Creating a Data-Driven Organization: an executive summary
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Transcript of Creating a Data-Driven Organization: an executive summary
Creating a Data-Driven Organization:
Carl Anderson
@leapingllamas | www.p-value.info
an executive summary
5% more productive
Controlling for other factors, data-driven orgs are
@leapingllamas | www.p-value.info
a strong testing culture
Being data-driven means having…
Innovate through online and offline experimentation. Encourage hypothesis generation broadly across org.
@leapingllamas | www.p-value.info
an open, sharing culture
Being data-driven means having…
No data hoarding or silos. Bring data together to create rich contexts. Connect the dots.
@leapingllamas | www.p-value.info
a self service culture
Being data-driven means having…
Business units have necessary data access as well as within-team analytical skills to drive insights, actions, and impact.
@leapingllamas | www.p-value.info
a broad data literacy
Being data-driven means having…
All decision-makers have appropriate skills to use and interpret data.
@leapingllamas | www.p-value.info
an objective, inquisitive culture
Being data-driven means having…
“Do you have data to back that up?” should be a question that no one is afraid to ask and everyone is prepared to answer—Julie Arsenault.
@leapingllamas | www.p-value.info
a visible, clearly-articulated strategy
Being data-driven means having…
Commonly understood vision. Suite of well-designed, accessible KPIs. All staff understand how their work ties back to these metrics.
@leapingllamas | www.p-value.info
strong data leadership
Being data-driven means having…
A head of data to evangelize data as strategic asset with budget, team, and influence to drive cultural change.
@leapingllamas | www.p-value.info
but bottom up too
Change should not just be top-down
Everyone in org has role and responsibility through “leveling up” their data skills, mutual mentoring, and embedding data into their processes.
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blindly following data.
Being data-driven doesn’t mean
Augment decision makers with objective, trustworthy, and relevant data.
@leapingllamas | www.p-value.info
using data to effect impact and results
Ultimately, data-driven means
Push data through “analytics value chain” from collection, analysis, decisions, action, and finally to impact. Partway along chain doesn’t count.
@leapingllamas | www.p-value.info
Want to find out more?
There’s lots more detail and practical information in the book including
@leapingllamas | www.p-value.info
• how to design metrics • how to prioritize data source collection • best practices of A/B testing
and broader topics such as
• decision making • organizational structure • privacy, ethics, and risk
http://shop.oreilly.com/
@leapingllamas | www.p-value.info Copyright © 2015 Carl Anderson