© 2017 Twilio Inc.

The Ways of the Software People

Jeff Lawson @jeffiel

(and the Ways of the Dodo)

© 2017 Twilio Inc.

Hi, I’m Jeff and I’m a software developer.

© 2017 Twilio Inc.

Build vs. Buy

© 2017 Twilio Inc.

It’s bad to build.

© 2017 Twilio Inc.

Agile Development

© 2017 Twilio Inc.

big projects aren’t predictable small milestones are predictable

problems change more rapidly than delivery

Agile Development

© 2017 Twilio Inc.

Build

ReleaseRevise

© 2017 Twilio Inc.

RFP

ContractDelivery

© 2017 Twilio Inc.

Buying vendor solutions is waterfall all over again!

© 2017 Twilio Inc.

Software People think differently.

We’re a software company.

Software People solve business problems with magnetic particles.

Who are Software People?It’s not a skill set, it’s a mindset.

see the world through

the lens of software

Not just developersProduct People

CEOs

Developers

Operations People

CFOs

Customer Service People

Sales

Marketing

say: “how can

software solve this business

problem?”

believe any business

problem can be solved once it’s in the

domain of software.

© 2017 Twilio Inc.

More and more of of the world’s problems are becoming addressable by Software People

© 2017 Twilio Inc.

World WorldSoftware

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© 2017 Twilio Inc.

Text Input Text Output

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Audio Video

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Everything Else

Problems 10’s-20’s

Media Problems 90’s-00’s

Textual Problems 70’s-80’s

Numerical Problems 50’s-60’s

© 2017 Twilio Inc.

Sensors ActuatorsSoftware

© 2017 Twilio Inc.

Sensors Actuators

Sensors

Sensors

Sensors

Sensors

Sensors

Sensors

Actuators

Actuators

Actuators

Actuators

Actuators

Actuators

Software

© 2017 Twilio Inc.

3 Accelerometers Proximity Sensor

Light Sensor Moisture Sensor

Gyroscope GPS

2 Cameras 2 Microphones

2 Speakers

© 2017 Twilio Inc.

The software mindset is invading every market.

© 2017 Twilio Inc.

Not Software People Software People

© 2017 Twilio Inc.

Not Software People Software People

© 2017 Twilio Inc.Not Software People Software People

© 2017 Twilio Inc.

Not Software People Software People

© 2017 Twilio Inc.

Not Software People Software People

© 2017 Twilio Inc.

You might not be Software People when...

© 2017 Twilio Inc.

Minimal Telephone Hardware

© 2017 Twilio Inc.

Software People preserve agility, because agility is the ability to adapt.

“The only source of competitive advantage is the one that can survive

technology-fueled disruption: an obsession with customer experience.”

Harley Manning Forrester Research, author of Outside-In

Privileged & Confidential, Copyright 2015 Twilio Inc. 37

Differentiation is built, not bought.

© 2016 Twilio Inc.

© 2016 Twilio Inc.

© 2016 Twilio Inc.

Taavet HinrikusCEO & Co-Founder

Those that adapt most quickly will survive.

Natural Selection

Every industry will become a

software industry.

© 2017 Twilio Inc.

Build vs. BuyDie

© 2017 Twilio Inc.

© 2017 Twilio Inc.

The Ways of the Software People

Jeff Lawson @jeffiel

(and the Ways of the Dodo)