Selling HR : Creating an effective HR Brand

Imran AhmadCHRO - REDTAG

Businesses in emerging markets face peculiar challenges & complexities. Consequently the HR function constantly requires to assert its existence through visible value addition and creation of a strong HR Brand.

HR function in growing companies

Characterised by the challenges of HR processes ,Talent acquisition, Training and service delivery in fast with high and often unfair focus on commercial & operations Teams.

wardingBrand HR

What does HR do ?HR’s perception ?

HR’s Link to Business Goals ?

HR’s reputation ?

The stages of selling cycle :Know your productsQualify your ProspectsPresent to sell Address Objections Close the Sales

HR : Focus on Selling

Selling HR : Using the power of a Brand

A Brand:

•Differentiates Businesses

•Symbolises Perceptions

wardingSelling HR : Using the power of a Brand

What makes A Brand?Confidence

Emotional Behaviour Consistently Rewarding the confidence and delivering the Emotional behaviour

wardingDefining Brand HR

Understand your :•Core competencies

• Brand Value

• Product & Service range

Build the above into your communication

wardingCreating Brand HR

Brand HR needs elements of :•Marketing

• Advertising

• Personal representation

•choice of appropriate media

wardingStrengthen Brand HR

Establish credibility to strengthen your brand through :• An effective & cost efficient service delivery

• Business Leadership

• Relationship management

• Ethics and principles.

wardingBrand HR: Practitioner’s guide

Create Appropriate Visibility :• Quantify achievements in Numbers

• Educate Stakeholders

• Use the language of Business

• Use the power of positive

• Provide pro-active Commercial Acumen

wardingCritical Success Factors

A strong & Respectable HR Brand requires:• Effective Personal & professional representation

• Competent and Capable Team

• Quality & Efficiency of processes

• Standards in Service Delivery

• Commercial Synergy and Viability

Good Luck