Sponsored by: A Service

Of:

Create a Story and Tell it Too: Engaging Supporters with Online Video

Michael Hoffman

December 4, 2012

Sponsored by: A Service

Of:

Protecting and Preserving the

Institutional Memories of

Nonprofits Since 1993

www.cjwconsulting.com

(866) 598-0430

info@cjwconsulting.com

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Of:

www.mission.do

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Of:

Today’s Speaker

Michael Hoffman CEO

See3 Communications

Hosting:

Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars

See3 Communications

Michael Hoffman

• Online marketing and

communications specialist

• Founded See3 Communications to

merge video and the web for

nonprofits and causes

• Former senior nonprofit fundraiser and political consultant

About See3

See3 produces compelling content. Paired with creative strategy, we develop

online campaigns that tell your story to drive action.

OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,

MARKETING PROS, DESIGNERS, AND DEVELOPERS

ARE COMMITTED TO BRINGING YOUR GOOD WORK

TO THE PEOPLE INVESTED IN YOUR ISSUE.

See3 Communications

video

online engagement

web design + development

Some See3 Clients

www.TheDailyDoGooder.com

Video Why

MATTERS…

Every Single Minute

48 hours of video are uploaded to

YouTube

Every Single Day

YouTube receives over 3 billion

views and users spend about 3

billion hours on the site each

month

The Average User

Spends between 15 and 25

minutes every day on the site

YouTube: Why Video Matters

K O N Y 2 0 1 2

F*@K What the

Storytelling? is

When storytelling starts

to mean everything

it begins to mean nothing

+ =

H T T P : / / S T O P T H E C H O D D Y . O R G /

H T T P : / / Y O U T U . B E / B R J A Z D F C L 6 Q

So why the obsession with storytelling ? Why now? Is it that now we all have the power to tell stories?

Do we all really have a story worth telling?

DISCUSSION

What makes a story worth telling?

FINDING YOUR STORY:

What makes you

LOOK AROUND

lean forward?

MAKING YOUR STORY WORK

WHAT DO YOU WANT THEM TO FEEL?

Emotion is critical to getting people to act. Be deliberate about the emotions you

want to elicit.

WHAT DO YOU WANT THEM TO KNOW?

A clear message – you know exactly what you’re trying to say to them. You are

saying it in the clearest way possible

WHAT DO YOU WANT THEM TO DO?

A clear call to action – you know exactly what you want them to do

5 Tips

KEEP IT

SIMPLE

U N I C E F T A P P R O J E C T 2 0 1 2

H T T P : / / Y O U T U . B E / C V R 0 4 8 7 R L T 8

ACTION

INSPIRE

Animal Legal Defense Fund Protect Your Food Campaign

H T T P : / / Y O U T U . B E / N E S B L L S 7 Q E M

C H A R I T Y W A T E R “ T H A N K Y O U ” C A M P A I G N

H T T P : / / Y O U T U . B E / 9 D D W _ B N D T 0 G

MAKE ‘EM LAUGH.

MAKE ‘EM CRY.

Oh no?!

Hahaha!

W I N N I P E G H U M A N E S O C I E T Y

H T T P : / / Y O U T U . B E / K 4 F V S S E J I 4 Q

BE THE MOON

D O C T O R S W I T H O U T B O R D E R S

H T T P : / / Y O U T U . B E / T M 9 D 3 M A T G K W

Take the audience someplace they can’t go on their own . . .

and bring them back

changed.

Find your

voice

BE BRAVE

BE BOLD

BE REAL

BE PROLIFIC

Tactics & Tools

Make Your Fans the Storytellers

Broadcast

Broadcast

OneLoad by TubeMogul

YouTube TrueView

•New video platform that integrates YouTube

advertising with Google AdWords

•Currently in beta

•Incredible opportunity for NPOs to leverage the scale

of Google/YouTube

•Great niche targeting

•Scalable costs

•Pay as you go

A story that invites the viewer to open a door to

new awareness, insight and responsiveness

is a story worth telling.

E M A I L M E : M I C H A E L @ S E E 3 . C O M

G E T O U R N E W S L E T T E R : W W W . S E E 3 . C O M

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Of:

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