Cultural Diversity& Marketing Radio Interview

Cultural Diversity in MarketingCultural Diversity in Marketing

Sahar ConsultingSahar Consulting

Prepared for Blog Talk Radio

August 2009

Brief about the points to be discussed in

the interview

8/26/2009 Cultural Diversity and Marketing -

www.SaharConsulting.com

Points to be discussed in the interview

• What is Marketing

• What is Global Marketing and globalization

• What is Diversity

• What is Cross-Cultural border diversity

• Culture diversity impact on Marketing

• Why does Culture Diversity affect Marketing• Why does Culture Diversity affect Marketing

• Factors affecting Global Marketing

• How can our marketing succeed in different cultural environments

• Why is marketing in international markets important

• How to communicate the proper marketing mix message across cultural differences to gain market shares



Marketing Cultural mishaps examples

• Walmart in Germany

• IKEA a Swedish company naming a new desk in the US

• Honda and their “FITTA” vehicles in the Nordic countries

• Toyota and their MR2 in the French markets

• Reebok and their “Incubus” shoes for women in the US

• American Motors and “Matador” car in Puerto Rico• American Motors and “Matador” car in Puerto Rico

• P&G in Japan advertising a new soap

• Bechtel in New Guinea

• Mountain Bell phone Company in Saudia Arabia

• Ford and their “NOVA” cars in the Latin markets

• Parker pens marketing in Mexico

• Coca-Cola advertising in China

• Pepsi advertising in in China



Cultural Diversity and Marketing

• The presentation will shed light on the importance of

Cultural awareness and cross- cultural effects on either the

success or failure of marketing campaigns.

• Even big corporations didn’t escape tasting the failure of

their marketing efforts in different territories as the propertheir marketing efforts in different territories as the proper

homework was not done properly

• As we live in a different changing world today due to:

New markets, global initiatives, acquisitions, etc…

• Need for training & learning about cultural diversities

becomes crucial to our marketing efforts



Prepared by Prepared by SaharSahar AndradeAndrade

SaharSahar ConsultingConsulting

www.saharconsulting.comwww.saharconsulting.comwww.saharconsulting.comwww.saharconsulting.com



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Cultural Diversity& Marketing Radio Interview

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