Creating the E-Business

1Creating the E-Business, Part A- Foundations of E-Business by Rafat Abushaban

Creating the E-Business

Part A- Foundations of E-Business


Warning

• Interactive

• Group Work

• Mind your English

• Do take notes


E-Business Fundamentals

3Creating the e-Business by Rafat Abushaban


Introduction To E-Business

The Internet

‘The Internet’ refers to thephysical network that linkscomputers across the globe. Itconsists of the infrastructure ofnetwork servers andcommunication links betweenthem that are used to hold andtransport information between theclient PCs and web servers

World Wide Web (WWW)

The most common technique forpublishing information on theInternet. It is accessed throughweb browsers which display webpages of embedded graphics and

HTML/XML-encoded text.


Introduction To E-Business

Electronic business (e-business)

All electronically mediatedinformation exchanges, bothwithin an organization and withexternal stakeholders supportingthe range of business processes.

IBM was one of the first

suppliers to use the term in 1997

to promote its services


E-Commerce

Kalakota and Whinston (1997) refer to a range of different perspectivesfor e-commerce:

1. A communications perspective– the delivery of information,products or services or payment by electronic means.

2. A business process perspective– the application of technologytowards the automation of business transactions and workflows.

3. A service perspective– enabling cost cutting at the same time asincreasing the speed and quality of service delivery.

4. An online perspective– the buying and selling of products andinformation online.


E-Business vs. E-Commerce

• The ‘E’ phenomenon raised specialist terms such as e-CRM, e-tailand e-procurement

• So, Why do we have two different terms?

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E-Business vs. E-Commerce

Answer: The Scope is different

Mougayer (1998) noted that the difference is not in the terms, butwithin services that can be offered to customers and the businessbenefits that are obtainable through e-business

* Much more than “Amazon” and “eBay”


E-Commerce

Pure vs. Partial EC depends upon the degree of digitization

(the transformation from physical to digital) of:

• the product (service) sold;

• the process; and for

• the delivery agent (or digital intermediary)

Do you know these terms: Brick-and-Mortar , Pure Play, Click and mortar?


Dimensions of E-Commerce

Brick-and-Mortar organizations are old-economy organizations (corporations) that perform most of their business off-line, selling physical products by means of physical agents

Virtual (pure-play) organizations conduct their business activities solely online

Click-and-mortar organizations conduct some EC activities, but do their primary business in the physical world


Dimensions of E-Commerce

Creating the E-Business

Documents

Transcript of Creating the E-Business