Crowdzilla Gigapixel Photo-tagging Campaigns

10

description

Crowdzilla empowers brands to dramatically amplify the reach and ROI of event sponsorship/marketing spends by engaging with live audiences beyond the event through a frictionless and highly personalized photo-sharing experience.

Transcript of Crowdzilla Gigapixel Photo-tagging Campaigns

Page 1: Crowdzilla Gigapixel Photo-tagging Campaigns
Page 2: Crowdzilla Gigapixel Photo-tagging Campaigns

FRQ¿GHQWLDO�� � � � � ������������������������KWWS���ZZZ�FURZG]LOOD�QHW� � � � � �������������������������FRQWDFW�>MRVK#FURZG]LOOD�QHW@� E N G A G E M E N T AT S C A L E

WHAT��&52:'=,//$�KDV�FUHDWHG�D�QHZ�³SRVW�HYHQW´�PDUNHWLQJ�WRRO�ZKLFK�HPSRZHUV�EUDQGV��WR�DPSOLI\�WKH�UHDFK�DQG�52,�RI�VSRQVRUVKLS�VSHQGV�E\�H[WHQGLQJ�EUDQG�HQJDJHPHQW�ZLWK��IDQV�RQOLQH��EH\RQG�WKH�HYHQW����

HOW��%\�FDSWXULQJ�����GHJUHH��JLJDSL[HO�LPDJHV�DW�HYHQWV�DQG�YHQXHV��WKHQ�WUDQVIRUPLQJ�WKH��LPDJHV�LQWR�WXUQNH\�VRFLDO�PHGLD�HQJDJHPHQW�SODWIRUPV��7KH�SURSULHWDU\�VROXWLRQ�GHOLYHUV��HDFK�IDQ�D�KLJKO\�SHUVRQDOL]HG�VRFLDO�SKRWR�VKDULQJ�H[SHULHQFH�IDFLOLWDWLQJ�WKH�YLUDO���V\QGLFDWLRQ�RI�EUDQGHG�FRQWHQW�SURPRWLQJ�WKH�VSRQVRU��EDQG��RU�WHDP�

WHY��)DQV�ZDQW�UHFRJQLWLRQ��DFFHVV��DQG�FDPDUDGHULH�DQG�KDYH�DQ�LQKHUHQW�GHVLUH�VKDUH�WKHLU���H[SHULHQFHV�YLD�VRFLDO�PHGLD�

THE OPPORTUNITY��3URPRWH�\RXU�EUDQG�VRFLDOO\��OHYHUDJH�WKH�UHDFK�RI�DWWHQGHHV¶�VRFLDO�QHWZRUNV��DQG���WUDQVIRUP�WKH�LQ�YHQXH�RQO\�H[SHULHQFH�LQWR�DQ�RQJRLQJ��SRVW�HYHQW�FDPSDLJQ�

EXECUTIVE SUMMARYVALUE PROPOSITION

Page 3: Crowdzilla Gigapixel Photo-tagging Campaigns

FRQ¿GHQWLDO�� � � � � ������������������������KWWS���ZZZ�FURZG]LOOD�QHW� � � � � �������������������������FRQWDFW�>MRVK#FURZG]LOOD�QHW@� E N G A G E M E N T AT S C A L E

WHO WE ARETHE PLATFORM

INTRODUCTION TO CROWDZILLA��&52:'=,//$�FRPELQHV�JLJDSL[HO�LPDJLQJ�WHFKQRORJ\�ZLWK�FXVWRPL]HG�VRFLDO�PHGLD���VROXWLRQV�WR�HQJDJH�IDQV�EH\RQG�WKH�HYHQW�±�FDSWXULQJ�WKH�OLYH�H[SHULHQFH�ZLWK���VHYHQ�ELOOLRQ�SL[HOV��

��&52:'=,//$¶6�ZHE�LPDJLQJ�SODWIRUP�DOORZV�XVHUV�WR�]RRP�LQ��WDJ��DQG�H[SORUH�HYHU\���FRUQHU�RI�WKH�VWDGLXP�LQ�LQFUHGLEOH�FODULW\��

��7KH�XOWUD�KLJK�UHVROXWLRQ�LPDJH����SURYLGHV�����WLPHV�WKH�GHWDLO�RI����D�VWDQGDUG�VL[�PHJDSL[HO���FDPHUD�SKRWR��

��$WWHQGHHV�UH�OLYH��VKDUH��DQG���FRPPHPRUDWH�WKH�HYHQW���H[SHULHQFH�WKURXJK�PXOWL���IDFHWHG�LQWHUDFWLRQ����WUDQVIRUPLQJ�LW�LQWR�DQ�RQJRLQJ���SRVW�HYHQW�FDPSDLJQ�

Page 4: Crowdzilla Gigapixel Photo-tagging Campaigns

FRQ¿GHQWLDO�� � � � � ������������������������KWWS���ZZZ�FURZG]LOOD�QHW� � � � � �������������������������FRQWDFW�>MRVK#FURZG]LOOD�QHW@� E N G A G E M E N T AT S C A L E

WHO WE ARERELEVANT CAMPAIGN EXAMPLES

IN-VENUE ACTIVATIONS��/RV�$QJHOHV�/DNHUV��67$3/(6�&HQWHU��±���KWWS���JR�FURZG]LOOD�QHW�ODNHUV�

��.DW\�3HUU\�&RQFHUW�LQ�/RV�$QJHOHV��67$3/(6�&HQWHU��±���KWWS���JR�FURZG]LOOD�QHW�NDW\SHUU\�

��*HRUJH�0LFKDHO�&RQFHUW�LQ�,WDO\��$UHQD�'H�9HURQD�&ROLVHXP��±���KWWS���ZZZ�JHRUJHPLFKDHO�FRP�PHGLD�V\PSKRQL&DP�

��1HZ�<RUN�*LDQWV��0HWOLIH�6WDGLXP��±���KWWS���JR�FURZG]LOOD�QHW�Q\JLDQWV�

Page 5: Crowdzilla Gigapixel Photo-tagging Campaigns

FRQ¿GHQWLDO�� � � � � ������������������������KWWS���ZZZ�FURZG]LOOD�QHW� � � � � �������������������������FRQWDFW�>MRVK#FURZG]LOOD�QHW@� E N G A G E M E N T AT S C A L E

1.([SORUH�WKH�HQYLURQPHQW�DQG�WKH�LQWHUDFWLYH�HOHPHQWV�SODFHG�ZLWKLQ��

2. 7DJ�\RXUVHOI��D�FHOHEULW\��D�IULHQG��RU�D�SODFHG�REMHFW�

3.6KDUH�\RXU�WDJV�DQG�LQWHUDFWLRQV�ZLWK�\RXU�VRFLDO�JUDSK�

HOW IT WORKSFOR OUR USERS

Page 6: Crowdzilla Gigapixel Photo-tagging Campaigns

FRQ¿GHQWLDO�� � � � � ������������������������KWWS���ZZZ�FURZG]LOOD�QHW� � � � � �������������������������FRQWDFW�>MRVK#FURZG]LOOD�QHW@� E N G A G E M E N T AT S C A L E

1.Image Capture:&URZG]LOOD�SKRWRJUDSKHUV�FDSWXUH�WKH�HYHQW�LPDJH�XVLQJ�D�'6/5�FDPHUD�DQG�VWDQGDUG�VL]HG�WULSRG��

2. Post-Production:,PDJHV�DUH�VWLWFKHG��HGLWHG��DQG�XSORDGHG�ZLWKLQ����KRXUV��2QFH�¿QLVKHG��WKHFOLHQW�LV�SURYLGHG�ZLWK�D�OLQN�WR�SURPRWH�RQ�WKHLU�VRFLDO�FKDQQHOV�

3.Create Mini-Site & App:9LD�D�KRVWHG�PLFURVLWH��IDQV�WDJ�WKHPVHOYHV��ORFDWH�IULHQGV��DQG�VKDUH�SHUVRQDOL]HG�SKRWRV�XVLQJ�WKHLU�VRFLDO�PHGLDDFFRXQWV��

4.Promote:$WWHQGHHV�DUH�PDGH�DZDUH�RI�WKH�&52:'=,//$�DSS�IURP�VRFLDO�SRVWV�DQG�DGYHUWLVLQJ�E\�WKH�FOLHQW�DQG�SURPRWLRQ�LQ�YHQXH�DW�WKH�HYHQW�

HOW IT WORKSFOR OUR PARTNERS

Page 7: Crowdzilla Gigapixel Photo-tagging Campaigns

FRQ¿GHQWLDO�� � � � � ������������������������KWWS���ZZZ�FURZG]LOOD�QHW� � � � � �������������������������FRQWDFW�>MRVK#FURZG]LOOD�QHW@� E N G A G E M E N T AT S C A L E

��2Q�VLWH�SURGXFWLRQ�WHDP�WR�FDSWXUH�LPDJHV��

��$VVLVW�LQ�H[HFXWLQJ�RQOLQH�SURPRWLRQV�DQG�LQ�YHQXH�DFWLYDWLRQV��

��2Q�VLWH�SRVW�SURGXFWLRQ�WHDP�GHOLYHULQJ�DSS�ZLWKLQ����KRXUV�RI�HYHQW�

��,QWHJUDWLRQ�ZLWK�FOLHQWV¶�VRFLDO�DFFRXQWV�DQG�H[LVWLQJ�FDPSDLJQV��

��7KLUG�SDUW\�VSRQVRU�DQG�ULJKWV�KROGHU�LQWHJUDWLRQ�

��&XVWRP�L3KRQH�DQG�$QGURLG�DSSOLFDWLRQV�IRU�PXOWL�HYHQW�FDPSDLJQV��

��&XVWRP�GHVLJQHG�PLFURVLWH�

��'DWD�FDSWXUH�DQG�IXOO�DQDO\WLFV�

��&XVWRP�FRQWHVW�DFWLYDWLRQV�

��(PEHGGHG�YLGHR�DQG�DXGLR��

WHAT WE PROVIDE YOUSERVICES OFFERED

Page 8: Crowdzilla Gigapixel Photo-tagging Campaigns

FRQ¿GHQWLDO�� � � � � ������������������������KWWS���ZZZ�FURZG]LOOD�QHW� � � � � �������������������������FRQWDFW�>MRVK#FURZG]LOOD�QHW@� E N G A G E M E N T AT S C A L E

��3URPRWH�DZDUHQHVV�IRU�WKH�&OLHQW¶V�VSRQVRUVKLS�VRFLDOO\�E\�OHYHUDJLQJ�WKH�YLUDO�UHDFK�RI��DWWHQGHHV�VRFLDO�QHWZRUNV�WKXV�WUDQVIRUPLQJ�DQ�LQ�YHQXH�DFWLYDWLRQ�LQWR�DQ�RQJRLQJ���³SRVW�HYHQW´�FDPSDLJQ��

��%RRVW�EUDQG�DI¿QLW\�DQG�FRQVXPHU�JRRGZLOO�E\�UHZDUGLQJ�IDQV�ZLWK�D�WDQJLEOH�DQG�KLJKO\����SHUVRQDOL]HG�³SRVW�HYHQW´�IDQ�H[SHULHQFH�

��'UDPDWLFDOO\�DPSOLI\�WKH�UHDFK�RI�VSRQVRUVKLS�VSHQGV�E\�FRPPXQLFDWLQJ�ZLWKLQ�WKH�VRFLDO��QHWZRUNV�RI�WKH�IDQV��HIIHFWLYHO\�UHDFKLQJ�NH\�FRQVXPHUV�WKDW�ZHUH�QRW�DW�WKH�HYHQW�

��(QKDQFH�WKH�52,�RI�WKH�VSHQG�E\�VWUHQJWKHQLQJ�EUDQG�DOLJQPHQW�ZLWK�DWWHQGHHV¶���SDVVLRQ�SRLQWV��

��&RPSOLPHQW�H[LVWLQJ�35�LQLWLDWLYHV�DQG�SURPRWLRQV�ZLWK�DQ�LPPHUVLYH�YLVXDO���UHSUHVHQWDWLRQ�WKDW�WHOOV�WKH�VWRU\�RI�&OLHQWV¶�VSRQVRUVKLS�

WHAT WE PROVIDE YOUTHE BENEFITS

Page 9: Crowdzilla Gigapixel Photo-tagging Campaigns

FRQ¿GHQWLDO�� � � � � ������������������������KWWS���ZZZ�FURZG]LOOD�QHW� � � � � �������������������������FRQWDFW�>MRVK#FURZG]LOOD�QHW@� E N G A G E M E N T AT S C A L E

Staples Center - Los Angeles, CAEvent Attendance: ~18,500

��0RUH�WKDQ��������XQLTXH�DSS�YLVLWRUV�

��2YHU���������WRWDO�VRFLDO�LPSUHVVLRQV��

��*UHDWHU�WKDQ��������)DFHERRN�³/LNHV´���

�������HPDLOV�FDSWXUHG�IURP�FRQWHVW�

CASE STUDYNBA LAKERS VS HEAT

Page 10: Crowdzilla Gigapixel Photo-tagging Campaigns

FRQ¿GHQWLDO�� � � � � ������������������������KWWS���ZZZ�FURZG]LOOD�QHW� � � � � �������������������������FRQWDFW�>MRVK#FURZG]LOOD�QHW@� E N G A G E M E N T AT S C A L E

��*XLQQHVV�%RRN�RI�:RUOG�5HFRUGV¶�³0RVW�7DJJHG�3KRWR�RQ��)DFHERRN´�ZLWK�������WDJV�

��������QHZ�)DFHERRN�IDQV�DFTXLUHG�

�����������EUDQGHG�SURPRWLRQDO�PHVVDJLQJ�LPSUHVVLRQV�

���������XQLTXH�DSS�YLHZV�����[�WKH�QXPEHU�RI�HYHQW�DWWHQGHHV��

�������������LQ�VRFLDO�PHGLD�YDOXH�DFTXLUHG �

��$SSUR[LPDWHO\���PLQXWHV�RQ�DYHUDJH�VSHQW�RQ�WKH�VLWH�SHU�XVHU�

*Consumer Brand Facebook Fan Value: $137 per year

Rihanna Concert - Tel-Aviv, IsraelEvent Attendance: ~15,500

CASE STUDYORANGE MOBILE