MARKET LEADING • LEAFLET DISTRIBUTION • DIGITAL & PRINT ADVERTISING

CREATING CUSTOMERS FOR

TOURISM, THE ARTS &

HERITAGE LONDON

THE UK TOURISM INDUSTRY

How and when do people plan trips? The UK Holiday Trends research suggests…

Ensure your brand is

visible to the

international tourist.

PRINT

INFLUENCES

AS MANY

PEOPLE AS

DIGITAL!

58% people arriving

in destination have

already organised all

or some activities.

42% OF YOUR

POTENTIAL

MARKET

NEEDS TO BE

TARGETED IN

DESTINATION!

2

WHY WE ARE

DIFFERENT…

Volume: we have the

largest network & access

to the biggest audiences.

We display and distribute

50 million pieces of print

annually.

Integrity: we deliver your

leaflets by hand & stock

the stands ourselves –

100% guarantee that

your print is where it

should be, in correct

quantities & looks good.

Consumers: we target as

many relevant

consumers as possible

and offer multiple

occasions to access your

information and

purchase tickets.

Innovation: we

continually research ways

people seek out tourism

information and make

decisions. We develop

products & services we

know will have an

impact.

WORKING WITH US

OUR AIM: To be the supplier of choice for tourism information.

Achieved by:

The most stands nationwide

Best stands in the best sites

Reliable, honest & precise service

Best selection of information

Our innovations in the market

OUR PROMISE TO YOU… Our brand represents a promise to our customers about who we are,

what we stand for and how we approach a job. We are proactive, flexible

and put thought into our proposals. We’re innovative and brave -

keeping us ahead of the competition and delivering superior results.

Our stands are merchandised year-round. Most are filled at least

monthly. All our activity is transparent, we use hand-held devices to give

us immediate and accurate measurability and reporting.

WHAT YOU CAN EXPECT FROM US… A local Sales Manager who is your single point of contact, on hand to

answer queries

A written proposal in response to your brief and our conversations

with you (we’ll plot your campaign on a map and give detailed

numbers)

Working with you to arrive at a campaign to suit your budget and

objectives

Working with you to ensure the design and messaging will work well

in and on our stands and websites

Clear delivery instructions and media specs

Monthly reporting

End of campaign review with detailed analysis and mapping of results.

3

DISPLAY: IN DESTINATION

EXCLUSIVE TO TAKE ONE MEDIA…

BRANDING & ADVERTISING AVAILABLE ON

LEAFLET STANDS!

LONDON HOTELS The name Take One Media can be seen in hotels

across London, from quaint B&Bs to 5*star luxury

hotels.

Our leaflet stands have become synonymous with

the reception environment, with stands in providers

of all sizes including big brands.

CONCIERGE PACKS Ensure your print is in the hands of the concierges to

hand out to this high end, 4* & 5* market.

PREMIUM HOTELS Large chain style hotels typically reaching the UK city

break, European and North American tourist market.

These hotels include Premier Inn and Travelodge,

exclusive to Take One Media.

STANDARD HOTELS Independent style hotels and hostels targeting the

traveller where the hotel is just the base and

prioritise activities.

All hotels are serviced once a fortnight, with our top

hotels visited weekly.

4

POSTER SITES AVAILABLE ON COMMUNITY

& IN STORE STANDS

DISPLAY: DAY VISITORS

IN STORE High footfall locations across the South East and

home counties - attract the day visit market

community.

Take One Media has leaflet display stands in shops

and supermarkets including: Sainsbury’s & Asda.

5

POSTER SITES AVAILABLE ON COMMUNITY

& IN STORE STANDS

ATTRACTIONS Place your print where there is an engaged audience

of visitors, tourists and day trippers across the South

East and home counties.

PEOPLE AT WORK & COMMUNTIY Targeting Londoners and commuters with stands in

offices, libraries, hospitals, leisure centres.

STUDENTS Targeting domestic and international students with

stands in university campuses and language schools.

6

DISPLAY: LONDON SPECIALIST NETWORK

7

DISPLAY: TRANSPORT & TRAVEL - ROAD & SEA INTO LONDON

MOTORWAYS Take One has 75 modern, high density stands in

service stations across the UK; and is exclusively

featured in:

• Moto - UK's largest and home of M&S Simply

Food

• Extra Services

OUR NETWORK GIVES YOU

ACCESS TO 86 SITES!

You can also feature on digital media stands and 48-sheet poster boards

at selected Moto sites.

Leaflet display in the motorway service stations reaches business

travellers during the week and a more mixed audience at the weekend.

Motorways carry over 33% of all road traffic (even though they only

account for 5% of the UK’s road system).

CROSS CHANNEL & NORTH SEA Take One’s exclusive partnership with P&O Ferries offers brochure display

stands and poster sites on heavily used cross-Channel and North Sea

routes targeting around 8.4 million passengers a year. Display DL, A5 and

A4 brochures & posters.

• The Channel – the gateway to the South East and the rest for the UK

for many travellers. You can target visitors as they enter and exit the

UK via routes through Dover and Newhaven, Calais and Dieppe.

• North Sea – Feature on the Pride of Hull, Pride of Bruges, Pride of

Rotterdam and the Pride of York for a focus on Hull, Zeebrugge and

Rotterdam. Target those entering via the East on our multi-media

stand in Harwich International Port.

DID YOU KNOW?

London Heathrow Airport saw its’

busiest year with 78 million

passengers in 2017.

1,322,580 leaflets were picked up

from Heathrow in the past 12

months.

Don’t miss your chance to reach

this growing audience!

DISPLAY: TRANSPORT & TRAVEL - AIRPORTS

LONDON HEATHROW AIRPORT Airports are busy, bustling places and finding the right display

location can be tricky. We have worked with London Heathrow to

determine the best locations for our multi-media stands where

print and digital work together to catch the eye of as many

people as possible whilst they are relaxed and in need of

stimulation. With Take One you can access:

• Travellers in all terminals both airside and landside

• HD digital display packages to add brand or product messages

• Stands in three sizes (60, 36 or 24 leaflet slots).

Book the 24 slot for a 'one brand' option

8

STAND LOCATIONS • 8 International Arrivals - just before or after border control or

baggage reclaim in Terminal 2

• 5 Landside Arrivals - main arrivals hall near the onward travel

sections or rest rooms

• 2 Domestic Arrivals - baggage reclaim / walking path

• 1 Heathrow Express - ticket hall area

9

BRANDING & ADVERTISING

10 or 20 second videos (or stills) played no

less than every 90 seconds alongside your

leaflet in custom designed, attention

grabbing stands. In prime locations including

major UK shopping centres, motorways,

ports, railway stations and Heathrow Airport.

Full brand take over available!

Printed branding at the top of our 60 and

84 slot floor-standing leaflet stands across

our whole network. Available in select

hotels across London.

Highly targeted – you can pick and

choose where and when to feature and

change your artwork to reflect seasonal

offers and special events.

DIGITAL MEDIA STATIONS

HEADERBOARDS

Raise awareness of your

brand, increase leaflet

pick up or promote a

special offer or event

with opportunities

available only on our

leaflet stands in

exclusive, high footfall

sites.

BRAND TO HAND

Distribution staff can be dressed to suit

your event, show, attraction, exhibition

and will engage members of the public,

promoting you and getting your message

out there.

10

BRANDING & ADVERTISING: LONDON CITY INFORMATION CENTRE

OFFICIAL MEDIA PARTNER Take One is the official media partner with a multi-channel

advertising and advocacy package including premium print media,

digital advertising, full branding take-overs and a one-stop shop

service resulting in the sale of your tickets.

ABOUT THE CIC • Only official information centre in Central London

• Over 400,000 visitors per year - average dwell time - 12 minutes

• 85% of visitors are from overseas - 63% from non-English

speaking countries

• 13 languages including Spanish, Italian, Mandarin, Japanese and

Korean

• 85% planning a visit to an attraction – 99% travelling

independently

• Gold VisitEngland award - ‘Best information provision’

• Scores 100% on TripAdvisor

• An additional £3.2 million is estimated to be generated by visitors

visiting the CIC.

Full brand takeover

available. Contact us to

find out more!

PACKAGE RATES FOR 12 MONTHS (OTHER CAMPAIGN LENGTHS ARE AVAILABLE)

Screen or Leaflet ONLY £1500

Display package (inside screen & leaflets) £1800

CIC PLUS Package (inside screen, leaflets, staff training) £2100

Premium package (inside & outside screens, print, staff training) £2495

SPECIFICATION: c. 250 leaflets per month required

Digital Media – one photo 1280 x 840 pixels min 500kb

Copy – character limit top text box – 70, bottom text box - 30

11

EAST OF ENGLAND

Essex: Things to see & do 100k

Suffolk: Things to see & do 100k

Winter in Essex 50k

Winter in Norfolk 50k

Winter in Suffolk 50k

LONDON Xperience London 850k

MIDLANDS Home of Shakespeare: Things to see & do 100k

SCOTLAND

Xperience Aberdeenshire 100k

SOUTH EAST Gardens of the South: Places to see &

enjoy 150k

Family Fun 100k

Christmas & New Year 50k

SOUTH WEST

Somerset: Things to see & do 450k

ADVERTISING: TOURIST MAPS & PUBLICATIONS

A family of exclusive tourist publications, high volumes, great pick up, distributed through the Take One

network!

ADVERTISING: XPERIENCE LONDON

KEY FACTS • London’s most in demand tourist

map targeting tourists, families,

students & Londoners

• 850,000 printed and distributed

(over 2 editions)

• Distribution in over 1,100 sites –

hotels, offices and community,

student network, TICs,

supermarkets, libraries and London

Heathrow Airport EXCLUSIVE

• Central London, all-zone tube, bus

and west-end maps – these

guarantee pick up as they are the

first thing tourists look for and this is

the only map to have them all in

one place

• Freely available in racks, through

concierges and the City Information

Centre EXCLUSIVE

• Over branded versions available

Now with 3D images of the sites for

easier navigation round town,

transport hubs and areas!

12

ADVERT NUMBER

AVAILABLE WIDE (MM) HIGH (MM) PRICE

EXCLUSIVES

Tube Map Footer 1 185 45 £1,700

Bus Map Footer 1 185 45 £1,700

West End Map Footer 1 185 45 £1,700

Main Map Footer 1 185 45 £1,700

Back Page 1 87 198 £3,400

Double 1 185 62 £2,270

STANDARDS

Full Page 8 87 198 £2,750

Half Page 8 87 96 £1,600

Small 2 87 62 £1,135

ADVERTISING: TOURIST MAP SPECIFICATION & PRICING A family of exclusive tourist publications, high volumes, great pick up, distributed through the Take One

network!

ARTWORK DEADLINES • SUMMER 2019 – 11th February 2019

• WINTER 2019 – 26th July 2019

Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One

Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities.

We do not supply proofs of supplied adverts.

13

ADVERTISING: SCHOOL’S OUT!

‘School’s Out!’ is an exclusive publication that goes

directly into children's school bags and home to

parents and carers!

It is designed to give ideas and inspiration for things

to do and places to see with children aged 4 – 11 in

the run up to and during the main school holidays.

KEY FACTS • Around 200 schools per region (depending on pupil

roll)

• Schools included are those with a higher propensity

to have more disposable income

• Include money off vouchers to incentivise visits

• Include online calls to action, highlight any learning

areas it can link to along with healthy living and

lifestyle!

• The publication finds it way to schools and into

school bags through our sister company JEM

Education and uses local authority data.

VOLUMES • 50k school bags in your region

PRICES • Half page: £495

• Full page: £950

SPEC • Half page: 87mm x 96mm

• Full page: 87mm 198mm

DATES CHRISTMAS HOLIDAYS 2018

Artwork Deadline: 15th October 2018

In schools: 14th December 2018

EASTER HOLIDAYS

Artwork Deadline: 11th February 2019

In schools: 12th April 2019

SUMMER HOLIDAYS

Artwork Deadline: 16th May 2019

In schools: 15th July 2019

14

ADVERTISING: GREAT BRITISH HOLIDAYS MAGAZINE

WHY ADVERTISE? • Make your brand visible & expand your market

• Introduce new products and features to the market

• Help develop your local economy & tourism industry

• Target those holidaying in the UK

• Domestic holidays set to increase (economy, exchange rates & safety)

• People spend 5 hours 22 minutes dreaming, planning & booking – be part of this process!

• 52% of people arrive already knowing what they are going to do – make sure you’re on the list

• 45% of people use a mixture of online and print to make their decisions

• Target pre-trip online and in print – your leaflet will form part of a pack orderable online with data

collected and shared

• 60k nationwide circulation - M&S, Waitrose, Sainsbury’s, Morrisons, Asda

• Established Archant publication

• Long shelf life (typically stays in home January to October)

• Little wastage as targeted publication

• Pass-on readership – increases exposure of your advert

• Status – magazine is well respected in its field

15

Small Space (91mm x 40mm) + leaflet in pack = £350

Medium Space (91mm x 87mm) + leaflet in pack = £550

Large Space (91mm x 180mm) + leaflet in pack = £1100

Appealing & engaging

THEMED CONTENT. Designed

to NOT LOOK LIKE

ADVERTISING - an article.

Evoke IDEAS & INSPIRATION.

Calls to action to include

ordering of a themed pack of

LEAFLETS & BROCHURES with

DATA SHARING.

View magazine online & our

content on pages 6 & 7

LEAFLET ORDERING AND FULFILMENT

As well as getting your leaflets out across our network of fully merchandised leaflet stands, we can promote

you through our 'on-demand' online ordering services for Tourist and Visitor Information

Centres and smaller accommodation providers/private offices who may not have room for a floor standing

leaflet rack.

This service has been completely overhauled with brand new and bigger databases and two new ordering

websites, designed to get more leaflets into more customers’ hands.

TARGET 3 WAYS… 1. LEAFLETS - businesses can logon, order a

quantity of leaflets that they want and we

deliver free of charge. There is minimal wastage

and you open up a whole new market. Last year

saw 6.2million leaflets, covering 2,400 titles go

through 2,122 outlets.

2. WEBSITE - When you choose to make your print

available to order we can feature you on the

homepage to give you more exposure and

increase order rates.

3. TARGETED EMAIL MARKETING- We can email

our databases with your information on your

behalf. We can design emails to your brand

guidelines and will manage the whole campaign

and report back.

We also have an ordering service for consumers via

Dayvisits. The only one like it in the UK. Just £99 pa for full

digital marketing package and brochure ordering. 16

17

MARKETING VIA TOURIST & VISITOR INFORMATION CENTRES

Information Centres order 6 MILLION LEAFLETS

every year.

Where they have NO SPACE FOR STOCK they

often keep a FILE COPY.

Conversion rate from visiting an information

centre to visiting an attraction is 95%.

There is NO WASTAGE we only send out what is

ordered, giving you an INDICATION of

DEMAND and your MARKET.

Getting in front of information centre staff and

RAISING AWARENESS of your BRAND will help

them PROMOTE YOU.

Marketing through Information Centres is

EFFICIENT and EFFECTIVE.

You can also use our Mailbag service to mail

out to tourist and visitor information centres.

4 SERVICE LEVELS

1. Your leaflet will be featured in our online

catalogue and ordering website.

From £30/ 1,000

2. Homepage banner ad and webpage - £55 /

month

3. Featured brochure ad and webpage - £30 /

month

4. Solus email campaigns to get your brand in

front of information centres - £399

TARGETED RUN & DROPS

BLITZ - £350 PER DAY What is it? Individual dispensers dropped into cafes, pubs,

take-aways etc. in a specified town.

Why do it? • Compliments mainstream campaigns

• Enables us get even greater coverage with

30 – 50 drops in a day

• Audience focus

• Dedicated merchandiser employed to do just this

How does it work? • Brief by client

• Plan written by dedicated Sales Manager –

locations, target audience and outlets

• We never drop and run like many companies do.

The merchandiser always asks outlets and takes a

receipt or business card as proof

• The list of outlets is provided to you

Where? Available nationwide.

POSTER RUNS What is it? Placed in to a predefined outlets to target specific

audiences.

Why do it? • Increase brand awareness

• Compliment your leaflet distribution campaign

• Targeted campaign

How does it work? • Brief by client

• Plan written by dedicated Sales Manager

• List of outlets provided

• Photos taken of posters when placed

Where? Outlets provided on brief to create bespoke plan.

18

19

HAND TO HAND: TOURIST BAGS

GET YOUR PRINT STRAIGHT INTO

VISITORS’ HANDS!

Branded carrier bags containing local visitor information

leaflets and a competitions and offers flyer.

Campaigns launch throughout the UK over the Summer

holiday period.

Opportunities for bag sponsorship to get your brand

more visibility and online competitions and offers.

SUPPORTED ONLINE BY DAYVISITS WITH

COMPETITIONS, EMAILS & SOCIAL MEDIA CAMPAIGNS.

LONDON CAMPAIGNS

20k leaflets, 8 weekends, July & August.

Insert £650 per month

Insert + Competition £500 per month

Being part of Menzies Response means we can launch this

activity in most towns.

SPEC • Copy – 350 characters

• Links – 6

• Standard Logo – 100px x 100px

• Logo on transparent background – 150px x 150px

• Banner image – 595px x 300px

DATABASES & MAILING: SCHOOLS DIRECT

TARGET THE SCHOOLS GROUPS MARKET! Schools Direct is a targeted email campaign to primary and secondary schools containing ideas and

inspiration for school trips for Key Stages 1 – 4 and covering all aspects of the curriculum.

KEY FACTS • The database comes from our sister

company JEM Education and uses local

authority data.

• The data is regularly updated, sometimes

as often as monthly.

• We can give feedback on open rates and

clicks however we will not give the email

addresses as the data is licensed to us only.

• The email is sent to school office usually for

them to forward it on to relevant

departments.

• You can cover as many subjects as you like

on the curriculum.

• You can include links to risk assessment,

lesson planning, prices and booking pages.

PRICE PER CAMPAIGN Prices from £295

VOLUMES • London – 10k schools

20

DIGITAL MARKETING: THE DAYVISITS PACKAGE

21

PACKAGE INCLUDES: Your own web page – with image carousel

Feature in related content suggestions

Feature in itinerary builder

Competition hosting and promotion

Offer hosting and promotion

Special event promotion

SEO of the above content

Posts over social media (Twitter, Facebook,

Instagram, Pinterest)

Inclusion in at least one email per quarter

BROCHURE ORDERING The only UK website for consumers to order

tourist and visitor information leaflets and

have them delivered to their door.

OPTIONAL EXTRAS: Homepage Banner - £65pm / £600pa

• 1x large image: 1000px x 313px

Homepage Advertorial - £65pm / £600pa

• 1x large image: 460px x 324

• 2x small images: 218px x 137px

• Copy: 80 words

ALL FOR JUST £99PA

22

DIGITAL MARKETING: THE DAYVISITS SPECIFICATION

YOUR PAGE: TEXT, LOGO AND CAROUSEL

IMAGES Please complete the supplied Word document by

typing directly into it and returning via email along with

images and logo.

Attraction page jpeg – 740px 390px Logo jpeg– 300px x 300px

OFFERS – email details of your offer to the dayvisits team

COMPETITIONS – email your prize, question and terms & conditions

to the dayvisits team and we will do the rest!

EVENTS – complete a dayvisits form with details of your event and

email to the dayvisits team along with an image.

mail@dayvisits.co.uk

EMAIL

23

DIGITAL MARKETING: WORKING WITH A THIRD PARTY

WHY WORKING WITH A THIRD PARTY IS GOOD FOR YOU: You get all the same benefits as being in a leaflet rack i.e. from consumers just browsing for

inspiration to picking up offers.

You can promote yourself to a vast ready-made audience of people who we know are actively

interested in tourism and days out. - This includes databases and social media.

It’s a great way to make your own digital marketing even more effective by boosting your own traffic

(search and inbound via links) and social activity.

It maximises the number of touch-points for the consumer. Research suggests people now need 10

prompts to make a decision.

Customers spend 5 hours 22 minutes researching trips and holidays. They consult more than one

website to obtain information, opinions and photography and video content.

58% of people arrive for a trip having already decided where they are going to visit. Target

these people whilst they are making their decision.

Some people still like print. Make your leaflets available to anyone anywhere through

brochure ordering.

CONTACT US TO ENQUIRE ABOUT WORKING WITH US OR TO REQUEST A LEAFLET STAND: Phone: 0800 389 6636

Email: sales@takeonemedia.co.uk

Web: www.takeonemedia.co.uk

HEAD OFFICE ADDRESS: TAKE ONE MEDIA Orbital Park

Ashford

Kent

TN24 0GA

MARKET LEADING • LEAFLET DISTRIBUTION • DIGITAL & PRINT ADVERTISING

LESLEY BANKS SENIOR SALES MANAGER E: lesley.banks@takeonemedia.co.uk

M: 07867 970039