Creative Europe Audience development and special actions 2014-2020 Karel Bartak European Commission.
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Creative Europe Audience development and special actions 2014-2020 Karel Bartak European Commission
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Transcript of Creative Europe Audience development and special actions 2014-2020 Karel Bartak European Commission.
Creative Europe
Audience development and
special actions
2014-2020
Karel BartakEuropean Commission
REALITY: Decreasing cultural participation
REALITY: Decreasing cultural participation: WHY?
WHAT?
Strategic, interactif process
Objective: bring people closer to arts and culture
Individuals/ Communities
Dialogue Cultural organisations
Audiences (current, potential,…)
2014-2020
HOW?
Increase
Deepen
Diversify
Listen UnderstandTrust
2014-2020
2014-2020WHY?-> cultural-> economic-> social BENEFITS
EFFECTIVE AD
• Strategic
• Organisation wide
• Evidence based
• About relationships
• Sustainable
2014-2020
Key words
Strategy & toolsExperienceRelationshipsPartnershipsExperimentationNew skillsChangeAdapt
2014-2020
EU Prize for cultural heritage/ Europa Nostra awards
2014-2020
EU Prize for contemporary architecture/ Mies van der Rohe awards
2014-2020
EU Prize for literature
2014-2020
2014-2020
EUROPEAN CAPITAL OF CULTURE
INFORMATION SOURCES
Conference "European Audiences: 2020 and beyond" http://ec.europa.eu/culture/events/ad-oct2012_en.htm
Subscribe to our newsletter: [email protected]
2014-2020
