CSR BY TATA

CSR of Tata Steel: Tata Steel touch to St Xavier's, Lupungutu-Chaibasa

Jamshedpur:Tata Steel handed over the first installment of Rs 79,00,000 (Rupees Seventy nine lakhs only) towards construction of academic block of St Xavier's Inter College, Lupungutu. The check was handed over on behalf of Tata Steel by Mr Sanjiv Paul, Vice President (Corporate Services), Tata Steel, to Fr Kongari, Superior, St Xaviers School, Lupungutu, Chaibasa.

Tata Steel had been approached by St Xaviers Inter College to urgently assist the institution towards construction of a separate building so besides growing in size, the self-financed institute could impart education to many more youths of the area. Tata Steel, has therefore agreed to pay a total sum of Rs 2.37 crores (Rupees two crores, thirty seven lakhs only) towards the construction of the academic block.

Speaking on the occasion, Mr Paul said,"This is only a beginning of Tata Steels proactive approach to promote education amongst the tribal and other lesser privileged sections of the state. We look forward to promote many such educational entrepreneurs in future." Other people present on the occasion included Fr Gilbert, Secretary; Father Paul Hembram, Head Master and Fr Augustine, Principal of St Xaviers School. St Xavier's Inter College is an extension of St Xavier's School, Lupungutu. It is one of the several educational institutes that have been aided by Tata Steel in a bid to impart education to many children and youths; Tata College, Chaibasa being one of them. St Xavier's School, Lupungutu, ever since its conception in 1953, has rendered yeomen service by providing primary and secondary education for the tribal and other lesser privileged sections of West Singhbhum district of Jharkhand. The Jesuits of St Xaviers High School the running body of the school realised the ailing financial conditions of the families of almost all its students, who otherwise realise the importance of education for their children. The body also felt the need for establishing a centre that would impart higher studies once secondary schooling of the children was over. Thus the St Xaviers' Inter College for Science and Arts was established in 2005 to provide further education to the youths. The school at present has limited infrastructure, fit to accommodate 200 students only. With Tata Steel's aid, it is expected that the added facility, once ready, will help in accommodating upto 700 students and provide better facilities to them. Tata Steel and Corporate Sustainability Services: Established in 1907, Tata Steel is the flagship company of Tata Group, the most respected business house in India and one of the top ten steel producers in the world. The Company was founded on the philosophy that society is not just another stakeholder in its business, but its prime purpose. As Tata Steel's operations have expanded to new geographies, the Company has retained a collective focus on the various areas of corporate social responsibility that impact the environment, people and their health, and society at large.

In India, the Company is pledged to causes such as strengthening civic amenities in and around its sites, providing healthcare, education, training, employment and recreation, and preserving culture and heritage, especially of indigenous tribes. Tata Steel has expanded its reach from the city of Jamshedpur and its adjoining urban areas to over 800 villages in the Indian states of Jharkhand, Orissa and Chhattisgarh, touching the lives of hundreds of thousands of people. Tags: CSR of Tata Steel Tata Steel Sanjiv Paul Vice President (Corporate Services) Tata Steelto Fr Kongari Superior St Xaviers School Lupungutu Chaibasa.

20 October 2008 CSR Initiatives Businesses are run and managed using different strategies. The main aim of any business is to earn profits and to be on the top. While doing so, many factors of society, environment, and nature may get affected. So, it becomes moral responsibility of any business to take care of these elements. CSR or corporate social responsibility in simple words means giving back to the society from whatever you earn. The main feeling, which goes behind this, is caring and sharing. Objective Many business houses are becoming aware about this social responsibility and they are already committed to this cause by contributing their bit. So, we at IEEMA Journal, decided to publish CSR activities of such corporates. The main objective behind this was sharing good cause taken by companies, through this series of articles and spread awareness. This was in our own small way we wanted to take this cause further, taking into consideration wide circulation of IEEMA Journal. From September 2006 issue of IEEMA Journal, we started a series on this topic, named CSR Initiatives. The very first article to this series was contributed by Mr R G Keswani, Founder Chairman of IEEMA Journal. Through this series, ieema journal is and has been covering CSR activities of different organizations till now. Its been exactly two years now and we decided to take a look at what we have covered so far and what we have achieved through this. Different activities covered The very first response to this series was given by Havells, which contributed 2nd article in this series. The remarkable initiative by Havells is the mid day meal scheme, where they give nutritious meal

to 20,000 school students in rural and slum areas of Rajasthan. There is no other noble cause as great as this, where hunger of a child is taken care of. The clear definition of CSR is that, the Community is not just another stakeholder in our business but the very purpose of our existence. - Jamshedji Tata CORPORATE SOCIAL RESPONSIBILITY CSR Initiatives - Recap 2006-200822 October 2008 CSR InitiativesSlowly this series gained momentum with lot of research done and CSR activities of IEEMA members, other companies and utilities were covered. In November 2006 issue of ieema journal, CSR activities of NEG Micon, leading wind energy company, were covered. This was very apt as this issue was special issue of non-conventional energy sources. The most appealing activity of NEG is recycling of crates, which are made from sturdy Scandinavian wood used for packing and carrying heavy wind turbine components. The local youths are trained to take this job. Benches, desks and other educational aids are prepared from this precious wood and are donated to schools and balwadis in rural areas. sufficient and many villages are scaled up above poverty line. The employees of the company are actively involved in all these activities, so as the top management. They personally give their time to tribals to monitor their activities.

On the same lines, Sterlite Technologies is working for upliftment of farmers. Its initiatives were covered in September 2008 issue. The company has constructed over 10 check dams in drought-stricken villages of Maharashtra. These dams were built with an objective to conserve large scale water, increase groundwater level through recharging of rainwater, minimize problem of drinking and irrigation water in rural areas and increase crop productivity. This has radically changed the economic potential of the villages. Now farmers in these villages have enhanced their Rabi (winter) yield, and their living standards have improved. A good example of integrating CSR with business activities was demonstrated in CSR article of Indo Asian. The company provides training to local youths from villages in the vicinity of their factory in Parwanoo in Himachal Pradesh, and are given training in industrial environment, work ethics and skills enhancement. After successful completion of training, they are offered job opportunities in Indo Asian factories, as per available vacancies. This activity was covered in May 2007. CSR initiatives of Crompton Greaves were covered in June 2007 issue. The company has adopted villages and provided the schools with clean toilets and drinking water facilities. Many villages in India lack these basic facilities and Crompton has worked in this much needed area. Utilities made their presence felt It was a milestone for IEEMA journal to cover CSR initiatives of utilities like Tata Power, Reliance Energy,

Gujarat Urja Vikas Nigam Ltd and Uttarakhand Power Corporation Ltd. Gujarat Urja Vikas Nigam Ltd through its Jyoti Gram Yojana, has implemented an innovative scheme under which 24 hours 3 phase supply is made Tata Power CSR - developing technique of fish farming While carrying this series, it was found that many companies are carrying out different activities apart from regular activities like organising health camps, blood donation camps, eye checking camps, tree plantations, giving computers to school etc. All these are more or less routine activities, which are mostly done by donating some funds. Some of the companies are active in the field of education, like Ravin Cables. The company has adopted school in rural area of Maharashtra and providing all facilities to the students. CSR initiatives of Ravin were covered in August 2008 issue. Helping farmers was the different initiative, which was covered in CSR activities of Minilec, in December 2006 issue. India is agro-based country and urban areas cant flourish unless rural farmers are well established. Minilec is helping out farmers of Maharashtra, Orissa, Rajasthan, Chhattisgarh. Through Suyash Charitable Trust, an NGO founded by Minilec and Intech Group of Companies, proper training and education is given to tribals about techniques of modern farming, use of quality seeds, organic fertilizers, water management etc. This has resulted in villages becoming fully self Indo Asian CSR - Training local youths24 October 2008 CSR Initiatives available to 18,000 villages and 9500 clusters, ensuring

at least 8 hours quality supply to agricultural activities. Due to this life of villagers is improved in terms of daily life, education, health facilities, farming etc. CSR activities of Tata Power were covered in October 2007 issue. The giant in power generation field is equally responsible and active in its social activities. Apart from regular social activities, they are helping local people in vicinity of its power plant, to learn and develop technique of fish farming. This initiative provides self-employment opportunities to youths and also maintains eco balance. True women empowerment A special mention must be made here for Uttarakhand Power Corporation Ltd. This utility has been truly demonstrating meaning of CSR. Uttarakhand is the first model State in the country and probably also in the world, for women participation in the frontline Power Distribution Utility and UPCL has fully tapped energies of women power, through the participation of the women/ war-widows from the Uttarakhand PurvaSainik Kalyan Nigam Ltd

(UPNL), Dehradun The purpose of starting this series in IEEMA Journal was fulfilled when IJ received response from one of the utilities from Karnataka, where they mentioned that they were inspired by UPCL and felt that they should also implement activities like UPCL and train the women to work on distribution side. CSR ratings of companies February 2008 issue of IEEMA Journal covered article on Karmayog, which is NGO dedicated to CSR. Karmayog, after much research in the field of CSR has published its results on its website. The ratings have been given to top 500 companies in India, depending on the CSR they are doing. These ratings may work as eye opener as there are not many companies from power sector, receiving star rating. From the top 500 large companies, only 4 companies have received four star rating and none has received five star rating. From the survey made by Karmayog, following points will prove guidelines for any organization which wants to take this cause: Use of companys core competence in CSR activities Minimum annual CSR expenditure to be fixed Extending profile and area of businesses beyond profit Sustainability reporting to be mandatory CSR philosophy to be defined and articulated by corporates Some of the companies like Rockwell Automation

(covered in June 2008 issue) and Sterlite Technologies are involving their employees in CSR activities. These employees are made integral part of their businesses and the social cause their companies are taking. This has only led to employee engagement in all these activities. They are demonstrating this involvement very well such as employees of Rockwell Automation. They took initiative, collected money to buy enough blankets and personally gave them to poor people on the roads of Delhi in the month of December where people suffer from chilling cold weather. Integrating CSR with business strategies IEEMA Journal took opportunity to participate in one day conference on the theme Integrating CSR with your business strategies, at Bangalore. Many eminent experts from reputed organization put forth their thoughts in this conference. This report was l l l l l CSR of UPCL - women participation in the frontline Power Distribution in the Power Distribution functions to inculcate selfdependence and confidence to contribute to the society and consumers of electricity, mitigate power theft, to improve the revenue collection efficiency to 100% and reduce the AT&C Losses aimed at 15% by the end 2012. The role of women of Uttarakhand from

climbing the pole to line and distribution transformer (DT) maintenance to the demand side management (DSM) from meter reading, bill distribution and meter replacement and energy conservation initiatives has solved problems of uncertain delivery of bills and also inflated bills due to no reading. They can install meters, repair transformers and earn enough to take care of their households. War widows are also engaged in vigilance team on UPCL to curb power theft. This is women empowerment in true sense which shows that women not only move hand in hand with men but also climb up the Pole of gender equality. 26 October 2008 CSR Initiatives covered in April 2008 issue of IEEMA Journal. The common thought expressed in this conference was the real objective behind existence of CSR. CSR involves internal stake holders which comprise of employees, internal environment that impacts employees, owners and/or shareholders and external stakeholders comprising environment, community, customer, supplier, shareholder, government, future employees, development, sector organizations, NGOs. But to carry out CSR effectively, it is essential that it has to be driven from top. So leadership is very important in all CSR activities and it is need of time to develop next generation of globally responsible leaders. Again in this report, a very good example of integrating CSR with business strategies was given by Titan. The company had been providing training to women from poor and underprivileged rural India

to perform several activities of watch manufacturing, which were outsourced. This partnership led to a significant improvement in the quality of life. Similarly for Titans jewellery brand Tanishq, the company facilitated the coming together of talented but poor underprivileged artisans and created 6 Jewellery Artisan parks. This is a very good example of CSR done within companys own business area. CSR is not just giving or providing livelihood, but teaching underprivileged people how to earn Taking different paths! Wartsila : More than 450 Mobile daycare centres for children of migrant workers all over India, where they receive healthcare, nutrition and nonformal education. (IEEMA Journal, February 2007) L&T : Maternal and child health, primary education, HIV/AIDS awareness, health centres for eye check-up, immunization, TB clinic, daycare programme for family planning, skin and leprosy clinic. (IEEMA Journal, March 2007) Reliance Energy : Adopt a village programme where company provided assistance in construction of smokeless chullas and toilet blocks for tribals. (IEEMA Journal, April 2007) ABB Ltd : Industry-academia partnerships to facilitate R&D and encourage student interface related to power and automation technologies, Project Roshni- working with differently abled and helping them to live life of dignity, access to electricity. (IEEMA Journal, July 2007) Conzerv : Working for mentally challenged children and the aged, blind school for underprivileged children. (IEEMA Journal, September 2007)

Siemens Ltd : Home for street children and children of single parents, equal employment opportunities for differently abled, providing livelihood opportunities for Tsunami victims. (IEEMA Journal, November 2007) ISPAT : Continuous water supply from supply sources of ISPAT industries at Raigad district for people living in nearby villages, disaster management, women empowerment so that they become self reliant and add to family income. (IEEMA Journal, January 2008) their livelihood. CSR may be looked upon as means of investing profits or a PR tool to maintain brand building of companies. However CSR is PR activity of very high magnitude, where PR can be termed as peoples relations and not public relations. It requires actions and not just words. The feeling behind this series Though its been two years, IEEMA Journal intends to carry this series further. This series is not meant just for publishing articles, but intends to share information and inspire corporates. This is a platform to get information on different areas which can be covered under CSR. IEEMA journal is open to all its readers, where they can share CSR Initiatives taken up by different organizations and create awareness. This series is not limited only to electrical industry, but also to corporates who have taken up this moral responsibility. It is very effectively mentioned by Jamshedji Tata- The clear definition of CSR is that The

Community is not just another stakeholder in our business but the very purpose of our existence. Pragati Sohoni IEEMA, Mumbai