CTIA Keynote - Jeff Lawson - Twilio - Ways of the Software People or the Way of the Dodo
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Privileged & Confidential, Copyright 2013 Twilio Inc. The Ways of the Software People Jeff Lawson @jeffiel (and the Ways of the Dodo)
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Jeff Lawson's CTIA Keynote from 9/10/2014, the Ways of the Software People or the Way of the Dodo
Transcript of CTIA Keynote - Jeff Lawson - Twilio - Ways of the Software People or the Way of the Dodo
Privileged & Confidential, Copyright 2013 Twilio Inc.
The Ways of the Software People
Jeff Lawson@jeffiel
(and the Ways of the Dodo)
Communications as a Service
© 2009 - 2014 Twilio, Inc. All rights reserved.
Software infrastructure in the cloud to power applications that communicate.
© 2009 - 2014 Twilio, Inc. All rights reserved.
InnovatorsEnterprises
© 2009 - 2014 Twilio, Inc. All rights reserved.
Applications built by over 400,000 developershave interacted with over 95% of American Adults
and users in over 200 countries.
© 2009 - 2014 Twilio, Inc. All rights reserved.
© 2009 - 2014 Twilio, Inc. All rights reserved.
Migrating communications from its legacy in hardware to its future in software.
© 2009 - 2014 Twilio, Inc. All rights reserved.
Democratize communications, empowering companies to integrate & innovate their communications at the pace of software.
Privileged & Confidential, Copyright 2013 Twilio Inc.
Privileged & Confidential, Copyright 2013 Twilio Inc.
We’re a software
company.
Software Peoplesolve business problems with
magnetic particles.
Who are Software People?It’s not a skill set, it’s a mindset.
throughthe lens of software
say:“how can software solve this business
problem?”
believe any
business problem can be
solved once it’s in the
domain of software.
Not just developersProduct People
CEOs
Developers
Operations People
CFOs
Customer Service People
SalesMarketing
Privileged & Confidential, Copyright 2013 Twilio Inc.
More and more of markets are addressable by Software People
World WorldSoftware
Text Input Text Output
Audio Video
EverythingElse
Problems10’s-20’s
Media Problems90’s-00’s
Textual Problems70’s-80’s
NumericalProblems50’s-60’s
Sensors ActuatorsSoftware
Sensors Actuators
Sensors
Sensors
Sensors
Sensors
Sensors
Sensors
Actuators
Actuators
Actuators
Actuators
Actuators
Actuators
Software
3 AccelerometersProximity Sensor
Light SensorMoisture Sensor
GyroscopeGPS
2 Cameras2 Microphones
2 Speakers
Not Software People Software People
Not Software People Software People
Not Software People Software People
Not Software People Software People
Not Software People Software People
You might not be Software People when...
You might not be Software People when...
Minimal Telephone Hardware
Privileged & Confidential, Copyright 2013 Twilio Inc.
Software People preserve the flexibility of software.
Privileged & Confidential, Copyright 2013 Twilio Inc.
Iterate quickly.Ship constantly.
Get feedback from customers quickly.
Software People move fast.
Privileged & Confidential, Copyright 2013 Twilio Inc.
AgilityHow do I get some of that ?
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ComposableEnterprise
Privileged & Confidential, Copyright 2013 Twilio Inc.
Buying smaller blocks of technology.
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Value continuous iteration over monolithic vendor
solutions.
1997 Buy Servers2000 Rent by the Year2003 Rent by the Month2008 Rent by the Hour
Queues
Load BalancersStorage
CDNMap Reduce
Business Intelligence
NotificationsServers
Buy the PBXBuy the Minute
Buy the Message
Phone Numbers
Call Queueing
Picture MessagingText to Speech
Voice Transcription
Conferencing
Privileged & Confidential, Copyright 2013 Twilio Inc.
Compose elements into a unique customer experience.
“The only source of competitive advantage is the one that can
survive technology-fueled disruption: an obsession with
customer experience.” Harley ManningForrester Research, author of Outside-In
Privileged & Confidential, Copyright 2013 Twilio Inc.
Those that adapt most quickly will
survive.
Natural Selection
Privileged & Confidential, Copyright 2013 Twilio Inc.
Every industry will become a software
industry.
Privileged & Confidential, Copyright 2013 Twilio Inc.
Build vs. BuyDie
Privileged & Confidential, Copyright 2013 Twilio Inc.
Privileged & Confidential, Copyright 2013 Twilio Inc.
Jeff Lawson@jeffiel
The Ways of the Software People(and the Ways of the Dodo)
Privileged & Confidential, Copyright 2013 Twilio Inc.
Innovation requires a solid foundation.Twilio supports Net Neutrality
