Crossing the digital divide SES NYC - Dax Hamman , CRO Chango
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New York | March 19–23 Crossing the Digital Divide: The Leap from Search to Display Dax Hamman Chief Revenue Officer [email protected]
Transcript of Crossing the digital divide SES NYC - Dax Hamman , CRO Chango
New York | March 19–23
Crossing the Digital Divide:The Leap from Search to DisplayDax HammanChief Revenue [email protected]
New York | March 19–23, 2012 | #sesny
Siteplacemen
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Demotargeting
Behavioral
targeting
Search retargetin
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Site retargetin
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Str
engt
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inte
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@daxhamman / @chango
SearchRetargeting
SiteRetargeting
Behavioraltargeting
Demotargeting
Sitetargeting
Str
engt
h of
inte
nt
New York | March 19–23, 2012 | #sesny
SEM
Display
Order ID
Order ID
1. T
rack
2. M
easu
re SEM = $4,000Display = $5,000SEM and display = $1,000Overlap = $1k / $10k = 10%
@daxhamman / @chango