Digital face social media crisis planning

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DIGITALFACE.CO.UK FEB 2011 DIGITAL FACE STRATEGY PLANNING & TRAINING

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Transcript of Digital face social media crisis planning

Page 1: Digital face social media crisis planning

DIGITALFACE.CO.UK FEB 2011

DIGITAL FACESTRATEGY PLANNING & TRAINING

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DIGITALFACE.CO.UK FEB 2011

INTRODUCTION COLIN GILCHRIST

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DIGITALFACE.CO.UK FEB 2011

CASE STUDYNATIONAL NEWSLOCAL NEWSPAPERSLOCAL RADIOBLOGS / WEBSITESCOMMUNITY GROUPS

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DIGITALFACE.CO.UK FEB 2011

CRISIS

AVOID IT!

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TRAININGHABITATKENNETH COLE

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POLICY?COMPANYEMPLOYEECSR – SINCERE?

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INFLUENCEDEVELOP A LIST

ADVANCED BLOG KLOUT +

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INFLUENCESEO / SEMKEYWORDSNEGATIVE &POSITIVE

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MONITORALERTS WITHANALYSIS (MOOD)REACT FAST

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ASSUMPTIONSPRIVATE DM’s…DELETE OR NOT?CONSIDER EVERYONE

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RESPONSESDEVELOP FOREACH PLATFORM

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CRISIS SITEBLOGS ARE BEST

DON’T NEGLECTMAIN SITE

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POSITIVEADMIT CAREFULLYINVITE HAPPY

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DIALOGUEVERSUS MESSAGE

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CONSTANTON ALL CHANNELSPROMOTE

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CRISISPREPARERESPONDPROMOTE

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DIGITAL FACE

@COLINGILCHRIST