Crisis PlanningCrisis PlanningChris FaulknerChris Faulkner

Defining Crisis

• a. A crucial or decisive point or situation; a turning point.

• b. An unstable condition, as in political, social, or economic affairs, involving an impending abrupt or decisive change.

3 Rs of Crisis Communication

• Research• Response• Recovery

Types of Crisis

• Environmental• Technological• Violence• Criminal Misconduct• Managerial• Accidental

Benefits of Planning

• Reduce Stress• Demonstrates Confidence• Flow of Information• Involves Stakeholders• Business Continuity

RESEARCH

• Relationship Building• Emergency Personnel• Notification Procedures• Communication Procedures• Practice

Building Relationshipswith Stakeholders

Emergency Personnel Team• Spokesperson (1-2)• Phone team• Researcher and writer• Business continuity• Decision maker• Legal council, if applicable

Notification Procedures1. Emergency Personnel Team2. Board of Directors3. Employees4. Members5. Other Stakeholders

Communication Procedures

1. Platform2. Priority3. Policy

Spokespersons• Interest and Empathy• Honesty and Authenticity• Responsive and Proactive• Open to Criticism

Bridging• Don’t Know: I don’t know, but I can tell you…• Time: That may have been the case in the past. Now

we are…• Importance: That once was important. What is most

important now is…• Completing: I think you would have a more

complete picture if you considered…• Yes and No: No, let me explain. Yes, and

furthermore…

RESPONSE

• Emergency Notification• Gathering Information• Releasing Information• Stages of Crisis

Notification

Gathering Information

Information and the Media

4 Stages of a Crisis

RECOVERY

• Follow up• Proactive storytelling• Solidify relationships• Adjust plan

SITUATIONSSITUATIONS

Stay connected with me on…Linkedin.com

Facebook.comTwitter.com/chrisfaulkner

GOPgrunt.comchris@faulknerstrategies.com

Steal this presentation @http://www.slideshare.net/chrisfaulkner/slideshows