COVID-19 MENA CONSUMER SENTIMENT TRACKER...Social media companies 61% 57% 58% 60% 55% 56% News Media...

© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

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COVID-19 MENA CONSUMER SENTIMENT TRACKER

UNDERSTANDING ATTITUDES, BEHAVIORS AND FUTURE EXPECTATIONS

(KSA, UAE, Egypt, Morocco, Jordan, Lebanon)

Wave 3: 3rd – 6th April, 2020

© Ipsos | COVID-19 MENA Consumer Sentiment Tracker© Ipsos | COVID-19 MENA Consumer Sentiment Tracker2 ‒

KEY HIGHLIGHTS

1- Attitudes Towards Pandemic More Relaxed Across The Region

-.MENA witnesses a decline in how seriously people are taking the

pandemic, dropping heavily in Lebanon and Egypt.

2- Rising Concerns Towards Personal Financial Impact of Covid-19

Resulting in Lower Tendency To Spend

- Majority expect the virus to impact their finances, with expectations

escalating in UAE. Additionally, attitudes shifting from spending to

saving in case of emergencies throughout the region.

3- Despite Financial Difficulties, Lockdowns are Seen as

Opportunity to Bring Families Closer Together

- Long durations spent at home due to the disease are seen as bringing

families and friends closer together.


UAE MOST DOUBTFUL IN THE MEDIA’S NARRATIVE OF THE CORONAVIRUS OUTBREAK.

3 –

The media has exaggerated the extent of the coronavirus outbreak

19% 22%13% 13% 12% 15%

30%

36%

26% 24%32% 25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

Strongly agree Somewhat agree

© Ipsos | COVID-19 MENA Consumer Sentiment Tracker4 –

GENERALLY LEVELS OF TRUST IN THE MEDIA ARE STAGNANT, HOWEVER LEBANON’S TRUST IS ON THE DECLINE.

The media has exaggerated the extent of the coronavirus outbreak

% Strongly + Somewhat agree

62%

46% 44%

36%

49%

58%

39% 37%

44%40%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Mar 20-23 Mar 27-30 Apr 3-6


56% 55%

20%

35%30%

48%

37% 39%

66%

55% 61%

45%

8% 6%15%

10% 9% 7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


THE CORONAVIRUS THREAT LEAST REGARDED IN EGYPT, LEBANON AND JORDAN, WHILE PERCEIVED MORE SERIOUSLY IN UAE AND KSA.

5 –

How seriously would you say people around you are taking the Coronavirus threat?

Very seriously Somewhat seriously Not at all seriously


A DECLINE ACROSS MENA IN HOW SERIOUSLY PEOPLE SEE THOSE AROUND THEM TAKING THE THREAT, MOST SIGNIFICANTLY IN LEBANON.

% Vey seriously

49%

23%

50%47%

59% 62%

31%

38%

53% 52%56% 55%

20%

35%30%

48%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Mar 20-23 Mar 27-30

How seriously would you say people around you are taking the Coronavirus threat?

Apr 3-6


MAJORITY FEAR THE VIRUS WILL HAVE AN IMPACT ON THEIR FINANCES ACROSS THE REGION.

7 –

The coronavirus or COVID-19 outbreak will have a financial impact on me and my family

51%57%

50%

59% 56% 56%

31%

31%40%

33% 37%30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%




MANY STRONGLY BELIEVE COVID-19 WILL FINANCIALLY IMPACT THEM, WITH AGREEMENT LEVELS CONTINUOUSLY RISING IN THE UAE.

% Strongly agree

48% 45%

52%54% 53% 51%51%

57%

50%

59%56% 56%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Mar 20-23 Mar 27-30

The coronavirus or COVID-19 outbreak will have a financial impact on me and my family

Apr 3-6


ACROSS THE REGION, MOST AGREE THEY WILL SPEND LESS AND SAVE MORE, HIGHER IN UAE, LEBANON AND MOROCCO.

9 –

I will spend less and save more for times of emergency

44%

55%45% 42%

52% 51%

32%

29%

35% 40%

32%30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%




THE MAJORITY EXPECT COUNTRIES TO BECOME MORE PROTECTIVE OF THEIR BORDERS DUE TO THE COVID-19 OUTBREAK.

10 –

Countries will become more protective of their borders

51% 51%43%

53%

41%

55%

32% 32%39%

37%

46%

32%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Very likely Somewhat likely


LEBANON THE LEAST CONVINCED THINGS WILL RETURN TO NORMAL BY JUNE, UAE AND MOROCCO MORE POSITIVE.

11 –

I expect things to return to normal by June

34% 37%

26%19%

13%

38%

42%39%

46% 56%

42%

41%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%




SLIGHT DIMINISHING OPTIMISM IN LEBANON, EGYPT AND SAUDI ARABIA AS TO THINGS RETURNING TO NORMAL BY JUNE.

% Strongly + Somewhat agree

79%77% 77%

61%

79%75%

77%

72% 75%

55%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Mar 20-23 Mar 27-30

I expect things to return to normal by June

Apr 3-6


EXPECTATIONS HIGH THAT FAMILIES AND FRIENDS WILL GROW CLOSER DUE TO THE LOCKDOWNS BEING IMPOSED.

13 –

I will become closer to my family and friends

48% 45% 41%50%

41%

52%

29%27% 34%

33%

33%

27%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Very likely Somewhat likely


WHILE HALF ARE HAPPY ABOUT SPENDING TIME WITH THEIR FAMILIES, SOME ARE FEELING LONELY, MOSTLY IN UAE AND LEBANON.

14 –

Which best describes how you are feeling today?

56% 53% 51% 51%44%

56%

15%20%

15% 14%20%

13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Happy to have time to spend time with family Lonely


PHARMACEUTICALS, MEDIA AND GROCERY STORES SEEN AS MOST RESPONSIBLE IN COMBATING THE VIRUS’S SPREAD.

How much responsibility do each of the following industries have when it comes to combating the spread of

the coronavirus or COVID-19?

Industry KSA UAE EGYPT JORDAN LEBANON MOROCCO

Pharmaceuticals 77% 74% 78% 89% 79% 82%

Grocery stores 70% 66% 64% 76% 66% 69%

Banks 64% 58% 63% 74% 64% 59%

Packaged food

companies 67% 65% 65% 74% 57% 59%

Restaurants 68% 63% 64% 67% 71% 54%

Ride share

companies 59% 51% 52% 59% 58% 44%

Social media

companies61% 57% 58% 60% 55% 56%

News Media 71% 66% 73% 81% 71% 73%

Scale 1 to 5 – 1 = Not at all, 5 = A great deal – Scores above are those

who said 4 or 5.

Country Sample

KSA 1000

UAE 1000

Egypt 1000

Jordan 500

Lebanon 500

Morocco 500


These are the results the third wave of an Ipsos survey conducted April

3-6 2020 in the MENA Region following a wave done March 27-30

2020 and another in 20-23 March. The study covered KSA, UAE,

Egypt, Jordan, Lebanon and Morocco and was conducted through

online surveys.

For KSA & UAE, the sample is representative of the general population,

as for Egypt, Jordan, Lebanon and Morocco the sample represents the

more urban and connected population.

Where results do not sum to 100 or the ‘difference’ appears to be +/-1

more/less than the actual, this may be due to rounding, multiple

responses or the exclusion of don't knows or not stated responses. The

precision of Ipsos online polls are calculated using a credibility interval

with a poll of 1,000 accurate to +/- 3.5 percentage points. For more

information on the Ipsos use of credibility intervals, please visit the

Ipsos website (www.Ipsos.com).

METHODOLOGY


See methodology notes for full description of the data collection specifications18 ‒

ABOUT IPSOS

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present in 90 markets and employing more than 18,000 people.

Our research professionals, analysts and scientists have built

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insights into the actions, opinions and motivations of citizens,

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surveys, social media monitoring, and qualitative or

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“Game Changers” – our tagline – summarises our ambition to

help our 5,000 clients to navigate more easily our deeply

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Service (SRD).

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IPS:FP

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GAME CHANGERS

In our world of rapid change, the need for reliable information

to make confident decisions has never been greater.

At Ipsos we believe our clients need more than a data supplier,

they need a partner who can produce accurate and relevant

information and turn it into actionable truth.

This is why our passionately curious experts not only provide

the most precise measurement, but shape it to provide True

Understanding of Society, Markets and People.

To do this we use the best of science, technology

and know-how and apply the principles of security, simplicity,

speed and substance to everything we do.

So that our clients can act faster, smarter and bolder.

Ultimately, success comes down to a simple truth:

You act better when you are sure.

For More Information:

Mohammed MinawiChief Client Officer – Ipsos in [email protected]

THANK YOU

Nicola QahoushResearch Manager – Ipsos in [email protected]

COVID-19 MENA CONSUMER SENTIMENT TRACKER...Social media companies 61% 57% 58% 60% 55% 56% News Media...

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