Chango Case Study

brand ident i t y | market ing collateral | packag ing des ign

As brand design experts we have ONE GOAL, to mAke you profitAble

What your customers think and feel about your company and their expectations of your product or service determines

if they will choose you. Their experiences should be so exceptional that they choose you over and over again…

Think of Chango as business craftsmen. Our expertise is creating profitable strategies, designing smart identity systems and customizing the tools you need to deliver meaningful customer experiences at ever y touch point.

www.changodesign.com

brAnd identity

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Beginning & Existing Brand Development | Brand Audits & Strategy Identity & Style Guidelines | Naming & Logos

Perception = Behavior = PerformanceWhile brands speak to the mind and heart, brand identity is tangible. It is the visual and verbal expression of the brand. When done right, the results can be remarkable.

At Chango, we have 18 years experience developing smart identities, global to start-up. We employ disciplined and strategic processes which ensure success.

Let us identify the drivers, develop the tactics, pinpoint visual and verbal elements that will create the right perception... and position you for profitability.


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Club Corp – A charity competition event

Saxon Publishing – Educational supplemental publishers for Houghton Mifflin Harcourt

Grand Bahamian – Resort concept for an international developer

logos: the entry point to A brAnd identity

Pescador – Fast casual restaurant chain

Milton Bradley – Concept marks used to test new brand positioning strategies

Young Presidents Organization – Editorial icon for an article about EuroDisney

East Shore – Upscale Houston residential community for people who enjoy nature

Welston's – Grilled seafood restaurant chain brand concept

White Owl – "Dutchies", a specialty cigar brand produced in the West Indies

Beauty Works – Image software for upscale beauty salons and day spas

Dell Computers – "Fast Access" software logofor a suite of facial recognition programs

Guru Recruits – Recruiting firm specializing in contract and direct hire placements

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S3 Partners – technology consultants and internet security specialists

Starr Contractors – general contractor and handy man service

Logos: the entry point to A brAnd identity

Surge Advisors – a start-up consulting firm focused on operational & pricing strategies

Inet – "Spider" logo for a line of wireless modems for laptops

Nokia – internal launch identity for a new line of cellular phones to be sold in the US

CosgoveDawes – M & A specialist who work with midsize companies during transitions

Michelson Construction – retail construction company founded by three brothers

Sante Fe Satellites – a company that installs home "dish" systems

Guaranty Couriers – a regional service that specializes in time sensitive documents

Arbortech – tree care specialists with a high tech approach

Allied Security – a home land security company based in the Lonestar State founded after 9/11

Dallas Childrens’ Advocacy Center – "Great Adventure Hunt" fund raising event

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Tios Tortas RestaurantNew Concept Brand Design ChallengeTo create an “experience” reminiscent of Mexico City culture and street-vendor attitudesolutionWe imagined ourselves in Mexico City on a Harley... sounds of a bustling international city... exotic and colorful images, delightful aromas of tasty barbacoa and chile marinated pollo draw us to a street vendor... the bread is warm and toasted... after the first bite we feel a little less “gringo”...

seRv iCe s PRov idedLogo Design, Menu Board Design, Billboards, External Signs, Interior Graphics, Advertising, Take-Out Menus, Condiment and Beverage Package Design

T A K E O U TMenu

T A K E O U TMenu

H O T S A U C E

Brand IdentIty Case study

mArketing CollAterAlMake it Easy for the Sales Force to SellWhether it is a CEO selling vision to the board, an entrepreneur pitching to venture capital firms, a Human Resource professional recruiting top talent or a non-profit seeking donations, everyone is selling.

At Chango, we create compelling documents that get you noticed by leaping into the audiences’ mind and engaging them. If your goal is to sell your product or service... tug at the heart strings or satisfy the shareholders... Chango can develop the materials that convey respect for your customer and make it easy to understand and value your offerings.

Sales & Product Literature | Newsletters | Product CatalogsMagazine Design | Annual Reports | Trade Show Materials

7www.changodesign.com

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Young Presidents’ organizationIncreasing awareness of past and future events ChallengeYPO offers its members access to numerous events on a global scale. The effort needed to communicate event schedules and travel information as well as information from past eventssolutionMagazine distributed to the world wide membership to increase awareness and participation in YPO events. Development of interactive CD-ROM that welcomed new members and provided information about the organization and how to access member benefits

seRv iCe s PRov idedPublication Design, Art Direction, Illustration, Interactive Design

Marketing Collateral Case study

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UT southwestern Medical Center Capital Campaign - “Innovations in Medicine”ChallengeState appropriations only provided core support. Private support was needed in the amount of 450 million for equipment and facilities to keep UT Southwestern at the forefront of biotechnology solutionDeveloped engaging materials focusing on the favored position of UT Southwestern, home of four active Nobel Laureates and the center’s unique strength to contribute crucial medical breakthroughs. The campaign resulted in a record setting fund raising effort of 750 million dollars

American Heart AssociationNational Brand Revitalization ChallengeAlign brand communications materials nationallysolutionDeveloped identity and style guidelines for both internal and external creative teams. Designed multiple mass market awareness campaigns and educational brochures which unified the visual and verbal brand identity of chapters across the nation

seRv iCe s PRov idedBrand Strategy, Identity and Style Guidelines, Event Graphics, Marketing Collateral, Annual Report


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viscernNational Brand Repositioning ChallengeViscern was the new parent company of two very different companies, RSI and Ketchum. Both fund raising consultants that share the mission of developing and building community support around causes. Ketchum clients were liberal organizations, while RSI clients were faith-based groups with very conservative viewssolutionDeveloped unified marketing materials that would communicate the core mission of building community involvement around causes to both secular and religious organizations

seRv iCe s PRov idedBrand Strategy and Identity and Style Guidelines, Logo Design, Internal Launch Video, Headquarters Sign, Trade Show Booth, Advertising, Web Sites, Sales Materials


pACkAging design

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A Package Is A Silent SalespersonThe way it looks on the shelf… the shapes, colors, texture... the best packages connect the brand and the consumer.

With fast-paced new product innovation, expanded consumer choice and dynamic changes in retail, packaging is critical in taking a brand to market.

At Chango, we consider everything... materials, structure, how it will get to them. When it is opened... what’s that like? Instructions, are they clear? What about your competitors?

We think about the consumers full experience with your brand.

Consumer Products | Retail Packaging Systems | Concept PrototypesGreen Initiatives | User Experience Design | Structural Design


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Packaging

El Paso Chile Co. – An innovative company known for its salsa, condiments and cookbooks. Desert Pepper Marinades were designed for the European market

W.R. Case & Sons Cutlery – Retail clamshell packaging sold in national retail hardware and cutlery store chains

Timpone Fine Foods – “Mom’s Pasta Sauce” is retail brand that has become a stand out in the crowded pasta sauce aisle

El Paso Chile Co. – Roasted Salsa designed as a privatelabel for William Sonoma

We work passionately to create options that are strategic, competitive, effective and cost conscious. Let us help you build customer loyalty in today’s competitive environment.

Chango is a powerful mix of experience, talent, heart and soul with more than just a little splash of eagerness that will work hard to get you noticed at every customer touch point.

greAt brAnds don't just hAppen

A b r A n d d e s i g n f i r m9919 El Patio Dr, Dallas, Texas 75218

O:214.660.9860 Fx :972.499.2399www.changodesign.com

C o n t A C t :

Dan Birlew, Principal Designer [email protected] 214.763.9067

Cynthia Herrera, Managing Partner [email protected] 214.766.5254

Chango Case Study

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