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Transcript of Cramer 6 OSS Suite
13 & 14 March | La ToscanaMontecasino, Johannesburg
Cramer 6 OSS SuiteCramer 6 OSS Suite
Pieter HenstraCramer Amdocs OSS Division
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 2
© 2007 - Proprietary and Confidential Information of Amdocs
AgendaAgenda
Who is Cramer?Key Trends and Business ChallengesSolution OverviewPartner eco-systemCustomer Success StoriesWhy Cramer
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 3
© 2007 - Proprietary and Confidential Information of Amdocs
Cramer,Cramer, AmdocsAmdocs OSS DivisionOSS Division
Software company founded 1996
1st product shipped 1998 – single code line from day one
65% of revenue from license sales
Global presence – 80+ customers on 5 continents
400+ Staff worldwide – 40% in R&D
Acquired by Amdocs in 2006
“Cramer elevates Inventory Management to a core application that will drive enterprise-wide performance gains at KPN Telecom”
Eelco Blok,Executive VP of Operations
KPN Telecom
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 4
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Sustained MomentumSustained Momentum
1 New Telco Per Month
FY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 5
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Cramer OSS Suite VisionCramer OSS Suite Vision
First ReleaseDimension 1
Inventory Management
Dimension 2Expanding technologies
covered RouteFinder
Dimension 3Improved modelling
DeliveryEngine Migrator
Cramer 4Enhanced interfaces
SyncEngine
Cramer 5N-tier architecture
localisation
Cramer 6Order to network service
fulfilment7 new products
200720062005200420032002200120001999
200720062005200420032002200120001999
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 6
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Commitment to GrowthCommitment to Growth
Leadership♣ Attracting Leading Industry Management
♥ CEO – Guy Dubois♥ CMO – Seth Nesbitt♥ CGS – Dale Thomas
Acquisitions♣ T-Soft – complementary technology
Products♣ Cramer6 OSS Suite includes 7 new products
Resources♣ Doubling of CGS head count in 12 months♣ Major expansion of presence in the US and Asia♣ 600 man years of development
Sales♣ More than 80 customers worldwide
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 7
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Strong Customer Validation Strong Customer Validation Over 80+ Over 80+ TelcosTelcos Use CramerUse Cramer
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 8
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Driving Return on InvestmentDriving Return on Investment
KPN rolled out new VoIP services in only 2 monthsSlovak Telecom reduced the order-to-bill cycle by 20% and reduced the number of systems from 28 to 1Cablecom reduced their complaint handling time and service ticketing time by over 40%Telefonica reduced network creation time by 50% and improved network resource utilisation by 20%A major North American carrier has reduced Capex by $100m in two years.
“With Cramer we are able to reduce the order-to-bill time in average by 20% which means between 2 and 3 days based on our agreed lead times for providing a service.”
Ralf Mittag,Slovak Telecom
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 9
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AgendaAgenda
Who is Cramer?Key Trends and Business ChallengesSolution OverviewPartner eco-systemCustomer Success StoriesWhy Cramer
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 10
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State of PlayState of Play
Customers want more…and they want it cheaper, quicker and easierThey want to pay less for existing servicesThey want to simplify life using new services
Competition is the driving factorCompete with new service providersFewer untapped marketsMaintain or increase market share
Technology advancesSupport multiple services on one technology baseDo more with lessShifts complexity from physical to logical layer
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 11
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The challenge for service providersThe challenge for service providers
Introduce New Services NowProvide content-based services
Combine services into bundles
Differentiate class of service
TIME
PRIO
RIT
Y
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 12
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The challenge for service providersThe challenge for service providers
Introduce New Services NowProvide content-based services
Combine services into bundles
Differentiate class of service
Manage the transition to the next generation
Repurpose network to create new services
Converge service infrastructures
Facilitate legacy/ NGN co-existence
TIME
PRIO
RIT
Y
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 13
© 2007 - Proprietary and Confidential Information of Amdocs
The challenge for service providersThe challenge for service providers
Introduce New Services NowProvide content-based services
Combine services into bundles
Differentiate class of service
Manage the transition to the next generation
Repurpose network to create new services
Converge service infrastructures
Facilitate legacy/ NGN co-existence
Reduce CostsRemove duplication
Combine procedures and processes
Automate wherever possible
TIME
PRIO
RIT
Y
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 14
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The problem with OSSThe problem with OSS
Single service, dedicated OSSNew services require new infrastructuresDuplication of OSS systemsObstacle to market-oriented service bundles
Fragmentation of the fulfilment processIntegration taxLengthy fulfilment cyclesHigh error rates
Limited visibilityUnder-utilisation of resourcesInefficient processesLimited governance
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 15
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The ideal solutionThe ideal solutionAutomated service fulfilment
Support Service definition and managementSupport full behaviour model of resourcesEnough details to drive business processAbility to automate from request to device
Next generation-ready OSS platformScalableIP literateIntegrated content managementSimplified service management
ConvergedAbstractedMulti-vendor, multi-technologyConfigurable and extensibleStandards-based
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 16
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AgendaAgenda
What is Cramer?Key Trends and Business ChallengesSolution OverviewPartner eco-systemCustomer Success StoriesWhy Cramer
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 17
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A unique OSS SolutionA unique OSS Solution
Service automationSimplified service assemblyAutomated end-to-end service fulfilment processService level management
Powered by universal network knowledgeDetailed and complete capacity and data modelMultiple technology, multiple vendorEncapsulates physical, logical and service layers
Maintained on a single resource management platform
Abstracted, layered process-driven modelIntelligent emulation of network behavioursMaintained data accuracy
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 18
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OSS functional areasOSS functional areas
OSS functional areas
BSS
OSS
Network Systems
Network
AssetManagement CRM Billing
Resource Management
Planning
Demand Analysis
Design & Assign
Network Build
Asset Profitability Analysis
Fulfilment
Order Man
Design & Assign
Service Implementation
Activation
Resource Management
Assurance
Fault Resolution
Impact Analysis
Correlation
Alarm Identification
Fault Identification
BSS
OSS
Network Systems
Network
AssetManagement CRM Billing
Resource Management
Planning
Demand Analysis
Design & Assign
Network Build
Asset Profitability Analysis
Fulfilment
Order Man
Design & Assign
Service Implementation
Activation
Resource Management
Assurance
Fault Resolution
Impact Analysis
Correlation
Alarm Identification
Fault Identification
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 19
© 2007 - Proprietary and Confidential Information of Amdocs
OSS functional areasOSS functional areas
Partial Cramer Functionality Full Cramer Functionality
Swap gold and dark blue
OSS functional areas
BSS
OSS
Network Systems
Network
AssetManagement CRM Billing
Resource Management
Planning
Demand Analysis
Design & Assign
Network Build
Asset Profitability Analysis
Fulfilment
Order Man
Design & Assign
Service Implementation
Activation
Resource Management
Assurance
Fault Resolution
Impact Analysis
Correlation
Alarm Identification
Fault Identification
BSS
OSS
Network Systems
Network
AssetManagement CRM Billing
Resource Management
Planning
Demand Analysis
Design & Assign
Network Build
Asset Profitability Analysis
Fulfilment
Order Man
Design & Assign
Service Implementation
Activation
Resource Management
Assurance
Fault Resolution
Impact Analysis
Correlation
Alarm Identification
Fault Identification
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 20
© 2007 - Proprietary and Confidential Information of Amdocs
Supporting next generation Supporting next generation transition imperativestransition imperatives
Improve process efficiencyEliminate multiple legacy systemsAutomate business processesImprove visibility
Roll out new servicesSingle instance, multi-purposeRapid service creationIT/ IP convergent
Consolidate systems estateSingle OSS for all next-generation services New services without new infrastructurePartitioned for restricted access
SDH DSLIPTV
SDH/ VoIP DSLIPTV
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 21
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Tangible business benefitTangible business benefit
Critical enabler for strategic initiativesNext generation transformationIT consolidation and rationalisationNew services, new business models
Improved efficiency and productivityGreater process automationShorter time to revenueMore efficient capital utilization
Lower TCOReduced OSS procurement complexityLower systems integration overheadFlexible, pre-integrated functionality
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 23
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ResourceManagerResourceManagerRole
Provides “active inventory” for accurate modelling of network capacity, relationships, services, logical & physical resources supporting all vendors and technologies.
BenefitsImproved operational efficiency through process driven inventory managementAccelerated rollout of new network and services Fast, predictable service delivery
DifferentiatorsMultiple technology, multiple vendor, multiple serviceModelling in metadataIntelligent, accurate network emulationComprehensive API and object model
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 24
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ITManagerITManager
RoleModels IT infrastructure, platform environments, and application software Relates IT components with the services and network models managed inResourceManager
BenefitsFaster origination of content based servicesEnd to end view of connectivity from content servers to customer premises More effective utilization of applications and servicesEnhanced Service Assurance, since all parts of the process can be seen and traced
DifferentiatorsProvide the most complete model of content-based servicesEnables fulfillment of bundled service offerings
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 25
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CoSManagerCoSManagerRole
Pre-validated delivery of NGN servicesAnalysis of service impact of policy changesProvides of proactive warnings of NGN capacity shortfalls using service ordersDefines service offerings which are differentiated on a pre-agreed Class of Service
BenefitsAccelerated service deliveryPredictable Class of Service deliveryUse of existing capacity can be maximisedFast rollout of new technologies and services
DifferentiatorsProvides the most complete model of IP capacityPre-validation of service feasibility prior to service activation without network query or by trial and errorIntegration with Cramer6 OSS Suite
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 26
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CableManagerCableManagerRole
Extends the Cramer model with physical infrastructure: cables, fibres, ducts etcUses the Cramer suite to automate consumption and allocation of physical infrastructure
BenefitsIntegrated planning leads to just in time cable investment, optimises capacity Fewer OSS systems to maintain and integrateSingle view of logical and physical network, enables faster plan-to-build processesImproved root cause identification reduces fault resolution time
DifferentiatorsUniversal view and operation from service to logical network to physical infrastructureDoesn’t require a costly GIS
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 27
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PartitionManagerPartitionManagerRole
Supports partitioned management of network and service resources Restricts access to database objects based on user roles i.e. read/write/no access
BenefitsFreedom to outsource all or part of network to one or more 3rd partiesReduced total cost of ownership through one inventory instance and single metadata modelCustomers able to manage their own network
DifferentiatorsUniform access across the whole Cramer suite and beyondCapacity information without network specific informationFlexible access control and visibilityBased on standard proven Oracle functionality
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 28
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ServiceCatalogServiceCatalogRole
Addresses Product Management and Fulfilment business processesProduct Lifecycle Management – change control and inheritance to aid version and change managementOpen standards-based API interfaces with order capture systems for service feasibility and fulfilment processes
BenefitsEnhanced product lifecycle managementAccelerated service introductionReduced integration cost
DifferentiatorsTechnical product de-compositionAutomated feasibility checkingSimplified product definitionDe-coupling of service and product definition
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 29
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TaskEngineTaskEngine
RoleRules based design and assignProcess driven inventory management
BenefitsImproved operational efficiencyProcess automation“Order to the network” flow through
service fulfilmentDifferentiators
Separation of design and implementationAutomated roll-back with no codingTemplate driven
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RouteFinderRouteFinder
RoleProcesses routing requestsRules based routing
BenefitsReduces time to design new circuitsEnsures design consistencyReduces design re-work levels
DifferentiatorsMulti-technologyTemplate driven (extensible routing rules)Supports dynamic constraintsGraphical views of candidate routesSupports least cost routingCan be driven using APIs
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DeliveryEngineDeliveryEngineRole
Translates designs into implementation jobsProject manages job implementation
BenefitsProcess automation“Order to the network” flow through service fulfilmentJeopardies can be pro-actively managed and resolved
DifferentiatorsSeparation of design and implementationService delivery across the whole infrastructureManaging complete range of delivery mechanismsIntegration with activation
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 32
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ActivationEngineActivationEngineRole
Delivers high-volume, flow-through activation for NGN servicesCreates business value through an inventory-centric activation solution e.g. IPTV capacity checking.
BenefitsAutomated ‘order to network’ activationSeamless customer service e.g. home movesAgile development of new services through templates and scripts
DifferentiatorsInventory-centric activation“Now and Next Planning”Rapid service development throughindustry standard scripting language and configuration templates
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 33
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DiscoveryEngineDiscoveryEngineRole
Auto-discovers networks and their componentsData load
BenefitsImproved inventory accuracyFaster data migrationFewer errors ultimately means less churn Faster, right-first-time service delivery differentiates SP’s products Fast-start for activation and other Cramer projectsImproved fallout resolution through targeted re-discovery
DifferentiatorsComplete end to end and integrated solution providing network discovery, capacity and service planning and service activation (with ActivationEngine)Comprehensive coverage of next gendevicesGives Cramer the fastest deployment time in the businessStandards-based
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 34
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SyncEngineSyncEngineRole
Data loadProcess audit/reconciliationCorrective synchronization
BenefitsImproved inventory accuracyTotal maintenance of multi-domain inventory modelsFaster data migrationReduces order re-work
DifferentiatorsAutomated, rules-based reconciliationGeneration of discrepanciesResolution managementLogical and physical reconciliationNot restricted to network dataBatch or event-basedStandards-based
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 35
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AgendaAgenda
Who is Cramer?Key Trends and Business ChallengesSolution OverviewPartner eco-systemCustomer Success StoriesWhy Cramer
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Partner AlliancesPartner Alliances
System Integrators: ERP/NLM/SCM/NM:
Network:
CRM:
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Cramer Triple Play OSS Solution, deployed in Alcatel’s Plano labs for IPTVDeployments include Network Rail,Telekom Austria and Kazak Telecom
Strategic Partnerships Strategic Partnerships Deliver Business ValueDeliver Business Value
“IBM recognises Cramer as a leader in its market and positions Cramer at the core of its Telecoms Solutions.”
Malcolm Nicholas,NLM Global, IBM
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Strategic Partnerships Strategic Partnerships Deliver Business ValueDeliver Business Value
Cramer at heart of Ericsson’s outsourced NOCDeployment partner - Integrated with Ericsson’s Radio Network Operation and Support system (RANOS), deployed at Vodafone UK
Central part of Network Lifecycle Management (NLM) solution deployed at Telefonica Spain and T-Mobile CzechCramer is the strategic core of IBM SDP platform for triple/quad play deployed in IBM’s Austin labs
“IBM recognises Cramer as a leader in its market and positions Cramer at the core of its Telecoms Solutions.”
Malcolm Nicholas,NLM Global, IBM
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 39
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AgendaAgenda
Who is Cramer?Key Trends and Business ChallengesSolution OverviewPartner eco-systemCustomer Success StoriesWhy Cramer
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 40
© 2007 - Proprietary and Confidential Information of Amdocs
“With Cramer we are able to reduce Bill time in average by 20% which means between 2 and 3 based on our agreed lead times for providing a service.”
Ralf Mittag, VP for Service Provisioning, Slovak Telcom
Automated service fulfilmentAutomated service fulfilment
Business ChallengesReduce time to market for higher margin services (ISDN, DSL)Improve customer satisfaction througout the lifecycle processCut operational expenditures through automation and standardisation
Cramer SolutionCentralised and consolidated management of all network technologiesAutomation of provisioning process and integration with Siebel for workforce managementStrategic component of service assurnace to ensure quality of service
Business benefitsVoice delivery times reduced from 30 days to 15 hours95% of orders are fulfilled automaticallySystem count reduced from 28 to 1Reduction of failed truck rolls by 70%
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 41
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TripleTriple--play fulfilmentplay fulfilment
Business ChallengesAccelerated customer acquisition requiring pre-provisioning and automated activationHighly competitive environment leading to short lead times for new servicesBusiness imperative to reduce operational cost
Cramer SolutionCentralised Cramer core supporting end-to-end processes such as fulfilment, circuit design, planning, inventory and capacity managementAutomation of service delivery across multiple technologiesStandardisation of circuit design for complex SDH networks
Business benefitsRapid fulfilment and revenue generation – provisioning 1,000 customers per dayTargeted sales campaigns based on accurate knowledge of the network leading to rapid revenue generationCost reduction through centralised management of network equipment
“All our DSL network, IP network, WDM networks are only on Cramer.”
Nicola Salverini,Fastweb
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 42
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“Cramer5 significantly simplifies the management of our network, improves capacity management and provides the capability to reduce capital expenditure and operating expenses.”
Sheila Kavanagh, Head of Transport Networks,
Vodafone Ireland
Network lifecycle planningNetwork lifecycle planningBusiness Challenges
Fragmented and isolated planning processesMaximise infrastructure utilisation, both hardware and connectivityFault management processes lacking network visibility and customer impact analysis
Cramer SolutionStrategic planning tool to manage both network inventory and connectivity planningAutomated reconciliation/synchronisation between Cramer and the network to ensure data integrityConsolidated inventory covering all vendors and technologies in Core and Radio networks
Business benefits 70% reduction in Access Planning effort for 2G site rollouts83% reduction in Access Planning effort for site expansions2Mb circuits for site expansions can be planned and built on Cramer in 15 minutes20% increase in speed and efficiency to build and populate complex nodesImproved leased line utilisation and reduced leasing costs
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 43
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Driving NGN transformation with CramerDriving NGN transformation with Cramer
Business ChallengesOSS consolidation and streamlined NGN migration supportImprove efficiencies by automating key OSS business processes (planning, fulfilment & assurance)Reduce time to market for new NGN products and services
Cramer SolutionInventory powered OSS solution covering all networks and technologies. Implementation of standardised models and processes to enable the process automation and system consolidationAutomated order to bill process for new services – e.g. Multimedia DSL
Business BenefitsOperational efficiency and scalability of key processesImproved agility and removal of time to market constraints TCO improvements due to elimination of legacy applications
“With this move TDC is taking a significant step towards the transformation to become a lean operator”
Kim Frimer, CEO of TDC’sWholesale Business Unit
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“Our new, strategic agreement with Cramer elevates Inventory Management to a core application that will drive enterprise-wide performance gains at KPN Telecom…”
Elko Blok,VP Operations, KPN
Driving NGN implementation with CramerDriving NGN implementation with Cramer
Business ChallengesHigh operational cost of multiple legacy systems Legacy systems unable to manage Next Generation services & networks (VoIP, xDSL)Need to reduce time and cost of bringing new services to market
Cramer SolutionCramer as a single multi vendor, multi technology process automation application for the Core network (SDH/PDH, DWDM)Integration with 3rd party applications to support end-to-end processes such as order management and service assuranceCramer will support KPN‘s migration to a NGN and will form the basis of their next generation OSS
Business benefitsReduced operational costs through elimination of multiple legacy OSS applicationsDramatic reduction in time to market for new services i.e. VoiPImproved customer satusfaction through improved service fulfilment
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“Our main reason for choosing Cramer was its ability to help us improve our capacity management. We found it was the best solution for managing data from different sources and different technologies on our network.”Jűrg Rubin, Head of Network
Information Systems, Cablecom
Network service expansionNetwork service expansion
Business ChallengesService Assurance issues leading to customer satisfaction issuesFragmented provisioning processes supported by manual interventionNo single view of network information leading to network planning challenges
Cramer SolutionConsolidated inventory on a single multi vendor and multi technology applicationIntegration between Cramer and Micromuse to automate service assurance processesIP discovery and reconcilliation across different technologies and devices
Business BenefitsService correlation time reduced from 30 minutes to 10 seconds Customer complaint time reduce by 60% and Service ticket time by 55%Reduced Opex/Capex through reduced rework, manual entry, faster data migration, re-usable adapters and reduced integration timescales
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“Process improvement will offer new visibility into the network and its processes, enabling us to target better results and solid returns.”
Richard Burns, VP Centers and Operations Support,
Bellsouth
IPIP--VPN deployment on CramerVPN deployment on Cramer
Business ChallengeNeed to optimise resource utilisation to control capital and operating expenditureLow levels of data accuracy (40-50%) leading to stranded physical assets Requirement to reconcile network and inventory data to harvest stranded assets
Cramer SolutionImplementation of an industry strength active inventory core solution Synchronize legacy inventory databases with discovered network dataCreate tasks to recover and reallocate stranded plug in cards
Business BenefitsIdentification of 33K un-used network resources leading to $32 million of savingsImproved data quality to avoid erroneous truck roles through improved field service managementEnterprise wide end-to-end business processes leading to improved customer satisfaction
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“Cramer has proven its ability to automate network build and rollout, to improve the use of network assets and to quickly take the operator live.”
Peter Lundberg, Head of Networking Services, 3
Sweden
Rapid 3G network buildRapid 3G network build
Business challengesBuild a nationwide 3G network within tight time constraintsFragmented and adhoc process of network planning and rolloutNo centralised view of the network leading to planning constraints
Cramer implementationAutomated design and provisioning across the network –Radio & TransmissionStandardised business and technical processes Engineering network design and build processes driven by Cramer
Business benefitsCompleted network rollout of 5,000 base stations in just 2 yearsUp to 200 base stations rolled out per weekTime needed to design and configure Node B’s was cut from days to minutes
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 48
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AgendaAgenda
Who is Cramer?Key Trends and Business ChallengesSolution OverviewPartner eco-systemCustomer Success StoriesWhy Cramer
Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 49
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Summary Summary –– Why Cramer?Why Cramer?
Leading OSS Vendor
Visionary products – that work
Spreading risk through the partner eco-system
Proven success