Creating Content That Matters
-
Upload
susan-wenner-jackson -
Category
Social Media
-
view
231 -
download
0
Transcript of Creating Content That Matters
![Page 1: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/1.jpg)
CREATING CONTENT THAT MATTERSSUSAN WENNER JACKSON
![Page 2: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/2.jpg)
A LITTLE ABOUT ME• Childhood dream: Publish a magazine• Career spanning journalism, PR, social media, marketing•WordPress blogger since 2009• Cincinnati Blogging Meetup
![Page 3: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/3.jpg)
A LITTLE ABOUT YOU…?
![Page 4: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/4.jpg)
WHAT WE’LL COVER TODAY
1.Identify your focus2.Choose your medium3.Make a plan4.Get the word out5.Close the deal
![Page 5: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/5.jpg)
IDENTIFY YOUR FOCUS
Decide which content areas or niche to concentrate on.
![Page 6: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/6.jpg)
![Page 7: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/7.jpg)
IDENTIFY YOUR FOCUS
Your passionYour purposeYour audienceCurrent marketplace: What’s missing?
![Page 8: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/8.jpg)
![Page 9: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/9.jpg)
WORDPRESS TIPUse CATEGORIES and TAGS to organize your posts and hone your content focus.
RESOURCE 15 questions to ask yourself when choosing a focus:http://problogger.com/podcast/59-2/
![Page 10: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/10.jpg)
CHOOSE YOUR MEDIUM
Pick the platforms or formats that work best for you and your audience.
![Page 11: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/11.jpg)
![Page 12: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/12.jpg)
CHOOSE YOUR MEDIUM
What are your strengths?What tools and resources are available?What do you want to learn?Consider the senses
![Page 13: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/13.jpg)
CHOOSE YOUR MEDIUM: EXAMPLES
VideoPodcastPhotographyIllustrationWritten articleInfographic
WebinarOnline courseE-bookEmailLive eventSlide show
![Page 14: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/14.jpg)
![Page 15: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/15.jpg)
WORDPRESS TIPEMBED content from other platforms to keep your WordPress site the hub and spark engagement.
RESOURCE
Get inspiration and tips for various content types and platforms:http://iblogmagazine.com/
![Page 16: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/16.jpg)
MAKE A PLAN
Develop an editorial calendar to map out content creation and promotion.
![Page 17: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/17.jpg)
![Page 18: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/18.jpg)
MAKE A PLAN
ConsolidateConsider seasonality, holidays, themes, trendsPublishing: new and updatedPromotion
![Page 19: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/19.jpg)
WORDPRESS TIPHands-down, CoSchedule makes the best editorial calendar plugin for WordPress. WORTH THE $!
RESOURCEGet more ideas and free templates:http://coschedule.com/editorial-calendar-template
![Page 20: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/20.jpg)
GET THE WORD OUT
Distribute your content to the audience you want to reach.
![Page 21: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/21.jpg)
![Page 22: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/22.jpg)
GET THE WORD OUT
Once is not enoughReach your audience with frequency and varietyTap the power of automationMake it easy for fans to shareInvest when it makes sense
![Page 23: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/23.jpg)
![Page 24: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/24.jpg)
WORDPRESS TIPOrganize and maximize your existing content for marketing and more with WP ALL EXPORT plugin.
RESOURCECreate a social marketing strategy from scratch:https://blog.bufferapp.com/ social-media-marketing-plan
![Page 25: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/25.jpg)
CLOSE THE DEAL
Harness the power of content to achieve your goals.
![Page 26: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/26.jpg)
![Page 27: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/27.jpg)
CLOSE THE DEAL
What’s your end game?80/20 rule: 80% value, 20% sellBe authentic, helpful, honest
![Page 28: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/28.jpg)
![Page 29: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/29.jpg)
WORDPRESS TIPUse DATA to evaluate which content and methods produce best ROI.
RESOURCE
Get Google Analytics WD Plugin to serve up key insights right to your dashboard:https://web-dorado.com/products/ wordpress-google-analytics-plugin.html
![Page 30: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/30.jpg)
QUICK REVIEW
1.Identify your focus2.Choose your medium3.Make a plan4.Get the word out5.Close the deal
![Page 31: Creating Content That Matters](https://reader035.fdocuments.us/reader035/viewer/2022070514/587df34c1a28abab7e8b53e9/html5/thumbnails/31.jpg)
LET’S CONNECT
SusanWennerJackson.comWorkingMomsAgainstGuilt.com@susanwjacksonmeetup.com/Cincinnati-Blogging-Meetup/[email protected]