Mobile TechnologiesOIT BriefingApril 23, 2010

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• More people will access the Internet on mobile devices than on desktops by 2014. (Morgan Stanley 2010)

• Smartphones will exceed feature phones as the most used cell phone during the 3rd quarter of 2011. (Nielsen 2010)

• Smartphones will be the most common primary Internet access device by 2015 (exceed PCs 2012). (Gartner 2010)

• Mobile internet devices to total at least 10 billion units by 2020. (Morgan Stanley 2009)

• Text messaging to grow by over 200% from 2009 through 2012. (J.P. Morgan 2010)

Trends

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• 50% of teens send 50 or more text messages a day and 33% send more than 100 texts a day. (Pew Research Center 2010)

• 88% of teen cell phone users are text-messagers that is a sharp rise from the 51% of teens who were texters in 2006. (Pew Research Center 2010)

• Google engineers now work on mobile first, then have their products ported back to the desktop. (Mobile World Congress 2010)

• In 2009 U.S. data traffic exceeded voice traffic on mobile phones. (Chetan Sharma 2010)

Trends

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Mobile Internet Users Surge Ahead in 2014

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Smartphones Exceed Feature Phones in 2011

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Mobile Internet Devices Top 10 Billion in 2020

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Mobile Strategy

SMSM-site Devices

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Mobile Site

• One site only: m.nd.edu• Officially released in January• Basics finished for site• FY 2010/11: Enhance M-site

to be more student friendly• FY 2010/11: Better market

M-site to students• Future: Develop M-site as

portal to other mobile sites

M-site

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Mobile Site Stats

M-site

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SMS

• FY 2010/11: Extend M-site into an elemental form that can be easily used by texters

• FY 2010/11: Enable 80% of M-site for text access

• Future: Allow opt-in for status updates and messages from M-site portal based on user’s selections

SMS

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Devices

• FY 2010/11: Develop ND-specific apps for key devices such as iPhone, Blackberry, and Android

• FY 2010/11: Build API-like enterprise services that mobile apps can utilize

• FY 2010/11: Pilot some of these API-like services for the M-site SMS extension

Devices

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Enterprise Mobile Services Options

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• Trends all forecast “mobile first” emphasis.• So far, we have tipped our toe in the water to

see how mobile is, but we really need to dive in and get totally wet.

• In FY 2010/11 we propose these priorities:

Summary

1. Enhance M-site to be more student friendly2. Extend M-site with SMS capabilities3. Better market M-site and SMS M-site to students4. Develop ND-specific apps for key devices5. Build and pilot API-like services for enterprise systems

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FY 2010/11 Impact of Mobile Priorities

1. Enhance M-site to be more student friendly No impact - part of normal ES & AT MOB2. Extend M-site with SMS capabilities Dedicated vanity short code option: $26,500 + .25 FTE3. Better market M-site and SMS M-site to students Partner with Student Government/OIT/OPAC: $3,0004. Develop ND-specific apps for key devices No impact - part of normal AT MOB/summer students5. Build and pilot API-like services for enterprise systems No impact - utilize summer student and normal ES MOB

Impact = $29,500 + .25 FTE

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1. PewInternet.org, “Teens and Mobile Phones,” Pew Internet Research Center, April 20, 2010 (http://www.pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx)

2. MorganStanley.com, “The Mobile Internet Report,” Morgan Stanley, December 15, 2009 (http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html)

3. “Nothing But Net”, J.P. Morgan 2010 Internet Investment Guide, 2010 (http://www.gazhoo.com/doc/201002191343085890/Nothing+But+Net+-+JP+Morgan+2010+Internet+Investment+Guide)

4. “The Nielsen Group, “Under Aged Texting Usage and Actual Cost,” January 27, 2010 (http://blog.nielsen.com/nielsenwire/online_mobile/under-aged-texting-usage-and-actual-cost)

5. “Mobile Industry Update: Barcelona 2010,” Keynote Benchmark, January 2010 (http://www.keynote.com/benchmark/mobile_wireless/article_industry_focus_mobile_world_congress.shtml)

6. “Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond,” Summary Report, Gartner, Inc., January 13, 2010 (http://www.gartner.com/it/page.jsp?id=1278413)

7. “Mobile Data Traffic Surpasses Voice,” Ericsson Press Release, March 25, 2010 (http://www.ericsson.com/thecompany/press/releases/2010/03/1396928)

8. “U.S. Wireless Data Market Update – Q4 2009 and 2009,” by Chetan Sharma, February 2, 2010 (http://chetansharma.com/globalmarketupdate2009.htm)

9. ImproveND Student Survey, University of Notre Dame, Institutional Research, January 2010

References

Questions?