Cross Media Marketing
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Transcript of Cross Media Marketing
AN INTERACTIVE SOLUTIONCR SS MEDIA
The context
Reaching customers and prospects with the right message, through the right medium, at the right time has never been more crucial.
The Solution
CROSS MEDIA MARKETING
Branded
Design
Customer
Data
Campaign
logic
Channel mix
The Solution
CROSS MEDIA: One platform, endless opportunities.
Campaign
Management
Event Management
Online Survey
E-Newsletters
Customer Data
Mgmt.
Design & CustomizeProduce & DeliverInteractTrack & AnalyzeRefine & repeat
The Value Proposition
Cross Media, a technology solutionfor marketing excellence. 1. To create effective Customer Experiences
Customize images and texts to attract attention. Leverage data to tailor messages to each recipient. Foster loyal relationships with relevant, personal communications.
2. To expand your reach Reach customers where they live in the manner in which they choose. Create one-to-one campaigns that span print, e-mail, web and mobile.
3. To deliver measurable results Create campaigns with built-in response tracking tools. Adjust messaging, offers and media based on results. Provide reports that justify and drive marketing investments.
Why?
Why do you need Cross Media ?
Because each person is differentand each moment is special. Because life is full of emotions that you want to share with others.
Connecting the dots of user experience
1. ATTRACT Increase the number of « touches » by multiplying the channels. Increase the response rate with variable data and personalized URLs
2. INTERACT Integrate personalized microsite Increase your knowledge of the prospect through surveys
3. REACT Instant lead notification to your sales team Online dashboard showing real time campaign performance
Cross Media Marketing
Making communications special. Customize, personalize and synchronize them.
Cross Media Campaigns
How does it work ?
Send personalized Mail or Email
Personalized Survey Page with Info Filled In
3
Alert Email To Sales
4
Direct Sales Call
ResponseTracking
Dashboard
Responses Saved inDatabase
Catch the Customer and Get More Information
PrecisionTargeting
1
5
Campaign leads to a PURL a to a Response URL (RURL)www.domain.com/JohnSmith
2
Grab Attention
IntegratedMarketingDatabase
Cross-media Campaign in Action
Postcard or Email Campaign
Campaign Leads to Response URL (RURL)www.domain.com/JohnSmith
2
Alert Email To Sales
4
Direct Sales Call
ResponseTracking
Dashboard
PrecisionTargeting
1
5
Grab Attention
Personalized Survey Info to fill In
3
Reach the Customer and Get More Information
Responses saved in
Database
IntegratedMarketingDatabase
Cross-media Campaign in Action
Postcard or Email Campaign
Campaign Leads to Response URL (RURL)www.domain.com/JohnSmith
2
1
Grab Attention
Personalized Survey Page with Info Filled In
3
Catch the Customer and Get More Information
Responses Saved inDatabase
Alert Email To Sales
4
Direct Sales Call
ResponseTracking
Dashboard
PrecisionTargeting
5
IntegratedMarketingDatabase
Cross-media Campaign in Action
Send personalized Mail or Email
Personalized Survey Page with Info Filled In
3
Catch the Customer and Get More Information
Responses Saved inDatabase
Campaign Leads to a PURL or to a Response URL (RURL)www.domain.com/JohnSmith
2
1
Grab Attention
Alert Email To Sales
4
Direct Sales Call
ResponseTracking
Dashboard
PrecisionTargeting
5
IntegratedMarketingDatabase
Cross-media Campaign in Action
One-to-One Communications Continuum
Personlized Communications• Data variables
• Customized content
• Personalized images & graphs
Direct Mail
• Specific messages based on mailing list
Web-driven Personalized Print and Email
•Simple to complex content
• Integrated order to invoice workflow
•User editable interface
Cross channel integrated campaigns with tracking, analysis + refinement•Editable Content •Print, Email, RURL/PURL pages, mobile messaging
• Interactive Surveys
•Variable content from existing web platforms
•Real-time tracking and analysis
Relevance, Interactivity, Response
Questions ?
We specialize in solutions
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