Creating Your Own Ebook – 2 Part Series
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Presenter: Rachel Eichen, Novare Library Services Creating Your Own Ebook
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The eBook format gives everybody the opportunity to become their own publisher. With this two-part class, we will go from creation to final product – providing participants with the options libraries and local authors will have to publish their own work. The classes will focus on: The growing trends in publishing and the movement toward self-publishing Understanding formats and DRM issues Creating covers and cover art Frequent issues and the fixes How to use Kindle Publishing and Calibre to create yourebook Options authors and libraries have for distributing and selling their ebook. Between classes, participants will be asked to work on creating their ebook from personally created content and/or open source information. Instructor: Rachel Eichen Rachel Eichen is a certified presenter who has had over three years of teaching experience. She has taught computer classes to passengers on the Grand Princess cruise ship, which included such topics as Adobe Photoshop and Microsoft Office. She also taught classes while working within the software industry. She enjoys learning about new technology trends and loves sharing this information with others. Rachel holds a Master’s degree in Library & Information Science and a bachelor’s degree in Technical Writing.
Transcript of Creating Your Own Ebook – 2 Part Series
Presenter: Rachel Eichen, Novare Library Services
Creating Your Own
Ebook
Agenda
The classes will focus on:
Trends in Publishing
DRM and formats
Decisions about Publishing
Covers & Creation
Trends in Publishing
Trends
• EBOOKS!• Micropublishing• Rise of the Independent
Author• Enhanced Ebook Reading (especially
Children’s books)
• Mergers of the big
players
http://goo.gl/tKVrKT
DRM and FORMATS
DRM
Digital Rights Management
An automated electronic lock and key to prevent theft
The Basics on File Types
Kindle
AZW, PDF, MOBI
Nook
EPUB (Barnes & Noble, Sony, and mostly everyone else)
Decisions about publishing
Formatting
It is recommended you use a specialty program
If you use Word, save a basic version in RTF for the greatest flexibility.
Software for Writers
Sigil (Open Source)
Scrivener ($40)
Word Processing, then direct with Vendors
Adobe InDesign(esp. for photo books)
Others: http://literatureandlatte.com/links.php
5 Mistakes to Avoid when Writing
Improper Indents (don’t use tabs or spaces to create paragraph indents)
Don’t repeat Paragraph Returns
Improper Paragraph Separation - Paragraphs require either first line paragraph indents or the block paragraph method.
Font and Style Mistakes
Copyright Page Mistakes
Source- Smashwords
Fonts
TahomaVerdanaCalibriGaramondTimes New RomanWant to use a fancy Font – use
jpgs
Simple Is Better
http://goo.gl/ThgDfhttp://goo.gl/tkWFoZ
Covers and Cover Art
Covers MatterVaries by vendor but “recommend a width of 1,500 to 1,800 pixels to be safe” then customize for each platform
More about Image Size at: http://blog.smashwords.com/2012/06/new-ebook-cover-image-requirements.htmlhttp://www.smashwords.com/books/view/145431 (images from this ebook)
Resources for Images
Istockphoto ($$$)
Bigstockphoto ($)
Flickr/Creative Commons (free)
Where to find royalty-free stock images
Or take your own!
Creating your book
Calibre
DOWNLOAD FREE AT: HTTP://CALIBRE-EBOOK.COM/
Download Stock Photo
http://www.stockvault.net/photo/115233/stones-on-the-beach
Adding a Cover to Your Book
Challenge
Download Calibre and change the file type of a document. (send these to Rachel)
Bonus: Create a Cover
Presenter: Rachel Eichen, Novare Library Services
Creating Your Own
Ebook
Agenda
The class will focus on:
Homework review
Where to publish your book
Promotion
Adding a Cover to Your Book
Images and Ebooks
Without adding custom code, images will resize and display differently on different devices (CSS can help this)
For example, Kindle will always try and make your image the full screen…
If images are critical to your book, consider graphic programs like InDesign
DISTRIBUTION OPTIONS
Buy My
EBook
• CREATESPACE
• KINDLE DIRECT PUBLISHING
ISBN Options
• CREATESPACE-ASSIGNED ISBNS
• *CUSTOM ISBN ($10)
• *CUSTOM UNIVERSAL ($99)
• HTTPS://WWW.MYIDENTIFIERS.COM/ - $125 FOR ONE…DISCOUNT ON MULTIPLE
https://www.createspace.com/Help/Index.jsp?orgId=00D300000001Sh9&id=50170000000I1ec
Interior
Cover
Upload PDF of your own or use their creator
Complete Set-up
Set-Up Distribution
Complete the Review Process
Tip: Its Well Worth the Price – Pay for a Print Proof
Cost of Doing Business
http://goo.gl/u152M
About 26% of a sale is yours
Kindle Direct Publishing
https://kdp.amazon.com/self-publishing/signin
Calculating Royalties
35%
Any price – over $.99 You pick country
distribution Includes distribution
costs Lending/Text to
Speech Optional
70% Sell Between $2.99 - $9.99
Author Pays delivery (Amazon.com: US $0.15/MB)
Give Amazon all Distribution Rights
List Price is at least 20% below the list price in other sales channel
Lending/Text to Speech and other Amazon Features requiredhttp://goo.gl/5fVgl
http://goo.gl/6icJ1
Matchbook
Offering a discount digital book with your physical book
Promotional List Price of $2.99, $1.99, $0.99, or free; as long as the price selected is at least 50% lower than the regular Digital List Price.
http://goo.gl/e1liHI
Nook Press
Royalties
• Apple iBookstore (32 countries)
• Barnes & Noble• Sony• Kobo• Diesel• Baker & Taylor (the
Blio.com e-reading app and the Axis360 platform for public libraries)
• and others.
The Basics
(1) Read and follow the Smashwords Style Guide
(2) Create a Word document with simple, clean formatting,
(3) Upload that Word document to Smashwords and let them convert it for you,
(4) Enter your book’s information, description, price, etc. at Smashwords, and
(5) Opt in to all the distribution channels you want.
http://goo.gl/ftx1T
Royalties
Earn 60% of the list price for sales through our major retailers, and earn 85% net for sales at the Smashwords Store (70.5% for sales originated by our network of affiliate marketers).
Self-Distribution
Sell/Distribute
o DIRECT PURCHASE THROUGH YOUR WEBSITE
o DIRECT DOWNLOAD/PURCHASE THROUGH EMAIL LIST
o APP STORES
”
“App
Create an App
for Android or iPadExample - http://goo.gl/cJxrX
Pitch Your BookONE SENTENCE!!! WHAT IS IT ABOUT?!
Marketing, Marketing, Marketing
• Social Media• Blogs• Email Lists• Website• Free Speaking – Online
and In-Person• Press Releases in your
community and • Organize bulk sales to
organizations• Be Shameless
Buy My
Book
Categorize Correctly
Categorize in “Super Niche Categories”
Feminist Theory
Lifestyle & Event Photography
Science Fiction – Fantasy
E-commerce
By Being in Smaller
Categories – it is easier to
“trend” and be found
Create a Giveaway or Sale
24-48 hour “book-buying” period
Inspiration
![[eBook] Sales & Marketing: Creating the Ideal Customer Experience](https://static.fdocuments.us/doc/165x107/58a9d8f21a28aba05b8b52dd/ebook-sales-marketing-creating-the-ideal-customer-experience.jpg)