Creating a blogging culture in 90 days.g gg g y

Presenter – Aden DauchessPresenter Aden Dauchess

Director of Digital Media Womble Carlyle

B d i R l i h NC Based in Raleigh, NC In role since 2003 Initiated blogging program

at firm – 2006 Responsible for all digital

properties (web sites, @Ad D222 blogs, video, email

marketing, social media, SEO/SEM)

@AdenD222adauchess@wcsr.com919-316-4268www.wcsr.com

Womble Carlyle Sandridge & Rice PLLCWomble Carlyle Sandridge & Rice PLLC

12 offices in 6 states and DC 550 attorneys 15 institutional practicesp >70 industry teams Home office – Winston Salem, NCHome office Winston Salem, NC Mascot: Winston 18-person Client Development Department 18 person Client Development Department Client Development led by Press Millen

(2003 Marketer of the Year) and Steve Bell (2003 Marketer of the Year) and Steve Bell (one of first legal sales directors)

Blogging at Womble CarlyleBlogging at Womble Carlyle

18 blogs 2 more coming in ‘11 47 blogging attorneysgg g y Each blogger completed Blogging 101 14 confirmed high-dollar engagements14 confirmed high dollar engagements Bloggers interviewed by NPR, LA Times, NY

Times, WSJ, Bloomberg and local media, , g Both Millen and Bell have own blogs

Find Womble Carlyle blogs Find Womble Carlyle blogs on WCSR.com

Presenter – James B KinselPresenter James B. Kinsel

Co founder of Protorae Law PLLC Co-founder of Protorae Law, PLLC Commercial Litigator Co-author of Unfair Business Practices blog http://unfairbusinesspractices.blogspot.com/ Coordinates blogging at Protorae Law

jki l@ ljkinsel@protoraelaw.com703-749-6023www.protoraelaw.com

Protorae Law PLLCProtorae Law, PLLC

Business Law Firm Based in Tysons Corner, Virginia Seven attorneysy Five blogs

Unfair Business Practices Employment Chalk Law Sports Blog GovCon Notes Intellectual Property

Blogs Featured on Home Pagewww protoraelaw comwww.protoraelaw.com

Unfair Business Practices Bloghttp://unfairbusinesspractices.blogspot.com/

Protorae Law’s Blog Design

Does anybody know a contractslawyer?

Adrian Dayton & AssociatesAdrian Dayton & Associates

3 Global 100 firms 4 AmLaw 250 firms 2 Australian law firms 2 Australian law firms Dozens of law blogs Hundreds of attorneys LinkedIn & Blogs for Lawyers (West) g y ( )

co-authored by Amy Knapp

10. Will my blog bring in business?y g g

9. How do I make time for blogging?gg g

8. What if I start and then can’t keep it pup?

7. What is my incentive to blog?y g

6. I don’t know where to start.

5. Will I get in trouble with the firm?g

4. What if offend my clients?y

3. What do I talk about? What if I run out of ideas?

2. What if my posts don’t get y p gapproved?

1. How will people find my blog?p p y g

Questions?Questions?