You can't spell CMS without content - Simon Wong CS Forum 2016

SIMON WONG MELBOURNE CONTENT LEAD

DELOITTE DIGITAL

@wordsfromwongy #csforum16

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You can't spell CMS Without content.


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What’s the use of investing in a new CMS if you’re

not investing in content?

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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY


Want to put content first? It starts from within.

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We must all be content evangelists. ( Nobody else will. )

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S--T CLIENTS SAY.

Disclaimer: ‘clients’ mentioned in this presentation are purely fictitious in nature. Clients attending today’s presentation would never say things like these.

BUT CAN CLIENTS DO IT THEMSELVES? THEY don’t always HAVE THE RIGHT PEOPLE IN PLACE

THEIR CONTENT TEAM MAY BE STUCK IN BAU WORLD

THEY MAY NOT REALISE THE SHEER MAGNITUDE OF THE WORK INVOLVED

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Yes, we’ve really heard this before. What’s the point of spending hundreds of thousands

on a new CMS, only to use brochureware? Existing collateral content can be of variable quality

Content available is often limited

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This happened to us just recently. JUST BECAUSE AN AGENCY HAS WORKED ON THE BRAND FOR LONGER

DOESN’t mean they KNOW THE TONE OF VOICE ANY BETTER

Unlike most agencies, we have vast experience with large-volume content projects

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Seriously? Again, why waste your investment on old content?

Existing content may be out of date

Old content may not work well with new designs

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Don’t leave content till last. If the content process isn’t well-planned,

it could be a serious blocker to project schedules

Designs and templates may not be accurate or optimised for the right content

There should always be collaboration between UX/visual/content design, right from the start

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You can’t spell CMS without content.

[email protected]

[email protected]

Don’t forget the content.

mailto:[email protected]

mailto:[email protected]

There’s a fine line between content evangelism and

harassment.

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A CLIENT’s trust has to be earned.

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Identify your stakeholders. Then get to know them and

their needs.

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Stakeholders will wonder ‘What’s in it for me?’

We need to answer that.

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the business case is Gold. USE IT to your benefit.

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IT’s a golden opportunity to update ancient content.

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Putting the content strategy together?

Workshop the heck out of it.

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Make a good first impression as the content

strategy expert.

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Nobody’s sitting around waiting to be invited to a

content meeting.

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Tailor your communications To your audience.

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Got a change manager? That’s your new bestie.

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Find one SME to rule them all.

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And find a guardian angel TOO.

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It’s all about content first. But you knew that already.

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FRONT END DEVELOPER ME UX DESIGNER

VISUAL DESIGNER

Practise zero tolerance for LOREM IPSUM.

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Don’t forget you’re helping to build a brand new CMS.

Get involved in build decisions.

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Turn your content workshops into content parties.

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Content reviews? You do what you need to do.

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Scope it right. Allow enough time for

stakeholder engagement.

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Make sure feedback is carried through the process.

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Get approvals by any means necessary.

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https://fanart.tv/movie/8007/behind-enemy-lines/

Never underestimate the importance of chocolate.

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When it comes to tardy stakeholders, sometimes the

stick works better than the carrot.

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As a last resort, issue the ultimatum.

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WOOHOO! IT’s TIME FOR GO-LIVE.

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COMMIT TO a ‘HYPERCARE’ PHASE. AND SHOW OFF THE NEW CMS.

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Your parting gift to the client: a brand new CMS.

With the ‘C’ in place.

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THANKS. @wordsfromwongy #csforum16

HOPEFULLY YOU WENT BEYOND MVP. BUT THAT’S ANOTHER PRESO

FOR ANOTHER TIME.

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You can't spell CMS without content - Simon Wong CS Forum 2016

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Transcript of You can't spell CMS without content - Simon Wong CS Forum 2016