Creative Industry on Mobile Technologies
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DOING BUSINESS IN RIO GRANDE DO SUL
CREATIVE INDUSTRY – MOBILE TECHNOLOGIES AND
THE METROPOLITAN CREATIVE ENVIRONMENT
May, 8th, 2012
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CLEBER CRISTIANO PRODANOVSecretary for Science, Innovation, and Technological Development
LUCIANO ANDREATTA DA COSTACTO of the Secretary for
Science, Innovation, and Technological Development
MARSAL BRANCOCoordinator of the undergraduate Gaming Development
course at Feevale University
ANDRÉ FAGUNDES PASECoordinator of the post-graduate Gaming Development
course at PUCRS University
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MOBILE BRAZIL
• 250.826.371 active mobile phones (estimated for march´12)
• 5,8% are smartphones, increased 165% in 2011
Sources: Nielsen and Teleco reports, with official data
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THE CREATIVE INDUSTRYIS A STRATEGIC SECTORIN RIO GRANDE DO SUL
INDUSTRIAL POLICY
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Priority
¡Offshore industry
Preferen*al
¡Recycling and depollu5on ¡Wind energy
Special
¡Biofuels (Ethanol and Biodiesel)¡Semiconductors¡Agvantage health and medica5on¡Crea5ve Industry
ECONOMY FOR RSPriority
Preferen*al
¡Machinery and Agricultural Implements¡Wood, Forniture and cellulose
Special
¡ Petroleum and gas equipaments¡Petrochemicals, Rubber products and Plas5c materials¡SoHware¡Eletronics, Automa5on and Telecommunica5ons¡Leather and Shoes
¡ Automo5vo e implementos Rodoviários
¡Agribusiness
TRADITIONAL ECONOMY FOR RS
•Livestock: caOle , pig and birds
• Vi5viniculture• Milk and products
•Crops: Soybean, Rice and Corn
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CREATIVE INDUSTRY REPRESENTS 5.6% OF BRAZILIAN CREATIVE
INDUSTRY
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INCOMES IN CREATIVE INDUSTRY ARE HIGHER
THAN AVERAGE IN TRADITIONAL ECONOMY
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INDUSTRIAL POLICYACTION PLAN
• Boost creative clusters competitiviness:AudiovisualFurnitureFashion
• Increase State incentives and investments for Creative Start-ups
• Promote international trade for Rio Grande do Sul based companies
JewleryMobileGames
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SCIENCE, INNOVATION AND TECHNOLOGICAL DEPARTMENT OF RIO GRANDE DO SUL - SCIT
Scientific and Technological Parks´s State Programs
Innovation networks
Pró-innovation Program
Specialized Companies
Innovation and competitiveness
Innovate to undertake
Petro Network
Innovation
New business
High added value
Applied research
Scientific and Technological
Parks
Local Productive Clusters (APL´s)
Scientific & Technologic knowledge
Development
Regional Development
Councils (COREDEs)
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1. Alto Jacuí 2. Campanha 3. Central 4. Campos de Cima da Serra 5. Centro Sul 6. Fronteira Oeste 7. Fronteira Noroeste 8. Litoral Norte 9. Médio Alto Uruguai10. Missões11. Nordeste12. Noroeste Colonial13. Norte14. Paranhana 15. Produção16. Serra17. Sul Pesqueiro; Sul Alimentos e Sul Industrial18. Vale do Taquari19. Vale do Rio Pardo20. Vale do Rio dos Sinos21. Vale do Caí22. . Vale do Jaguari23. Alto da Serra do Botucaraí
Environment and Biotechnology; Energy and Oil; Renewable Energy
Design; Shoes and Leather ; Furniture;Turism
Agrobusiness; Biology , Agronomic and Livestock; Biotechnology; Food; Fishing
I n f o r m a t i o n T e c h n o l o g y a n d C o m m u n i c a t i o n ; M i c r o e l e t r o n i c s ; Informatics; Industrial automation
Metal mechanic
I n d u s t r i a l Q u a l i t y ; I n d u s t r i a l Development; Modernization; Industrial Transformation
STATE PROGRAMS
INNOVATION NETWORKS promotes integrationamong Government, Universities and COREDES
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PGTEC (Scientific and Technological Parks´s State Program):promotes the consolidation of Parks and stimulates innovative business
Fig. Location of Scientific and Technologycal parks
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VALETEC
• 18 companies
• 260 jobs
• R$ 150 million in sales per year
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HAMBURGTEC
• 8 empresas, direct related to Creative Economy
• 25 jobs
• R$ 2,5 million in sales per year
• Both parks are part of Feevale university
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TECNOSINOS
• 11 companies inside
• All connected to creative economy
• Part of Unisinos university
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HIGHLIGHTS IN EDUCATION FOR THE CREATIVE INDUSTRIES
• Rio Grande do Sul has over 40 undergraduate courses for the Creative Industries
• Over 2.000 studentes applies in related courses yearly
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CREATIVE AXIS
• Strong concentration of companies, universities, techparks and institutions in the Metropolitan Area of Porto Alegre
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NATURAL STORYTELLERS, MORE THAN 80 YEARS
BROADCASTINGRADIO AND 50 TV
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VIVID CINEMA SCENE, WITH A TRADITIONAL FESTIVAL AND
A LOCAL SCENE THAT EXPORTS TALENTS
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2009
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2010
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2011
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2012-14
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A PIG´S DREAMS GAME, CREATED BY ONE DEV, GOT
MORE THAN 150.000 DOWNLOADS IN LESS THAN ONE YEAR FOR IOS DEVICES
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MOVIEGAMES STARTED LAST MARCH, MAKING AUDIENCE
PLAY A QUIZ WITH THE CINEMA SCREEN BEFORE
MOVIE STARTS
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TECNOPUC
• 88 organizations installed, generating more than 5.500 jobs
• Microsoft, Dell, HP, Thoughtworks, and Futura Networks inside
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• Audiovisual Tecnological Center for Rio Grande do Sul
• Partnership between State Government, Rio Grande do Sul´s Foundation for Cinema and PUCRS University
• Based on integration with university, private enterprises and government.
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AudiovisualCluster
CompleteInfrastructure
PermanentTraining
Laboratories
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• Located inside Tecnopuc III, an area of 33.000 square meters
• 5.000 square meters only for TECNA
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• 30 minutes away from Downtown Porto Alegre and 45 minutes away from Salgado Filho Airport
• Constant focus on sustentability
• Connected to PUCRS and UKTI partnership
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GAMING IN BRAZIL
• Active online population: 45 million
• 35 million active players
• US$180 million spent on mobile games, estimated for 2011
• 24 million play in mobile devices (69%)
Source: New Zoo report
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Game developers association
15 developersOrganize market
Business and governamental Interface
[email protected]+55 51 3586.8800 r. 8627
+55 51 9705.5439
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Digital content mobile-internet
Ludema Game Studio
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Digital content / mobile-internet
Aquiris Game Experience
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Digital content / mobile-internet
Cupcake Sweet Entertainment
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Digital content / mobile-internet
Decadium Studios
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Digital content / mobile-internet
Devanium Studio
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Digital content / mobile-internet
Napalm Studio
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MobileGames• PartnershipwithNokiaandMicroso3
• iOSandAndroidforthenextmonths
DesktopandTablets• Focusondigitaldistribu?onchannels
• Touchscreen‐friendlydesign
Prospec6ng• Publishingpartnerships
• Fundingofupcomingprojects
• Brazilianmarket(through“LeiRouanet”incen?ves)
StartupCompany• FoundersofSouthlogicStudios(1996)‐acquiredbyUbiso3(2009)
• PUCRSisakeypartner(Post‐Gradua?onCourse+TECNOPUC)
Digital content / mobile-internet
Rockhead Games
MobileGames• PartnershipwithNokiaandMicroso3
• iOSandAndroidforthenextmonths
DesktopandTablets• Focusondigitaldistribu?onchannels
• Touchscreen‐friendlydesign
Prospec6ng• Publishingpartnerships
• Fundingofupcomingprojects
• Brazilianmarket(through“LeiRouanet”incen?ves)
StartupCompany• FoundersofSouthlogicStudios(1996)‐acquiredbyUbiso3(2009)
• PUCRSisakeypartner(Post‐Gradua?onCourse+TECNOPUC)
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Digital content / mobile-internet
Audax Dreams Entertainment
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Fantasyworldbased
onbrazilianindian
ethnoecology
Tradi5onalCheckersGametakes
advantageofthenewtechnologies
EntertainmentNetwork
withsupportforin‐game
adver5singinnewmedias:
texture,3Dobjects,music
andsoundeffects.Allof
themaredelivered
dynamicallybysystem.
Gamesites:+20portalspublishingfreegamesforbraziliancasualgamers.
Visitwww.murastudio.comandseemoreaboutusandwhatwedo.
SomeofourProducts
Digital content / mobile-internet
Mura Games
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Digital content / mobile-internet
Braza Games
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Digital content / mobile-internet
Drecon Entretenimentos
Drecon Entretenimentos
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Digital content / mobile-internet
Monster Bed Game Studio
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Digital content / mobile-internet
Sword Tales Studio
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Software and Hardware Simulators
Creative cities
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THANK YOU
Cleber Cristiano ProdanovLuciano Andreatta da Costa
André Fagundes [email protected]
Marsal [email protected]