “Many of our donors are literally our staff’s third grade

teachers or dentists.” – MHOP

6. Increase your visibility on GlobalGiving’s site.

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Who are GlobalGiving donors?

• 280,000 donors all time• 103,000 this year to date• 80% American• 30,000 – 40,000 visitors to the site weekly• 37,000 Eli Lilly Employees• 34,000 Nike employees• Half a million YourCause users• 20/20-viewers

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Compelling Description+ Visibility New donors

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Compelling Project PageSpecific, action -oriented

Easy to understand, jargon-free, project specific

Close-up, high -resolution photo

Tangible, realistic, varied

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Your project here!

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Search Ranking Criteria• 40% the amount of time since your

previous project report• 20% the number of donors that your

project has attracted• 20% the amount of money your project has

raised, relative to other projects• 20% how close is the project to being fully

funded

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Engaging Existing Donors

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Campaigns!Campaigns are designed to help you keep

your donors engaged.

What GlobalGiving campaigns have you participated in?

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Bonus Day: October 17th• 30% Match• Up to $1,000 per donor per project• $50,000 available in matching funds• $1,000 bonuses for most donors and most money

raised• Money will go fast! Get donations in early!

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Donor Tools!Build donor tools into your regular

interaction with donors

What GlobalGiving tools does your organization use? How have you included

them in your interaction with donors?

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Tool

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Mobile Giving

- Screen shot of yellow box on project page- Screen shot of These Numbers promotion

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Fundraiser Pages

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Donor Communication!

• 46% of donors stop giving because they feel like their donations are not recognized or appreciated!

• Send thank you notes multiple times per month

• Share photos, anecdotes, and stats in project reports

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Looking for more help with donor communications?

Effective Messaging for Your Target Audience

Guest Host: Raurai McKenna, a Strategic Communication Consultant with Kosovo-Addis

Recording on the Tools & Training Blog!

Holiday Fundraising with GlobalGiving

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2 popular American holidays + Year-end tax deductions Golden fundraising opportunity

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What’s all the excitement about?• 33% of online fundraising happens in Nov and

Dec!• $32.6 billion in US retail e-commerce Nov –

Dec• GlobalGiving raised $4.5 million in Nov & Dec

2011

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Holiday Donation Activity on GG• 19,000 gift cards redeemed for a total of >$1 million• >6,000 donations made as a gift >$400,000• About $500,000 came through employee giving

portals• Average donation was $129.61; median was $26.25 • 400 recurring donations initiated for a total of

$10,000 monthly

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Planning for the HolidaysDate: Tuesday, October 30Times: 9 am and 3 pm EDTGuest host Erica Tavares, Director of Resource Development for International Medical Corps, will share her tips for getting ready for holiday fundraising.

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Recurring Donation CampaignWe’re matching recurring donations 100%!

•We’ll match the initial donation up to $100/donor•Donors must give for at least 3 more months to qualify for the match•December 1 – 31•10 or more recurring donors•$500 bonus prizes to top 5 projects

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Getting Ready for the Recurring Donation Campaign

Date: November 6Times: 9 am and 3 pm EDTJoin GlobalGiving’s social media and communications guru, Alison Carlman, to create a communications plan for the Recurring Donation Campaign taking place this December.

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Gifts for Good• GlobalGiving provides promotion via donor newsletter

and social media– 100,000 newsletter subscribers– 30,000 Twitter followers– 28,000 Facebook fans

• Attract new, higher value donors• Submit requests by November 9th

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We’re here to help!

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Training & Support

• One-on-one calls & planning• Monthly webinars– Facebook, Corporate Giving, Twitter, Proposal

Writing, etc.

• Tools & Training Blog• Project Leader Facebook page

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• Group 1: Recurring Donation Campaign

• Group 2: Gifts for Good• Group 3: Tribute Cards• Group 4: Mobile Giving• Group 5: Recurring Donation

Campaign• Group 6: Tribute Cards

Holiday Fundraising Strategy:

Pick an organization to represent. Work as a group to create a fundraising strategy for November & December 2012. •Set a fundraising goal•Create a communications plan•Incorporate GlobalGiving tool or campaign

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Strengths Weaknesses

Opportunities Challenges

Feedback

GlobalGiving Corporate Partners

Programs

Partner Example

gift cards

disaster relief

employee giving

international vetting

grantee sourcing

cause marketing

Gift Cards

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Disaster Relief

Employee giving: Nike

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Cause-Related Marketing: Neutrogena 2010

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API Integration: YourCause

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Partner Rewards ProgramThe Why?•Gives you concrete ways to help your organization stand out

•Rewards organizations that are reporting regularly, participating in campaigns, etc.

•Helps GG better manage a growing network

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The Levels

• Suspect• Delinquent • Emerging• Partner• Leader• Superstar

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Partner - Benefits• Permanent access to GlobalGiving’s online fundraising and

donor management tools (as long as organization remains in good standing);

• Free monthly trainings covering topics such as financial management for non-profits, social media for non-profits, reporting on your progress, and more;

• Inclusion on GlobalGiving’s employee giving programs with corporate partners;

• Access to GlobalGiving’s site-wide matching campaigns;

• Eligibility to receive gift card redemptions from donors.

• Ability to post volunteer opportunities on the GlobalGiving site and its volunteer partner sites

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Leader - BenefitsBenefits are the same as Partner (above), plus:• Eligible to be recommended to a corporate

partner, featured in GlobalGiving social media, and highlighted in donor communications;

• Eligible for special trainings, matching campaigns, and other opportunities just for Leaders.

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Superstar - BenefitsBenefits are the same as leader, plus:• Most likely to be recommended to a corporate

partner, featured in GlobalGiving social media, and in donor communications;

• Eligibility for donor interaction and events; • Eligible for future trainings, matching

campaigns, and other opportunities special for Superstars.

• Eligible for Project of the Month club

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Overall Donations

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Regular Donations

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Number of Donors

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Time on GlobalGiving

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Projects in Good Standing

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Project Reporting

Microprojects

What is a Microproject?

• A microproject is a one-time fundraising effort to help achieve a specific activity or outcome.

• Microprojects can either benefit specific people or an activity with a reasonably small amount of funding.

• All microprojects are connected to a “parent project”

• An average budget of $500, but can be between $250-10,000

• 90 days to be fully funded

Project Vs Microproject

Parent Project•General•Any budget amount•No timeline•Reports due every 3 months•Unlimited projects with reporting•Donation options

Microproject•Specific•$250 - $10,000•90 days to fund•Only one required report after funding•Up to 25 projects at a time•No donation options

Microproject Examples"$500 will send Grace to school for a year.”• Parent: Scholarships for 100 girls in Liberia

"$200 will buy Deepti a new goat.”• Parent: Improving the Livelihoods of women in India

“$400 will provide Oscar with job training.“• Parent: Vocational training for Youth in Argentina

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Entering Microprojects

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How to enter a microproject

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How to edit a microproject

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Microsoft YouthSpark

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GiveforYouth.org

• Target youth 13-25• Be about a specific individual or small group• Focus on continuing education, job training,

skills development, entrepreneurship• Have a funding goal of $250-$1,000• Interested in joining?

https://surveyglobalgiving.wufoo.com/forms/give-for-youth-organization-referral-form/