Culture Mapping with Dave Gray in Chicago
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Transcript of Culture Mapping with Dave Gray in Chicago
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CULTURE MAPPING
WITH DAVE GRAY March 17th, Chicago, IL
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GETTING STARTED
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Experiment Grid
Assumptions
Experiments
Idea
Hypotheses
ResultsWhat did we learn? What will we do next?
If we do ______, then __% of people will do ______________What assumptions have we made about customers & their world?
Description
Metrics
Created by Alissa Briggs | www.alissabriggs.com | @alissadesigns
USING VISUAL TOOLS
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THE GARDENING TOOL
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WITH A WILLINGNESS TO EXPLORE
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ON THE HERO’S
JOURNEY
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WE DEFINED CULTURE
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EMBRACED NEW WAYS TO THINK
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AND SET EXPECTATIONS
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USING VISUAL THINKING
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“IN ANY CHANGE
FAILURE, CULTURE GETS
THE BLAME”
“CAN CULTURE BE DESIGNED?
YES!”
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WE DISCUSSED THE IMPACT OF CULTURE
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WE INTERVIEWED EACH OTHER
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“HOW DO WE DESIGN
LEADERSHIP BUY IN?”
“BE THE DETECTIVE &
THE WITNESS”
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“START WITH THE OUTCOMES”
“WHAT ARE THE BEHAVIORS
AND ENABLERS?”
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WE PUSHED OURSELVES
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LOOKING THROUGH THE EMPATHY MAP LENS
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WHAT DID YOU PLEDGE TO DO?
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THANK YOU TO MICHELLE GRAY FOR THE PHOTOS