NOKIA.COM NIMBLE GOVERNANCE WITH CONTENT STRATEGY TUOMAS MANNINEN

HEAD OF ONLINE EXPERIENCECS FORUM 2013

VISIONTo create a shared & unified digital space where the collective brilliance of Nokia’s minds can shine

MISSIONTo build the most kick ass (aka world class) consumer experience on the web

OBJECTIVESDrive Product Consideration / PreferenceDrive Advocacy & post sales engagementDrive leads & close sales NOKIA.COM

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74 NOKIA.COM SITES44 LANGUAGES

70% ACCESSING WITH MOBILE OR TABLETS (and growing…)

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CONTENT IS CONTENT. NOT ASSETS OR PAGES. IT IS CONTENT.

METADATA ISTHE (NEW) ART DIRECTION

NOKIA.COMRESPONSIVE DESIGN

NO ASSUMPTIONS3” 4” 5” 10”7”6” 11”9”8” …

Bigger reach More for lessNokia.com

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CONTENT STRATEGY

CONTROLLING CONTENT DEPTH

DESIGN BY PROTOTYPING. DEVELOP WITH AGILE.

Business objectives identified, KPI’sContent requirements identifiedMeasuring & Analytics identified

1. Business Objectives

Information view/structure producedContent design and assets available for prototype

2. Content Inventory

Visual DesignResponsive HTML prototype approved by visual designer & businessHTML, CSS, Javascript commited to Nokia GITPrototype arhitectureStyle guide with content examplesComponent naming and modelling

3. Business Prototype

Content inventory mapped onto the content model and component libraryPossible content model and component changes (delta) identified and analyzed

4. Content Modeling

Prototype evaluation according to content model and content inventorySolution design defining the deliverables and tasksOperative model updatedArchitecture design

5. Solution & Architecture

Prototype HTML finalized and tested with devicesJavascript finalized and testedMissing details added and implementedHTML implementation reviewed with the designer and solution designerCode merged to master branch for development

6. Front end

BUSINESS CAFO

CAFOConcept, ArchitectureFront end, Operative Model

Requirement accepted as Candidate to Scrum

WE’RE DOING A SERVICE, NOT JUST A SITE.

THANKS.

tuomas.1.manninen@nokia.com@tuomanni