Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some...

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Creating a Social Media Strategy

Transcript of Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some...

Page 1: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Creating a Social Media Strategy

Page 2: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

• You can not do this alone: Create a Team!

• Ask yourself some questions!

The beginning

Page 3: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

SWOT

• Strengths• Weaknesses• Opportunities• Threats

Page 4: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Key Questions

• What do we want to accomplish?

Main Objective: To cultivate interactive relationships with the customers of the Orange County Library System and promote OCLS programs, services and information.

Page 5: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Key Questions

• Who is our audience?

Customers of the OCLS, members of the Central Florida Media, Local social media influencers, and families.

Page 6: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Audience

• Facebook Insights!

Page 7: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Key Questions

• What Message do we want to convey?

We are an indispensible value to our community and offer many services. We are cool and

technologically engaged.

Page 8: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Key Questions

• What are our resources?

Social Media SpecialistTeam Social Media

Page 9: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Key Questions

• Which Social Media platforms? Facebook Twitter Foursquare Goodreads Google + Instagram Tumblr You Tube

Pinterest Blogs

RSS

Page 10: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Key Question

• Where can we promote our Social Media Presence?

• Website• Posters• Newsletters• Emails• Window clings• Flyers• Bookmarks• Online Catalog

Page 11: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Key Questions

• What is our measurement for success?InteractionReachIncreased Library Use

Page 12: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Interaction

• How many times someone retweeted, replied, favorited a tweet or commented or liked a Facebook or other Social Media site post.

• If you want interaction post things like this…

Page 13: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Reach: 2475Engaged Users: 290Talking About This: 255Virality Rate: 10.3%

Page 14: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Reach

• Observation: Text only posts get more reach then other posts most of the time but not all of the time. But they get less interaction.

Page 15: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.
Page 16: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Analytics

• Likes, Followers, Check In’s• Facebook Insights

– 1.92% average virality, 1% average goal, not just about overall likes!

• Hootsuite Pro• Klout• Commun.it• Pinterest Analytics

Page 17: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Library Use

• Hard to measure!• Social Media is Public Relations!

Page 18: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

When to Post?

• TwitterBest Overall: MondaysBest Time Overall: 9&11a.m. /1&4p.m.Weekends: 12-2p.m./3-4p.m.Weekdays: 3-6p.m.

www.tweroid.com

Page 19: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

When to Post?

• FacebookBest Days: Wednesday, Thursday, SundayBest Times*: ?

www.edgerankchecker.com

http://www.edgerankchecker.com/
Page 20: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

What to Post?

• “Content is King.”• Experiment & find what works! • Use your Social Media Strategy to

find focus.

Page 21: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

What to Post?

• Ask Questions• “Like” if you have your library card memorized.• I wish ____________ had a sequel. • Cool graphics. • Photos• What’s happening right now.• Trends – use good ideas you find from others.• Post, retweet, & like other organizations comments.• 80/20 or 90/10 • Experiment!• Google Alerts

Page 22: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

What to Post?

• Content Calendar • Google

Page 23: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Content Calendar

Page 24: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Basic Content Plan

Page 25: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Schedule Posts

• Facebook Scheduler• Hootsuite

Page 26: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Reputation Management

• How do we handle a social media crisis?• Yelp

www.netvibes.comwww.socialmention.com

http://www.netvibes.com/
http://www.socialmention.com/
Page 27: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Strategic Goals for Social Media

• I. Strategic Goal: Enhance Facebook Timeline Page.

• II. Strategic Goal: Increase system-wide involvement in Social Media.

• III. Strategic Goal: Create social media campaigns focusing on content creation.

• IV. Strategic Goal: Develop relevant system of Social Media Measurement.– Maintain an average virality rate of 1% or over on Facebook

posts.

• V. Strategic Goal: Connect to Local social media and blogging community.

Page 28: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Helpful Resourceswww.mashable.com

www.marismith.com

www.socialmediaexaminer.com

Social Media Plan Template: http://teachtofishdigital.com/library/documents-downloads/

http://edgerankchecker.com/blog/2012/03/what-is-the-average-virality-rate-for-a-facebook-pages-posts/

www.tweroid.com

www.edgerankchecker.com

www.hootsuite.com

www.netvibes.com

www.socialmention.com

http://www.mashable.com/
http://www.marismith.com/
http://www.socialmediaexaminer.com/
Page 29: Creating a Social Media Strategy. You can not do this alone: Create a Team! Ask yourself some questions! The beginning.

Lynette Schimpf

email: [email protected]

Facebook: Orange County Library System (FL) www.ocls.info/facebook

Twitter: @oclslibrary

Thank You!


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