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Cultural PR Conference 2013

Thursday 14 February 20139:15am to 6pmMeet the journalists at the Tower of London

09.15 09.40Tour of the Tower of London

HRP have kindly offered a private morning tour of the Tower of London before the conference by the Chief YeomanWarder (aka the head Beefeater). Hear tales of traitors, beheadings and lost princes, as well as meet some of the Towersfamous raven residents. The tour will start at 9.15am at the Middle Drawbridge and will last for approximately 25 minutes.It will end outside the conference facilities, giving enough time to sign in and grab a coffee before we start. Most of theTower complex is outdoors and cobbled, therefore a warm coat and comfortable footwear are essential!

9:30-10:00 Arrival and registrationRefreshments

10:00-10:15 Welcome10:15 11:30 Journalists Panel: Meet the NEWS journalistsTop news journalists covering cultural stories share their views, experiences and give you the inside scoop on what theylook for and how best to pitch to them. You will also have a chance to ask the questions that will help you developstrategies to increase coverage of your organisation in the news media.

Chair: Tracy Jones / National GalleryWill Gompertz / BBCArts EditorLucy Cotter / Sky News Arts & Entertainment CorrespondentJonathan Derbyshire /New Statesman Culture EditorNick Clark / The Independent Arts CorrespondentJack Malvern / The Times Arts Correspondent

11:30 11:50 Tea & coffee break

11:50 12:50 Breakout Session 1:A choice of:

International media engagementDo you have international stakeholders? Could your project or venue benefit from reaching out to audiences oversees?Ever wondered how? At a time when the government is looking to turbo boost tourism to the UK with the countryscultural offer at the centre of their policy this might be a prime moment for arts PRs to re-focus on international mediaWhether it is a channel with a global reach or an outlet with a targeted focus in one region, building in an internationaelement to campaigns doesnt need to be ambitious or complicated. This session will introduce delegates to UK basedspeakers representing a range of outlets who report on arts stories for an international audience. This is your opportunityto learn about the international media landscape and how it is changing with increasing focus on digital content, how to

pitch, what they are looking for and why you should consider engaging with International media in the first place.

Chair: Margot Senior / Freelance PRRichard Holledge / Freelance writerPaul Levy / Wall Street JournalArt CriticPaul Rasmussen / BBCCorporate Communications Manager for Global News

Alexander Menden / Sddeutsche ZeitungArts Correspondent

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What I'd tell my younger PR self...Take the fast track with this insiders guide to press relations. Join a knowledgeable panel as they offer examples of waysof working that are not always included in the effective communications text books. The speakers are all at differenpoints in their career but have a multitude of examples, tried and tested by their own experience that will help you unpickwhat can be an initially bewildering role. This session is aimed at the communications practitioner who is new to theposition or for the employee who doesnt just focus on PR in their day to day job.

Chair: Catharine Braithwaite / Freelance PRRoberta Doyle / National Theatre of Scotland

Andrew Marcus / Museum of LondonAmy Riley / Arts Council

12:50 2:00 Lunch

2:00 3:00 Breakout Session 2:A choice of:

Keeping up with social mediaPractical tips, inspiring insights and useful case studies of successful social media use by cultural organisations. HistoricRoyal Palaces' Tim Powell @TCP1980 (chairing) on how to make social media tell your organisation's stories; theNational Theatre's Lena Zimmer @Lena214 on how integrating social media can really reach new audiences; digital sociaactivist Mar Dixon @MarDixon on how to stop making excuses and start making an impact on social media (regardless o

resources); and Headstream's Tom Chapman @TomChapman on the lessons to learn from the two cultural brands tofeature in their Social Brands 100 Report.

Chair: Tim Powell / Historic Royal PalacesLena Zimmer / The National TheatreTom Chapman / HeadstreamMar Dixon / Digital Social Activist/Trouble Maker

How to make a media partnership work for youA media partnership can be a great way to guarantee some profile for your event or venue while building a solidrelationship with a key media outlet. But how do you go about setting one up and what are the dos and donts? Thisinformative session looks at partnerships from both sides of the equation with honest, straightforward advice and

illuminating case studies from those in the know.

Chair: Tracy Jones / National GalleryJane Ellison / BBCRichard J. Thompson / GuardianJamie Crawford / Royal Commission on the Ancient and Historical Monuments of Scotland (RCAHMS)Sarah Watson / Glasgow International Comedy FestivalKate Rosser Frost / British Academy

3:00 3:30 Tea & coffee break

3:30 4:45 Journalists Panel: Meet the COMMISSIONING EDITORS

An in-depth, well placed feature can do wonders for your profile and visitors, but where to start and how to make ihappen? A selection of commissioning editors talk about lead times, content and exclusivity and answer your questionsabout how to secure that double page spread.

Chair: Tracy Jones / National GalleryRia Higgins / Sunday Times MagazineOssian Ward / Time OutMatthew Dodd / BBC Radio 3Nancy Groves / Guardian Culture Professionals Network

4:45 5:00 Wrap up by Tracy Jones5:00 6:00 Drinks and bonding for those with stamina/short commutes!