Crexendo Online Marketing Competition
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Transcript of Crexendo Online Marketing Competition
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Crexendo Online Marketing Competition
Basics of Web Marketing
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The Bad News First• eCommerce Conversion Rates – 2%• Lead Gen Conversion Rates – 3 to 5%• 98% of sites– Less than 10 visits / day• 4% of eBay sellers – 80% of eBay sales• 75% of eBay auctions - fail
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Conversion Best Practices
2 %
10 %
Visitors Action-Takers
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg
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3 Quick Tips for Better Conversion• 5 Second Rule – on every page
– Who– What– Why
• Clear Calls to Action
• Messaging – longer but skimmable
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Keyword Research
https://adwords.google.com/select/KeywordToolExternal
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Competitive Reconnaissance• Google Toolbar – PageRank™
• Alexa Toolbar – Traffic Rank
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PageRank™ The Big Picture
PR 0PR 1+
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Anchor Text
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Which Search Engines Matter?• Google – 75% Market Share
• Yahoo – 13%
• Bing – 10%
• Ask – 2%
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What Matters to Search Engines?
- Inbound Links (PR – 3)
- Anchor Text Links
Off Page Ranking Factors On Page Ranking Factors
- URL
- Title
- Description
- Keyword Tag
- Copy On The Page
- Headlines
- Opening Paragraph
- Main Body
- Concluding Paragraph
- Image Alt Tags
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“Knowing and not doing… is the same as not knowing.” – Socrates
“A website with no traffic… is the same as no website at all.” - Parker
“Building a website and crossing your fingers… is not a strategy.” - Parker