Creating A Marketing Plan Identify Goals short-term, medium-term, long-term Identify Target Market...
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Creating A Marketing Plan •Identify Goals short-term, medium-term, long-term •Identify Target Market •Identify Strategies •Execute Strategies •Create and Maintain a Budget •Evaluation •Realignment
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Transcript of Creating A Marketing Plan Identify Goals short-term, medium-term, long-term Identify Target Market...
Creating A Marketing Plan•Identify Goals short-term, medium-term, long-term
•Identify Target Market•Identify Strategies•Execute Strategies•Create and Maintain a Budget•Evaluation•Realignment
Objectives & Goals - Brainstorms
Communication
Unify staff/teachers
Communication between negotiating teams and teachers
Invest in the future
Encourage VotingDiscourage Apathy
Communicate our economic status in comparison to the local area
How can we keep attracting new and better teachers?
Raise awareness of what teachers do
Compare our salaries to comparable occupations
Impact of staff changes on education
Positive opinion of teachers Proud to say they are teachers
Perception vs. reality
Value Teachers
Elect supportive school board members
Objectives & GoalsObjective: To build community support for education and teachers for the purpose of passing a contract.
Raise awareness of who we are and what we do
Unify teachers and staff
Increase Association membership and its value
Encourage voting/discourage apathy
Improve communication at all levels
Goals:
SWOT AnalysisSTRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Working for greater goodWe are professionalsDocumented improvement in District scoresPositive pressNumbers of supportersNEA State resourcesExpertise
OrganizationLack of unityLack of AggressionToo AccommodatingNon-support of certain administrators
Vision and MissionPerception of Association vs. Union
Perception of economyNational movements in educationMisconception of what teaching is“Overpaid and underworked”“Union” concept maligned
Target MarketParents
Professionals
Teachers
Grandparents
Students – voting high schoolers and college students
Businesses
Real Estate Agents
Chambers of Commerce
Associations – Rotary, Lions, CEDC, Chambers of Commerce
Superintendent and School Board and Administrators
Elected Officials – Local, State, National
Strategies - BrainstormsButtons
Shirts
Newspaper ads
Newsletters – internal communication
Quarterly Newspaper (bulk mailed to district homes)
Web Page
Press Releases
Vinyl Banners in each school promoting teaching
Adult Education
Community Service
Community Dinners
Parent/Teacher evenings (serve coffee and pie)
Education Fair
Talking to people – going out into the community
StrategiesImmediate:
Buttons – FacultyButtons – Community
Shirts – Further Discussion
Quarterly Newspaper (bulk mailed to district homes)
Newsletters – Monthly – internal communication
Facebook - ??
Web Page – link of WMRSD
Vinyl Banners in each school promoting education
Talking to people – going out into the community
Community Service
Press Releases
Fall, 2011: Adult Education Programming
Community Dinners
Parent/Teacher Evenings (coffee and pie)
Education Fair
Buttons - Faculty
DESIGN
UNDER
REVIEW
Line 1 of 2
Customer Approval:
Can't see everything? Just Drag your image!
/wEPDwU/wEWEQK
Shirts Discussion
WMEA Members1) Free ($1800 from treasury … 120x$15)2) Discounted price3) Cost $154) Cost Plus
Non-Members1) Free2) Discounted price3) Cost $154) Cost Plus
Execute Strategies
Strategy Timeline Person Responsible
Buttons - Faculty/Community ASAP Ron D.
Shirts ASAP Lisa P., Dennis R.
Newsletter – Internal May 1 Lisa P., Dennis R.
Quarterly Newspaper E-O-Y 2010 Jamie S., Rose P.
Facebook ASAP Jay D.-H.
Web Page ASAP Ron D.
Vinyl Banners ASAP Lisa P.
Talking to Community ASAP All Members
Community Service ASAP All Members
Press Releases ASAP All Members – Dennis R.
