Creativity and Innovation in the Digital Creative Economy.
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IT and Communication Summit Creativity and Innovation in the Digital Creative Economy
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Transcript of Creativity and Innovation in the Digital Creative Economy.
IT and Communication Summit
Creativity and Innovation in the Digital Creative Economy
Who are in charge?
Most media are being controlled by a few and consumed by the masses.
The internet is different most Innovation, Content and Creativity originates from the grass roots
As large corporations we need to have an ear close to the ground to identify the trends and see how we can take advantage
The trends are shifting fastTwo of the 5 largest websites were little known 3 years
ago:
The trends are shifting fastThe Internet has the ability to change the way business is done:
The trends are shifting fast The consumers are increasingly using applications that requires
high bandwidth:
What are the implications for Tanzania?
Mobile handsets will be the predominant way to access Email and Internet
One of the main drivers will be social networks
Conventional telephony will be under pressure from VoIP
Demand for bandwidth will increase 10 fold over the next 5 years.
The changing landscape creates new opportunities
Integration between mobiles/VoIPViral Marketing
A cheap and very effective way to create awareness
Social Networks as a communication channelAre you company on Facebook?
