Creativity Investigation- The use of imagination or original ideas especially in

the production of artist work.

What ‘creative’ features are used in horror film trailers?

It is typical of horror films (and effectively, their trailers) to feature stories that depict, address or explore people’s nightmares, hidden fears, phobias and psychotic and neurotic tendencies.

The trailer should evoke emotions such as fright, terror, panic or shock through scenes of morbidity; murder, disease outbreak, or supernatural events.

Special effects are used to create horrifying graphic scenes that give a preview of what the film entails.

A jumpy, rough cut montage gives a sense of fear to the trailer, as though the killer is getting closer, until at the end they appear – the height of the trailer is seeing an attack.

Voice over’s of deep, yet soft voices are used to create a sense of danger, and heighten the tension within the trailer to make the audience feel fear.