Creative thinking: people power – social media and CSR at the 2013 MIPAA PR masterclass
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Transcript of Creative thinking: people power – social media and CSR at the 2013 MIPAA PR masterclass
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Creative thinking: people power – social media and CSR
@HelReynolds2013 MIPAA PR Masterclass – Driving for Good
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Hello, I’m @HelReynolds
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It’s not just marketing
• Influencing in tough times
• Storytelling • Humanising • Learning• Understanding
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Creative thinking
• The people have the power to define who we are
• The ‘C’ word is now ‘corporate’
• They know more than we do
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What we’ve learned about people power
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The people want to love us
Good newsworks onsocial media
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The people have the power to define who we are
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We have to speak like we speak
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Humanising - taking the C out of CSR
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Organisations need to be brave to win over the people
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Often the people are better than us
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Influence not stats
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You can’t ignore the people
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We need to do storytelling in the right room
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I got cookies
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Don’t throw content around
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The best content comes from the people
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To sum up• Social media has given people
power to shape us and define what we are and what we do
• Leave the corporate robot in the boardroom
• Creativity isn’t just about coming up with cool campaigns - it’s thinking differently about what we’re here to do
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Photo credits4. http://en.wikipedia.org/wiki/File:StateLibQld_1_102016_Interior_of_Brisbane_Technical_College_Signwriting_class,_ca._1900.jpg5. http://www.flickr.com/photos/ginatee/5199576/6. http://awetumjoygasm.deviantart.com/art/Keyboard-LOVE-926293647. http://commons.wikimedia.org/wiki/File:British_soldiers_chatting_to_German_girls,_16_July_1945._BU8902.jpg11. http://www.flickr.com/photos/brunkfordbraun/330793963/13. http://commons.wikimedia.org/wiki/File:Fotothek_df_roe-neg_0006637_007_Portrait_eines_M%C3%A4dchens,_welches_sich_die_Ohren_.jpg14. http://commons.wikimedia.org/wiki/File:SAS_DC-4_cabin_with_soldier_reading.jpg16. http://en.wikipedia.org/wiki/Hammer_throw17.http://fr.wikipedia.org/wiki/Cliff_Edwards