welcome

Photo: The Nyaka AIDS Orphans Project

GlobalGiving Workshop

AgendaIntroductions 20 min

GlobalGiving Updates 20 min

GG Rewards +activity 60 min

Project Pages 10 min

Break 15 min

Expanding Fundraising Strategy 20 min

Engaging Donors +activity 30 min

Wrap-Up & Feedback 15 min

GlobalGiving: The Story

From WorldBank to GlobalGiving

BRAZIL4,321

Founded by two former World Bank executives who have created a new, higher-impact way for individuals & organizations to

direct their philanthropy to their choice of high-quality, trackable projects in the U.S.

and around the world.

Together we are building a global movement for social progress. One donor, one project, one community at a time.

I N T R O D U C T I O N S

I N T R O D U C T I O N S

A C T I V I T Y

1. Name2. Organization

3. Motivation for your work4. Hopes for 2016

Introductions

O B J E C T I V E

2016Understanding what is new about GlobalGiving for 2016

O B J E C T I V E

GG RewardsWhat are GG Rewards, how do you earn them, why might they

be impactful for your organization

O B J E C T I V E

Utilizing GlobalGivingDistinguishing ways to use GlobalGiving to best increase

donors, impact, and involvement

2 0 1 5 I N R E V I E W

145,000donations

$35 milliondonated

2,584Organizations received funding

275 site visitsin 37 countries

65%of our nonprofit partners said that GlobalGiving helps them become more effective not only in fundraising, but overall

as an organization

COMING UP IN 2016

S K I L L E D G LO B A L G I V I N G S U P P O RT

A p p l y b y J u n e 3 o r S e p t e m b e r 2

S O C I A L I M PAC T AC A D E M Y

A p p l y b y A u g u s t 8B e g i n s S e p t e m b e r 6

P H O T O C O N T E S T

D e a d l i n e J u n e 2 9Vo t i n g J u l y 1 8 – 2 2

BO N U S DAY S

M a rc h , J u n e , S e p t e m b e rD o n a t i o n s w i l l b e

m a t c h e d o n c e r t a i n d a y s

Y E A R E N D C A M PA I G N

O p t - I n D e a d l i n eN o v e m b e r 1 8

Ru n sD e c e m b e r 1 – 3 1

NEW ONBOARDING PROCESS

Complete the online

application

1GlobalGiving will review

the application within 30

days

2After

approval, create a

project page

3Fundraise for

your program!

4

”Our presence on GlobalGiving’s website has allowed us to tap into a truly global experience… With the help of GlobalGiving and the now hundreds of donors who have supported our organization through the website over the

past several years, we have been able to screen thousands of children and provide life-saving surgeries for

children and provide life saving surgerious for children with congenital heart disease. In short, our

partnerships have saved lives and transformed families.

-sean love, china california heart watch

15% Fee PageGlobalGiving doesn’t charge any application or vetting fees for nonprofits, but we do retain 15% of every donation. Why? Because we will amplify your impact. 

You Receive: tools, training, one-on-one support, and access to a new crowd of supporters.

In 2015, 50% of donors choose to cover the

GlobalGiving fee at checkout

CORPORATE PARTNERSH IPS

C O R P O R AT E PA RT N E R S

Cause Marketing

Gift Cards

Employee Giving

Grantmaking

O B J E C T I V E

2016Understanding what is new about GlobalGiving for 2016

GLOBALG IV ING DASHBOARD

GG Rewards are designed to raise money and

increase effectiveness

GG Rewards are FlexibleGG Rewards are Engaging

Partner0-17 Points

Leader17–35 Points

Superstar36+ Points

You can find your status in your DASHBOARD

Effectivnesswith community

through fundraising

Engagementthrough learning

EFFECT IVENESS

L E A R N I N G C Y C L E S

Listen Act Learn

DIY Toolkit GG Webinars Charting Impact

GlobalGivingSite Visit

Feedback Toolkit

Create Your Own Cycle

Listen LearnAct

A C T I V I T Y

1. Listen … now!2. How will you Act

3. What might you learn from your action

Create Your Own Learning Cycle

O B J E C T I V E

Learning CyclesDo you think learning is important to your organization?

Talking Point

ENGAGEMENT

Fundraising Reporting Participation

Site Visits Email Earn More Points

F U N D R A I S I N G

1Donations

2Number of donors

3Number of

reoccurring donors

R E P O RT I N G

Project Reports

Thank YouNotes

2016

PA RT I C I PAT I O N

Bonus Days

Campaigns

M O R E

Host a GlobalGiving site visit

Site Visits

1/3 of Nonprofit revenue in 2015 was generated by

email

Email

Learning and Effectiveness Tool

Other GlobalGiving Webinars

Earn more Points

Do you really want to be a Leader or a Superstar?

(yes.)

Project of the Month

Corporate Partners

Boost in Search Ranking

O B J E C T I V E

GG RewardsWhat are GG Rewards, how do you earn them, and why are they

important for your organization

BREAK 15 mintues.

Break

FUNDRA IS ING

SETT ING GOALS

SMART GoalsSet goals and timelines for your fundraising efforts that

are SMART

S pecific

MART ime-Bound

ealistic

ction-Oriented

easureable

TOOLS

C A M PA I G N S

Year End Campaign

Bonus Days

Photo Contests #GivingTuesday

18%

Of all online fundraising happens in December

March 16Pro-Rated Bonus Day

June 15GG Rewards Bonus Day

September 21Time Release

Bonus Day

Photo

contests

Say Cheese! Wednesday, June 20

GG will be the lowest cost option for online fundraising on #givingtuesday. That means no creditcard transaction fees will apply o the first $500,000 raised on GG. And we’re giving away our largest bonus prize ever

#GivingTuesday

F U N D R A I S E R PA G E

$2,474Raised for Maternal

Health in Tanzania

LABOR FOR LOVE

Alison asked supporters to donate $1 for every hour a women in their life

was in labor

$13,477Nepal Earthquake Relief

M I C R O P R O J E C T S

Fundraise for an individual or activity for three months. Donors often respond to urgent needs

ATTRACT AND ENGAGE A FUNDRA IS ING ARMY

A D V O C AT E S

Create Fundraising Advocates.

For your supporters that are passionate about your cause, make them part of your

fundraising team! Create tools to help them reach out to their networks, thus growing your

network.

1Do they care about your organization

and cause?

2Can they serve as

brand ambassadors?

3Are they able to

communicate your story well?

4Do they have a large network?

5Are you

comfortable reaching out to

them?

Identifying your Advocates

Once you have identified your

fundraising advocates, help

them with tools, content,

templates, calendars and

support.

A C T I V I T Y

Talk about ways you might support a fundraising advocate

1. Tools2. Templates3. Calendars

4. Etc.

Talking Point

DONORS

ATTRACT ING DONORS

1 Project Pages

Create a compelling and attractive Project Page

2Project Reports allow you to share your impact with the supporters on

GlobalGiving.

P R O J E C T PA G E S

CleanAnd Consise

TangibleDonation Options

EngagingTitle

P R O J E C T R E P O RT S

Write a Project Report at least once every three months and include photos, stories and impact

ConstituentStory

EngagingPhotos

ClearLanguage

Progress + Impact

Donors want to know the impact they’ve helped to create with their gifts.

H A V I N G A C L E A R , E N G A G I N G A N D I N S P R I A T I O N A L S T O R Y W I L L H E L P Y O U G A I N N E W S U P P O R T E R S A N D E N G A G E Y O U R

C U R R E N T S U P P P O R T E R S

Use Storytelling to engage donors in your Project Pages and Project

Reports

S U M M A RY

T H E M O T I VAT I O N

T H E C H A L L E N G E

T H E P L A C E

T H E P E O P L E

A C T I V I T Y

1. What could be improved about this Project Report?2. What is good about this Project Report?

Project Report Critique

https://www.globalgiving.org/projects/provide-health-care-to-45-vulnerable-children/reports/

T H E TA K E A W AY S

Have a great story.Have a clear, simple, and inspiring story that highlights your constituents as heroes, and lets your supporters

know why your organization is important!

Use your story to fundraise.Use that great story in your fundraising efforts. In your

emails highlight stories to engage your supporters.

Connect with your donors.Donors want to know how their gift has impacted your work and the individuals your organization is helping. Update them on this impact, and inspire them to give

again!

RETA IN ING DONORS

Always Thank Your Donors.

Show your appreciate for all the things your supporters are doing to help your organization by sending them personal, prompt, and sincere thank

you notes. Engage them!

50% of donors prefer personalization

Versus speed when they are being thanked by the organizations they give to. Pay attention to what

they gave to, if they’ve given before, and ask them why they give!

A C T I V I T Y

What would you want to include in a Thank You note to a donor

Talking Point: Thank You Note

O B J E C T I V E

FUNDRAISINGDistinguishing ways to use GlobalGiving to best increase

Fundraising and Awareness

DISASTER RELIEF

2015 Earthquake in Nepal2015 Ebola Crisis2015 Typhoon in the Philippines NOW Syrian Refugee Crisis

After a disaster, we reach out to our

partners and activate our networks to help

those in need.

After a disaster, we reach out to our

partners and activate our

networks to help those in need.

A C T I V I T Y

1. What’s new for 2016?2. GG Rewards

3. Utilizing GlobalGiving

Review of Objectives

We’re here to help!

www.globalgiving.orgprojecthelp@globalgiving.org

+1-877-605-2314

Questions?

thank you