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Lisa Colton's presentation to the Covenant Fellows, Seattle, 2010
Transcript of Covenant fellows
- 1. Building & Sustaining Community
In a Digital World
Lisa Colton, Darim Online
- 2. Agenda
What are the Building Blocks of Community?
Communication is Key
Examples of Online Community
Rules are the Same, and Different, Online
Presentation is available at http://bit.ly/covfellows10
- 3. Goals
Demystify social media
Help you think strategically
Learn from real examples
Inspire you to think about leadership in new ways
Warning: You may feel overwhelmed!
(And excited, and inspired.)
- 4. What Is Community?
Flickr user: Na-pix
Flickr user: amazon-cares
Key attributes of community? When do you feel it?
- 5. What Is Community
- 6. Ambient Awareness
See NYTimes Article Brave New World of Digital Intimacy
JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw
Right now is the largest increase in expressive capability in human history. - Clay Shirky on TED
- 7. Based on Real Human Experience
In a 1986 study, McMillan and
Chavis identify four elements
of "sense of community:
fulfillment of needs
How do you cultivate and support these?
With children, with parents, with each other?
- 8. Social Capital
The collective value of all social networks
(who you know) and the inclinations that
arise from these networks to do things for
each other (norms of reciprocity).
- Robert Putnam
- 9. Source: Flickr user andyadontstop
- 10. Red Cross
- 11. Listening Publicly
- 12. Listening Publicly
- 13. Ways To Listen
"Tools don't get socially interesting until they get technologically boring. - Clay Shirky
- 14. Scale Matters
- 15. Community Attributes
Defined or open
Virtual, F2F or both
Short or long term
Strolling or with a destination
- 16. Community Attributes
Think of a community
youve been part of
How did the attributes
influence your experience,
and the success or failure of
How could the design have
been different to better
support these attributes?
- 17. COMMUNICATIONS REVOLUTION
- 18. COMMUNICATIONS REVOLUTION
- 19. Understand Roles in Community
- 20. Characteristics of Social Media
The Term Social Media refers to online tools (web sites) that depend
on user contributions and interactions between people to build shared
meaning and value. It is:
- Participatory: It blurs the line between producer and consumer, media and audience.
- 21. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
- 22. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
- 23. Communal: Supports formation, growth and strength of communities around a particular shared interest.
- 24. Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.