Creating a Christmas Shopping Challenge

What is the Christmas Shopping Challenge?

Focused effort to encourage families within the communities to visit more of their local independent shops in the pre-Christmas period

Why? To increase footfall and get new potential

customers over the threshold of your shop To divert some of their Christmas budget away from

the online giants and major chains back into the tills of the local shops

To get local retailers together to help each other and to grow awareness of what is available in Hove and Portslade

To provide fun and keep families and children happy!

How?

Christmas Shopping Challenge Map Participating Retailers in Hove and Portslade Retailers Individual Stamp Christmas Shopping Challenge Certificate &

free gift if retailer chooses Prize Draw entry for adults for completed

maps where proof of total purchases has been validated by a retailer or alternative route

Who will run it?

Hove Business Association is your registered Local Activation Partner (LAP) and will facilitate the challenge

Retailer input is vital and each participating retailer needs to take responsibility for communicating the message to their staff

Minimum 15 retailers needed to participate

What HBA will do and provide Collate a confirmed list of participating retailers Create, print and distribute the Christmas

Shopping Challenge Map to participating retailers Print and distribute ‘Celebrate an Independent

Christmas’ window posters and ‘thank you for shopping Indie’ postcards

Telephone support – 07801 295799/07920 004639

What we need to do to make it work

Retailers must be committed to building rapport and creating relationships with new and existing ‘guests’ who visit their shops

Local marketing; leaflet drop, press coverage, local radio coverage, social media

Prize Draw – Prize fund for 1st prize No fairy godmother waving a wand. It may take more

than the initial visit to secure a sale

National and Local Supporters

Action for Market Towns (AMT) The Argus Brighton and Hove Bus and Coach Company Brighton and Hove City Council Brighton and Hove Independent News British Independent Retailers Association (BIRA) Hove Business Association Hove Business Partnership Lollipop Printers Visit Brighton

Other resources available? Artwork is downloadable from Dropbox Free listings for retailers via www.independentshops.co.uk Useful webinars www.independentretail.co.uk/resources/webinars Useful blogs/articles www.independentretail.wordpress.com Follow on Twitter @IndieRetailUK and look for #indiexmas or#indieretail ‘Like’ on Facebook www.facebook.com/indiechristmas Add ‘Celebrate an Independent Christmas’ logo to your website For your Twitter account you can add an Independent Christmas ‘Twibbon’

to your avatar 2nd October Webinar for Retailers 18.30 – Register to ‘attend’ at

https://www3.gotomeeting.com/register/281080470

Add a Twibbon

Any questions? Discussion Points

What Next?

Complete an Registration form Decide a date when we ‘Go Live’ Collate prizes and 1st Prize Fund HBA will confirm your participation,

communicate progress and print and distribute posters and maps and stamps

84 Days to Christmas