CREATING CUSTOMERS FOR

TOURISM, THE ARTS &

HERITAGE

MARKET LEADING • LEAFLET DISTRIBUTION • DIGITAL & PRINT ADVERTISING

NORTHERN ENGLAND

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NORTHERN ENGLAND: OVERALL OUTLET INFORMATION

AREAS COVERED

1. Northumberland

2. Cumbria

3. Durham

4. Yorkshire

5. Lancashire

6. Cheshire

7. Derbyshire

8. Nottinghamshire

9. Staffordshire

10. Shropshire

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W ITH TAKE ONE, MARKETING ACROSS THE NORTH AND THE ENGLISH

AND SCOTTISH COUNTIES THAT BORDER IS EASY.

Our first-class, professional service now offers comprehensive distribution

and coverage across the whole of the UK.

We will ensure your leaflets gain maximum exposure to the right market place.

OVERALL OUTLET INFORMATION

Accommodation (Caravan Parks) - 47 On Demand SelectOne – 1,151

Accommodation (Hotels) – 349 Railway Stations - 3

Attractions & Leisure - 154 Roadside & Little Chef - 6

Local - 115 Supermarkets & Shopping - 15

Motorway Services - 35 Tourist Information Centres & VIPs - 318

SPECIFICATION: 2,193 (includes On Demand TIC & SelectOne)

BUILDING YOUR CAMPAIGN

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Accommodation (Caravan Parks) 22 - 13 12 - - - - - - - - - - - -

Accommodation (Hotels) 30 29 26 46 55 7 2 22 33 21 34 18 6 - 6 14

Attractions & Leisure 31 40 20 13 - - - - 13 24 13 - - - - -

Local 58 33 15 - 5 - - 4 - - - - - - - -

Motorway Services 1 3 6 1 3 2 - 5 4 - - 6 2 - 2 -

On Demand SelectOne 387 153 225 282 57 - - 47 493 - - - -

Railway Stations 1 - - - 2 - - - - - - - - - - -

Roadside & Little Chef 4 2 - - - - - - - - - - - - - -

Supermarkets & Shopping 6 4 - - - - - - 2 1 1 1 - - - -

TICs, VIPs & Libraries 26 14 34 42 7 39 11 20 18 9 7 44 22 14 4 7

TOTAL 566 278 339 396 129 48 13 98 70 55 55 69 30 14 12 21

WE CUSTOM BUILD YOUR CAMPAIGN BASED ON YOUR OBJECTIVES, LOCATION, TARGET

AUDIENCE CHARACTERISTICS AND DRIVE TIME!

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SPECIAL OFFERS: NORTH EAST & NORTH WEST

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ACCOMMODATION:

PREMIER INN CLUSTERS NUMBER OF SITES COST OFFER

Premier Inn North East 20 £20/month Buy this and get Cumbria free

Premier Inn Cumbria 6 £10/month

Premier Inn North West 18 £25/month Buy this and get Cumbria free

Premier Inn Yorkshire 19 £25/month

Combined NE/Yorkshire 39 £30/month Buy these and get Cumbria free

Combined NW/Yorkshire 37 £30/month Buy these and get Cumbria free

MOTORWAYS:

COST OFFER

£12/week Buy one site, get on free

£9/week When 5 sites are purchased

£6/week When all 11 sites are purchased

Plus purchase all 11 Motorway sites for 12 weeks or

more and receive 5 other sites from the Take One range

free of charge.

• Moto Knutsford Northbound M6

• Moto Lancaster Northbound M6

• Moto Lancaster Southbound M6

• Moto Washington Northbound A1 (M)

• Moto Wetherby A1 (M)

• Welcome Break Charnock Richard M6

• Moto Scotch Corner A1

• Moto Southwaite Northbound M6

• Moto Southwaite Southbound M6

• Moto Burton-in-Kendal Northbound M6

MONTHLY CAMPAIGN REPORTS Merchandisers use handheld devices to input locations and leaflet replenishment levels. Our bespoke in-

house operations system produces comprehensive data on campaign activity. We know how many leaflets

are distributed, when, and at which locations.

• You will receive a detailed monthly campaign report.

• We are able to provide targeted and intensive leaflet coverage for your chosen demographic – we know

which areas are most effective through detailed data analysis.

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NORTHERN ENGLAND: MONTHLY REPORTING

WE DISTRIBUTE ACROSS THE WHOLE

OF THE UK. CONTACT US FOR DETAILED

INFORMATION ON REGIONS OUTSIDE

OF THE NORTH INCLUDING ALL OF

SCOTLAND.

LEAFLET ORDERING AND FULFILMENT

As well as getting your leaflets out across our network of fully merchandised leaflet stands, we can promote

you through our 'on-demand' online ordering services for Tourist and Visitor Information

Centres and smaller accommodation providers/private offices who may not have room for a floor standing

leaflet rack.

This service has been completely overhauled with brand new and bigger databases and two new ordering

websites, designed to get more leaflets into more customers’ hands.

TARGET 3 WAYS… 1. LEAFLETS - businesses can logon, order a

quantity of leaflets that they want and we

deliver free of charge. There is minimal wastage

and you open up a whole new market. Last year

saw 6.2million leaflets, covering 2,400 titles go

through 2,122 outlets.

2. WEBSITE - When you choose to make your print

available to order we can feature you on the

homepage to give you more exposure and

increase order rates.

3. TARGETED EMAIL MARKETING- We can email

our databases with your information on your

behalf. We can design emails to your brand

guidelines and will manage the whole campaign

and report back.

We also have an ordering service for consumers via

Dayvisits. The only one like it in the UK. Just £99 pa for full

digital marketing package and brochure ordering. 6

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BRANDING & ADVERTISING

10 or 20 second videos (or stills) played no

less than every 90 seconds alongside your

leaflet in custom designed, attention

grabbing stands. In prime locations including

major UK shopping centres, motorways,

ports, railway stations and Heathrow Airport.

Full brand take over available!

Printed branding at the top of our 60, 84

and 104 slot floor-standing leaflet stands

across our whole network.

Highly targeted – you can pick and

choose where and when to feature and

change your artwork to reflect seasonal

offers and special events.

Tried, tested and proven. We offer A4 and

A3 poster sites (some on stands, some

framed and some indoor). In addition, all of

our new style, high-volume supermarket

stands have poster sites along with

motorway service stations. We also run

specific postering campaigns in Scotland.

DIGITAL MEDIA STATIONS

A3 & A4 POSTER SITES

HEADERBOARDS

Raise awareness of your

brand, increase leaflet

pick up or promote a

special offer or event

with opportunities

available only on our

leaflet stands in

exclusive, high footfall

sites.

BRANDING & ADVERTISING

A moving poster sites design to give you

maximum brand exposure. The riders can

also hand out promotional merchandise

and leaflets as they cycle your brand

around town!

Specialist Runs aim to target a specific

demographic. High impact leaflet

dispensers are places in outlets on a ‘one

off’ basis. Does not include a

replenishment service, but offers

maximum versatility. We can provide an

indication of the number of available

outlets for a specified area.

AD BIKES

BRAND TO HAND

SPECIALIST DISTRIBUTION

Distribution staff can be dressed to suit

your event, show, attraction, exhibition

and will engage members of the public,

promoting you and getting your message

out there.

Raise awareness of your brand, increase leaflet pick up or promote a special offer or event with

opportunities available only on our leaflet stands in exclusive, high footfall sites.

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ADVERTISING: TOURIST MAPS & PUBLICATIONS

A family of exclusive tourist publications, high volumes, great pick up, distributed through the Take One

network!

SOUTH WEST

Somerset: Things to see & do 450k

SOUTH EAST Gardens of the South: Places to see & enjoy 150k

Tastes of the South 125k

Family Fun 100k

Christmas & New Year 50k

LONDON Xperience London 850k

THE MIDLANDS

Home of Shakespeare: Things to see & do 100k

EAST OF ENGLAND

Essex: Things to see & do 100k

Suffolk: Things to see & do 100k

Winter in East Anglia 50k

SCOTLAND

Xperience Aberdeenshire 100k

ADVERTISING: GREAT BRITISH HOLIDAYS MAGAZINE

WHY ADVERTISE? • Make your brand visible & expand your market

• Introduce new products and features to the market

• Help develop your local economy & tourism industry

• Target those holidaying in the UK

• Domestic holidays set to increase (economy, exchange rates & safety)

• People spend 5 hours 22 minutes dreaming, planning & booking – be part of this process!

• 52% of people arrive already knowing what they are going to do – make sure you’re on the list

• 45% of people use a mixture of online and print to make their decisions

• Target pre-trip online and in print – your leaflet will form part of a pack orderable online with data

collected and shared

• 60k nationwide circulation - M&S, Waitrose, Sainsbury’s, Morrisons, Asda

• Established Archant publication

• Long shelf life (typically stays in home January to October)

• Little wastage as targeted publication

• Pass-on readership – increases exposure of your advert

• Status – magazine is well respected in its field

Small Space (91mm x 40mm) + leaflet in pack = £350

Medium Space (91mm x 87mm) + leaflet in pack = £550

Large Space (91mm x 180mm) + leaflet in pack = £1100

Appealing & engaging

THEMED CONTENT. Designed

to NOT LOOK LIKE

ADVERTISING - an article.

Evoke IDEAS & INSPIRATION.

Calls to action to include

ordering of a themed pack of

LEAFLETS & BROCHURES with

DATA SHARING.

View magazine

online & our content

on pages 6 & 7

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ADVERTISING: SCHOOL’S OUT!

‘School’s Out!’ is an exclusive publication that goes

directly into children's school bags and home to

parents and carers!

It is designed to give ideas and inspiration for things

to do and places to see with children aged 4 – 11 in

the run up to and during the main school holidays.

KEY FACTS • Around 200 schools per region (depending on pupil

roll)

• Schools included are those with a higher propensity

to have more disposable income

• Include money off vouchers to incentivise visits

• Include online calls to action, highlight any learning

areas it can link to along with healthy living and

lifestyle!

• The publication finds it way to schools and into

school bags through our sister company JEM

Education and uses local authority data.

VOLUMES • 50k school bags in your region

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PRICES • Half page: £495

• Full page: £950

SPEC • Half page: 87mm x 96mm

• Full page: 87mm 198mm

DATES CHRISTMAS HOLIDAYS 2018

Artwork Deadline: 15th October 2018

In schools: 14th December 2018

EASTER HOLIDAYS

Artwork Deadline: 11th February 2019

In schools: 12th April 2019

SUMMER HOLIDAYS

Artwork Deadline: 16th May 2019

In schools: 15th July 2019

DATABASES & MAILING: SCHOOLS DIRECT

TARGET THE SCHOOLS GROUPS MARKET! Schools Direct is a targeted email campaign to primary and secondary schools containing ideas and

inspiration for school trips for Key Stages 1 – 4 and covering all aspects of the curriculum.

KEY FACTS • The database comes from our sister

company JEM Education and uses local

authority data.

• The data is regularly updated, sometimes

as often as monthly.

• We can give feedback on open rates and

clicks however we will not give the email

addresses as the data is licensed to us only.

• The email is sent to school office usually for

them to forward it on to relevant

departments.

• You can cover as many subjects as you like

on the curriculum.

• You can include links to risk assessment,

lesson planning, prices and booking pages.

PRICE PER CAMPAIGN Prices from £200

VOLUMES • London – 10k schools

• South East – 5,500 schools

• South West – 2,100 schools

• East – 2,030 schools

• Midlands – 4,820 schools,

• North – 4,640 schools

SPEC • Copy – 350 characters

• Links – 6

• Standard Logo – 100px x 100px

• Logo on transparent background – 150px x 150px

• Banner image – 595px x 300px

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DIGITAL MARKETING: THE DAYVISITS PACKAGE

PACKAGE INCLUDES: Your own web page – with image carousel

Feature in related content suggestions

Feature in itinerary builder

Competition hosting and promotion

Offer hosting and promotion

Special event promotion

SEO of the above content

Posts over social media (Twitter, Facebook,

Instagram, Pinterest)

Inclusion in at least one email per quarter

BROCHURE ORDERING The only UK website for consumers to order

tourist and visitor information leaflets and

have them delivered to their door.

OPTIONAL EXTRAS: Homepage Banner - £65pm / £600pa

• 1x large image: 1000px x 313px

Homepage Advertorial - £65pm / £600pa

• 1x large image: 460px x 324

• 2x small images: 218px x 137px

• Copy: 80 words

ALL FOR JUST £99PA

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DIGITAL MARKETING: THE DAYVISITS SPECIFICATION

YOUR PAGE: TEXT, LOGO AND CAROUSEL

IMAGES Please complete the supplied Word document by

typing directly into it and returning via email along with

images and logo.

Attraction page jpeg – 740px 390px Logo jpeg– 300px x 300px

OFFERS – email details of your offer to the dayvisits team

COMPETITIONS – email your prize, question and terms & conditions

to the dayvisits team and we will do the rest!

EVENTS – complete a dayvisits form with details of your event and

email to the dayvisits team along with an image.

mail@dayvisits.co.uk

EMAIL

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DIGITAL MARKETING: WORKING WITH A THIRD PARTY

WHY WORKING WITH A THIRD PARTY IS GOOD FOR YOU: You get all the same benefits as being in a leaflet rack i.e. from consumers just browsing for

inspiration to picking up offers.

You can promote yourself to a vast ready-made audience of people who we know are actively

interested in tourism and days out. - This includes databases and social media.

It’s a great way to make your own digital marketing even more effective by boosting your own traffic

(search and inbound via links) and social activity.

It maximises the number of touch-points for the consumer. Research suggests people now need 10

prompts to make a decision.

Customers spend 5 hours 22 minutes researching trips and holidays. They consult more than one

website to obtain information, opinions and photography and video content.

58% of people arrive for a trip having already decided where they are going to visit. Target

these people whilst they are making their decision.

Some people still like print. Make your leaflets available to anyone anywhere through

brochure ordering.

CONTACT US TO ENQUIRE ABOUT WORKING WITH US OR TO REQUEST A LEAFLET STAND: Phone: 0800 389 6636

Email: sales@takeonemedia.co.uk

Web: www.takeonemedia.co.uk

LISA WOOLHOUSE SALES MANAGER – NORTHERN ENGLAND E: lisa.woolhouse@takeonemedia.co.uk

M: 07748 410674

HEAD OFFICE ADDRESS: TAKE ONE MEDIA Orbital Park

Ashford

Kent

TN24 0GA

MARKET LEADING • LEAFLET DISTRIBUTION • DIGITAL & PRINT ADVERTISING