Creative Mornings - Money Making Art
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Transcript of Creative Mornings - Money Making Art
Max Kaizen
“Money”
@CapeTown_CM #cptcm
Hunter of Genius @maxkaizen
Money, Creatively
for X
is there an actual problem?
Who benefits if you develop this fix?What are you solving? Is it WORTH fixing?
VOLUNTEERS?
Go ProRead: Steven Pressfield - Turning Pro
can you find the MILLION bucks
in the room?
thanks Tina Seelig
“Ideas are a dime a dozen. People who can make them happen,
priceless”* * Mary Kay Ash, lightly remixed
can you afford to be an artist?will you pay the price?
Earn it
be convinced if you don’t look like you really care,
why should we?
Buy it yourselfto be convincing
3
Demo4
your idea in action
Craft/sketch/weld/draw a prototype. Simulate the interaction.
Make it as tangible as possible.
show!
make a mock-up
Even if it isn’t fully
functional, or beautiful yet.
I need _____________ before I ____________
skills
love
mArket
$$. and where theangels rejoice
Produce! Bias to Action.
to be anti-fragile. TINKER.20%invest
Ideas and ideals are not enough
learn to thrive in chaos
Perfectionism kills cash
Be Visible & make it Easy for People to Buy from you
Remixyou’re an original
choose wiselyfonts are (mostly) free
design and trust are entangled
Teach me tell me something surprising
that I didn’t know
Scientific
track. test. tweak
Don’t guess. Price test.
Slay superstition. Method
Willingness to pay + high desirability/utility + right customers
InteractCan you draw your audience in,
by asking a question/ getting themto do something with you?
Most pitches are rapid-fire monologues.
Price is a signal[what do Haitian bus drivers and wine brands know]
Sculpt how and who you serve. GOOD TASTE counts.
Measure! but BEWARE THE SUNK COST WARP.
HELP THEM WIN = you win.
Cash FlowLet your customers be your funders
Freemiumvalue = price
CwF + R2B = $
Thanks Mike Masnick
Moneyflows through people
don’t go it alone.
not (magical) trees
good for introverts!
I love what you’re doing ...here’s my credit card.
TradeSeriously. Don’t go it alone.
Find others whose offerings couldstrengthen your soft spots.
Do-It-Together.
alone
genius
not zero sum
19th century romance
stop googling “how to make money online”.
The Web is evolving us
learn to earn EXPENSIVE ATTENTION
Rock theRemix
IMPACT = REUSE
free!
statistically improbablethat someone will
STEAL your IDEA
skills
love
mArket
$$. And where theangels rejoice
4minutesto pitch your product/service/project.
Gasp! tough, but yes, you can.
The following 15.5 suggestionsshould help you do it in style >>
Not what you can do. What you alone can do.
Stand Up
Don’t wait. Create. IMPLEMENT YOUR IDEAS sooner
will you find the MILLION bucks
in this room?
the price of peace? courage
maxkaizen.comthe call to edventure
make it count
Shared and Licensed under Creative Commons on Flickr by these rather excellent photographers:
Image Credits
Tarotastic http://www.flickr.com/photos/tjt195/ Slide: 4minutesRnout http://www.flickr.com/photos/rnout/ Slide: Solve for XWhiteAfrican http://www.flickr.com/photos/whiteafrican/ Slide: DemoDaveyBot http://www.flickr.com/photos/davemorris/ Slide: RealWorldGoefTheRef http://www.flickr.com/photos/geoftheref/ Slide: DesignIgorSchwarzman http://www.flickr.com/photos/igorschwarzmann/ Slide: TeamSeanMcgrath http://www.flickr.com/photos/mcgraths/ Slide: Be BoldSmath http://www.flickr.com/photos/smath Slide: Augmented CourageTarotastic http://www.flickr.com/photos/tjt195/ Slide: Judge not
thank youThe presentation is licensed under Creative Commons BY SA to Max Kaizen
Thank you Cape Town Partners | www.friendsofdesign.net