Creativity and Money: Creative Mornings - Geneva
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A short presentation on the links between creativity and money at Creative Mornings - Geneva. Video copy at: https://vimeo.com/61559298
Transcript of Creativity and Money: Creative Mornings - Geneva
Most people are creative....it’s just that many don’t have the courage to go to the place their
creativity may lead them.
Monday, 25 February 13
dare to dive deepMonday, 25 February 13
you don’t need money to be creative.many creative people didn't “become creative” to make money - this often leads to surprising results….
Monday, 25 February 13
indeed, being penniless has a certain intellectual chic in some circles....
you don’t need money to be creative.many creative people didn't “become creative” to make money - this often leads to surprising results….
Monday, 25 February 13
“When you make music or write or create, it’s really your job to have mind-blowing, irresponsible,
condom-less sex with whatever idea it is you’re writing about at the time”
Monday, 25 February 13
“When you make music or write or create, it’s really your job to have mind-blowing, irresponsible,
condom-less sex with whatever idea it is you’re writing about at the time”
$90 million in revenues in 201130 million Little Monsters
Drop Out, NYU
Monday, 25 February 13
Scary.....no?
Monday, 25 February 13
Monday, 25 February 13
Monday, 25 February 13
being purely creative is sometimes a great way to lose money; in business terms, at the end of the day it’s about the customer... - and creativity costs!!!
Monday, 25 February 13
The most expensive album ever:Geffen spent $13,000,000
Platinum or Gold in all major marketsbut only 3 million units sold !
Monday, 25 February 13
The budget for Thriller, produced by Quincy Jones (the best selling album ever) was
$750,000
65 Million units sold (and still selling) !
Monday, 25 February 13
Monday, 25 February 13
while we may love creativity, the market applauds value and utility……..
Creativity and Innovation are NOT the same thing......
Monday, 25 February 13
if you look at companies which have been creative for decades, not just one shot wonders, most have some type of creative process in place which links creativity to innovation…..even IDEO (the deep dive).
Monday, 25 February 13
Remember that most companies sell dreams....
Monday, 25 February 13
and there is more money than there are good ideas
Monday, 25 February 13
Three Magic Money Words:
WHO
WHAT
HOW
Monday, 25 February 13
Marry creativity, desire and money
Monday, 25 February 13
- Have fun !
- Dance your own dance !
- Remember Yoda........DON’T TRY........ DO !! - getting easier thanks to Kickstarter et. al
- Show me the money, honey !
- Be your own best friend !
Monday, 25 February 13
IF YOU’RE SO SMART, HOW COME YOU AIN’T RICH?
Reverend Ike, Harlem ca. 1955
Monday, 25 February 13
