Creative Services - kodak.com€¦ · Promoted with successful email . campaign and highlighted on...
Transcript of Creative Services - kodak.com€¦ · Promoted with successful email . campaign and highlighted on...
Creative Services
Mimeo Report – Case StudyA COLLABORATIVE REPORT ON PRINT FROM MIMEO AND KODAK
01THE CLIENT: MIMEO
Mimeo is a leader in online managed content distribution and printing.
Their global footprint and cloud based platform provide customers a simple way to create, manage, and distribute content critical for business. Mimeo has delivered on this mission for more than 50,000 organizations, small businesses, and Global 2000 companies in over 140 countries.
Mimeo is a $112m+ company with over 5,000 corporate customers
One of Kodak Print Systems Division’s largest customers of NexPress printers and technologies
In 11+ years they’ve printed over one billion pages on KODAK NexPress machines
Mimeo produces an annual industry report taking the pulse on print
That's where we came in.
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02THE CHALLENGE MIMEO'S NEEDS
Co-author an insightful, data-driven industry report
Highlight the value of blending digital and print media
Develop an engaging visual style that enhances the report
Create work that effortlessly flows to digital reproduction and promotion
Strong, bold, and engaging visuals that highlight Mimeo's NexPress printing capabilities
Unique illustration approach to stand apart from other print publications
Compelling print samples to enage and inspire customers
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03THE APPROACH
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To identify an illustration style, we developed a series of mood boards exploring several options
Copy from the report and initial sketches were flowed onto spreads for review and approval
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Typography was explored to find a readable, engaging approach to type hierarchy.
ART DIRECTION: TYPOGRAPHY
Eveleth Clean Regular used for headings, subheadings, and pull quotes.
Bell MT Regular used for body copy.
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Colors were selected to highlight the production capabilities of the NexPress printing technologies
Colors repeated throughout the report to create a cohesive feel across spreads
ART DIRECTION: COLOR PALETTE
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ART DIRECTION: ILLUSTRATION
The final illustration style combined expressive, varied strokes with splashes of color
Thoughtful, engaging illustrations brought the report to life
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04THE RESULTS: MIMEO
The report is an effective print sample for Mimeo global sales team of 70+, targeting L&D professionals and procurement departments
Free printed copies offered to those visiting Mimeo’s landing page
Promoted with successful email campaign and highlighted on blog
The final publication, Print's Evolving Role in the Modern Enterprise, runs 42 pages, and contains a combination of illustrative and typographic spreads.
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Animated gifs for use in social media, garnering higher-than-normal retweets and likes for @kodakprint
Highlighted on Kodak.com home page and graphics.kodak.com landing page
Used in the PSD Newsletter, delivering the 2nd highest click through rate of all content pieces to date in the monthly publication
THE RESULTS: KODAK
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"The Kodak CMO Design team was incredible to work with. We always looked forward to our calls; they were efficient, effective, and we always left with great collaboration/ creative brainstorms. We hope to have the opportunity to partner again soon!"
Robert ByrneMimeo Content Marketing Manager
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"The CMO team really dug into the project and went way beyond simple design and layout. They created a cohesive, illustrative approach that really has a life of its own. We were very happy with the results. But more importantly so were our counterparts at Mimeo, which is great because it only serves to strengthen a very important relationship for Kodak.”
Kelly Mandarano - KodakDirector, Worldwide Marketing & VP PSD
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Thank you.
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