ctGrapevine MediaKit 2010
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Transcript of ctGrapevine MediaKit 2010
Connecticut Grapevine Connection
MediaKit
2010
Affordable ~ Effective ~Measurable Results
Local Business Owners
Many “ready-to-buy” local consumers search
ctGrapevine.com each day looking for local
businesses and comparing products and services.
Will they find yours?
It’s the Place to Go When you Need to Grow!
The Challenge Traditional marketing and advertising has changed but one thing that has not changed…the need for new clients and customers to grow your business. So how do you reach them? You must be where your potential customers and clients hang out – online…all the time…at the ctGrapevine.com
The Solution
“ Exponential increase in customers”. Since advertising my restaurant I have been inundated with new customers. This site is user friendly and very instrumental for advertising local business.”
Dunns River Jamaican Restaurant
ctGrapevine is the only local interactive web-based
community to: Affordably promote your business online Launch a new product or service Increase traffic to your website Increase your brand awareness in Connecticut Advertise using an affordable online media that works!
The Grapevine Advantage
ctGrapevine will dramatically increase your exposure on Search Engines to connect you to local consumers!
Google Yahoo CNN MSN Facebook MySpace YouTube …and much more
“The Grapevine makes it easy, affordable and fun to showcase my business online and makes management a breeze. Thanks for the great service and support! I will be a long-time customer”. Windsor Auto Body
The ctGrapevine Advantage
World Wide Web
Grapevine Site
Your Site
“ ctGrapevine.com community
website has been a huge resource for growing our business. “ Wanda Palmer ALLREIA
Successfully market your products and
services to your local community.
Whether you want to build brand
awareness, increase traffic to your place of
business, drive traffic to your website, or
sell online – ctGrapevine.com will allow
you to capitalize on the area’s premier
local information resource.
Features and Benefits
ctGrapevine.com…Consumers are saying…“It’s the Place to Go When You Need to Know!
Event Announcements Community Announcements News, Weather, and Sports Local Business Resource Real Estate Listings Classifieds Local Coupons Job Search Blogazine and Speak-outs Photos & Videos Hobby & Interest Groups Prize Giveaways …and much more
Features and Benefits
As a strategic media partner, ctGrapevine will
use the following marketing strategies to
increase awareness of programs and services to
the local communities
Promotional Opportunities:
The F.O.G. (Friends of Grapevine) Street Team
“Become an Expert”
Advertising Opportunities:
VineScoop Weekly E-Newsletter
VineBlast Exclusive
Grapevine Talk of the Town
Scroll Marquee Advertising
Online Video Advertising
Mobile Advertising
Banner Ads
Promotion
&
Advertising
Opportunities
CT Grapevine is proud to introduce The Friends of Grapevine (FOG) Prize Patrol!
We are giving back with prizes!
Each week the FOG Team will be signing up new CT Grapevine members and entering them to win great prizes. The FOG Prize Patrol can always be spotted at local entertainment, business, sporting, family fun events, and other high traffic locations.
CT Grapevine will keep attracting new unique visitors and keep their members on site with The FOG Prize Patrol!
FOG - Friends of Grapevine
Prize Patrol hits the street to meet and greet!
Promotions…
FOG hits the street… Every week The Friends of Grapevine (F.O.G.) Street Team will be at events getting to know the local consumers, taking photos, videos, and giving out great prizes.
Don’t miss out on this fantastic opportunity to be everywhere your clients and customers are online and on the street with The Friends of Grapevine (F.O.G.)!
Promotions…
Is there an expert in the house… Become an Expert…attract loyal clients and get the recognition you deserve. ctGrapevine invites you to be part of our community expert forum with a special exclusive ctGrapevine Expert campaign.
Become an Expert
Subject to Connecticut Grapevine approval
You will: • Have an Article blog on the topic of your choice that relates to your business products and services. • Submit a new entry each month to keep the material fresh and inviting. • Be included in the ctGrapevine VineScoop E-newsletter promoting your article. • Be Featured on the ctGrapevine.com website promoting your article and your products and services.
• Your own ctGrapevine Expert page • A 728w x 90h pixels banner promoting
your articles on ctGrapevine.com
Become an Expert
Subject to Connecticut Grapevine approval
Say it better in a letter? Then
our VineScoop Weekly E-Newsletter is for you!
• Featured in our weekly E-Newsletters to thousands of community members all at once
• Your logo/graphical image
• Link to your website
•Featured Event in the ctGrapevine.com events calendar
VineScoop
E-Newsletter
1,2,3…blast off!
• Broadcast your “Exclusive” electronic
flyer promoting your special events and general announcements to thousands of community members all at once so your message gets the attention it deserves.
• Provide us with a pre-designed flyer in one of the following formats: .jpg, .jpeg, .png, or .gif., or
• For a competitive and affordable rate, our design team will create the most attractive flyer for your target audience
• Featured Event in the ctGrapevine.com events calendar
VineBlast Exclusive
Post your Events with the ctGrapevine Talk of the Town – It’s the place to advertise your events such as Open House, Kids Fairs, Educational, and other community events.
Promote your events online:
• Dramatically increase your exposure on Search Engines to connect your events information to the local communities.
• Increase traffic to your website or events calendar. • Advertise using an affordable online media that works!
ctGrapevine
Talk of the Town
ctGrapevine
Talk of the Town
Featured Event Listings
Home Page Slider
All Eyes on you!
Ads at Play…Your Way!
• Scroll your community announcement across the top of our Homepage for constant exposure to local community members. • Video advertising is one the fastest growing ad format online. Command attention with our Online Video Advertising and turn all eyes on you. • Mobile Ads on a side of the Pink Hummer Prize Patrol - be seen everywhere this busy Prize Patrol goes…and we mean EVERYWHERE!
Ads at Play…Your Way!
Banner Advertising
Leaderboard - 728x90 pixels Maximum exposure top of all pages
Skyscraper - 160x600 pixels Constant exposure left & right of all
pages Footer - 728x90 pixels Constant exposure Bottom of all pages
Direct link to your website
Banner Advertising
Camera Ready Banner Ad Requirements: ANIMATION Animated GIFs are accepted, with a 4-loop maximum, with a refresh time of no less than one second. Sound is not permitted. Be sure to include Image to be approved. Please supply URL if you will be linking to a website. FORMAT .jpg, .gif, or .swf files accepted Quality: 72dpi, 256 colors PRE-APPROVAL All banner ads must be pre-approved. Keep it family friendly. No excessive blinking please.
Banner Advertising
Banner Ad Design Charges: If you do not have banner artwork we can supply this for you. Dynamic (animated) Banner Ad: $149
-Copywriting of headline, with three initial
options for client to choose from and one round of revision.
-One layout option in the first round, with one round of revisions. Additional revisions will cost an additional fee.
-Client will provide any images/artwork/logos that they would like used. Photo research will be an additional cost.
-Files will be provided web-ready.
VineScoop E-Newsletter - Once a month be Featured in the ctGrapevine.com E-newsletter VineBlast Exclusive - Broadcast your “Exclusive” electronic flyer promoting your special events and general announcements Featured in the Grapevine Talk of the Town events promotion Scroll your Message - Scroll your community announcement across the top of our Homepage for additional constant exposure Customized promotional advertisement video on ctGrapevine .com homepage featuring your programs and services Mobile Ad on a side of the Pink Hummer Prize Patrol
Banner Ad rotation on all of ctGrapevine.com pages featuring information and link to your business website Be part of the F.O.G. Street Team community connection and promotion
What else can
ctGrapevine do for you
“The Connecticut Grapevine was a true pleasure to work with and very helpful in promoting our event, The Great Taste, at the Connecticut Convention Center!” Kenya D’Agustino, LIFE Marketing & Events
Testimonials
“Connecticut Grapevine did wonderful job in promoting our Connecticut Women's Expo in Hartford. Their method of e-mail communications was right on target and they surpassed my expectations. I would highly recommend them for any type of consumer promotional campaign.“ Nick Curci, President, Connecticut Expos
Contact Us CT Grapevine Connection
159 Burnside Avenue East Hartford, CT 06108
Phone: 860-818-3682
Email: [email protected] www.ctgrapevine.com