Curbing global sugar consumption

Curbing global sugar consumptionSugar Reduction Summit: Sugar, sweetness & obesity7 December 2015Bryony SinclairSenior Policy & Public Affairs Manager

Sugar Reduction Summit: Sugar, sweetness & obesity

Overview Why is global sugar consumption a problem? A policy framework Sugar policy brief: effective food policy actions Summary


Consumption patterns exceed WHO sugar guidelineConsumption is growingExcessive consumption is one factor promoting overweight and obesity

Why is global sugar consumption a problem?


1.9 Billion adults

42 million children <5

Overweight & obesity

risk NCDs

A policy framework


www.wcrf.org/NOURISHING

Our NOURISHING framework

Policy coherence

Sugar policy brief: effective food policy actions


Policy can help reduce sugar intake by influencing:


A comprehensive set of policies is needed


FRANCE: Vending machine ban in schools (2004 Public Health Law)

USA: Shop Healthy NYC (aims to increase access to healthy foods)


Mexico: 10% sugary drinks tax

France: soda tax

US: Berkeley’s sugary drinks tax

14 examples of sugar taxes worldwide

Effect modifiers and mediators

• Age• Income• Education• Social class• Gender• BMI• Compensatory

behaviours• Changes in activity

levels• Changes to social

norms• Baseline consumption

of taxed product and substitutes

• Psychological and social factors (e.g. preference)

• Environmental factors e.g. access and availability, response by food and drink industry

Purchase of untaxed product

Consumption of untaxed product

Consumption of nutrients and energy from untaxed product

Risk factors e.g. BMI, dental caries

Tax on high sugar product

Price

Purchase of taxed product

Consumption of taxed product

Consumption of nutrients and energy from taxed product

Risk factors e.g. BMI, dental caries

Impact on health e.g. obesity, CVD, diabetes, cancer

Source: Adapted from PHE 2015 Sugar Reduction: The evidence for action Annexe 2, adapted from Mytton et al, 2014


Norway: Norway’s School Fruit Programme

Hungary: Hungarian Aqua Promoting Programme in the Young (HAPPY)


USA: Los Angeles County’s “Sugar Pack” campaign


FRANCE: The National Nutrition and Health Programme (PNNS)

A comprehensive approach


SummaryWhat’s needed? More evaluation of implemented policies More effective action by governments Consideration of sugar in context of broader

dietary improvements A comprehensive approach

For further information

@wcrfintfacebook.com/wcrfint

www.wcrf.org

Bryony SinclairSenior Policy & Public Affairs Manager

[email protected]@brysinclair

Curbing global sugar consumption

Health & Medicine

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