Department of Marketing, College of Business Administration AlKharj, King Saud University- Saudi Arabia

COURSE PLAN: Introduction to Business (BUS-201) Faculty Name: S.V.Bakhtiyari

BSBA

Course Code BUS – 201

Course Title Introduction to Business

Year Second Year

Course Objectives This course provides an overall picture of the business world; it discusses business functions such as production, marketing, finance, human resources, research and development, accounting, etc., methods of business operation, types of business ownership, management functions, and the role of business organizations in contemporary society. In addition, the roles of various institutions that operates in the business environment.

References:

1-Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition* 2-Lara Dias and Amith Shah (2007) “Introduction to business Mc GrawHill 1ST edition

3-Jeff Mudra, (2006) “Introduction to business "Prentice Hall, 2nd edition4-www.icmrindia.org/casestudies/casestudy_marketing.htm5-www.amazon.com/books 6-www.scribd/studymaterials/intro to business7-www.prenhall.com/bovee

Session Content/Topic to Teach

Objectives Resources Exercises & Assignments

1 INTRODUCTION Teacher & Subject introduced;Students will know and what is the course about, its significance in the present Business scenario.

1. Define Business. Discuss its objectives.2. What is business environment? Explain outside influences of business.3. Distinguish between macro and micro environment in business.4. What do you mean by LPG?Discuss its causes in business.5. Write a note on the following termsa-Employeeb-Consumerc-Competitiond-Ownere-Organization

2 Unit-I Meaning and

Significance of Business, various factors effecting on the business.

The first unit is intended to aware the students with the concept of Business , its significance and various

PPT's for complete Unit provided to the students, both Hard and Soft copy………. (1)

www.amazon.comwww.corporateinformation.com

*Bovee, Thrill and Mescon, (2007)

factors influencing on it and their classification, The other objective is to keep the students abreast with new concepts of Liberalization, Privatization , and Globalization with clear focus on impact of LPG on Business.

“Excellence in Business”-Prentice Hall, 3rd edition. Pg.27-28

f-Governments5-Explain how the study of business will help you meet your career goals.

3 Differentiating between the factors influencing like Micro and Macro factors

4 Concept of Liberalization and its role in the Business

5Concept of Privatization and challenges associated with it

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition Pg.33-34

6Meaning and

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice

significance of Globalisation ,its impact on the Business and challenges associated with it

Hall, 3rd edition. Pg.52

7.Unit-II

Business Ownership, explanation of meaning.

The Second unit is framed towards understanding the Ownership of Business establishments. By teaching this unit the objective is to make understand the students about various Types of Business ownerships and to create confidence in them in classifying the business based on its features. The other objective is to make aware the students with the Role business plays in serving the society

PPT's for complete Unit provided to the students ,both Hard and Soft copy …….(2)www.kinkos.com

Exercises & Assignments

1. Define Ownership in business.2. Discuss the types of business ownership.3. Write a note on Saudi family business in Saudi Arabia.4. What is Society? Discuss Saudi Organisational roles in our society.5. Discuss the roles of Al-Marai, Bin laden and Al-Rajhi organisations in our society. 6. What is MNCs? Explain any two functions of MNCs in Saudi Arabia.

8Continuation of above topic

9Types of Business Ownerships

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition. Pg.166-170

10Continuation of earlier topic

11Continuation, Characteristics of Business ownership

12Differentiating various types of ownerships with features

13Role of Business in serving the society

14 Continuation of the topic

15 Corporate Social Responsibility

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition. Pg.72-81

16Unit-III Defining the

Management , various functions of Management

The main objective of this unit is making well versed the students with the various functions of Management ,what a manager is expected to do in an organization , how challenging it is to perform these functions

PPT's for complete Unit provided to the students ,both Hard and Soft copy…………(3)www.dell.comwww.managementfirst.comwww.businessweek.com/magazine

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition Pg.226-246

Exercises & Assignments

1. What is management? Why is it so important?2.Discuss the importance of men ,money, machine, material and management in business.3. Explain basic functions of management.4. What is planning in business? Discuss short term and long term planning in business.5. Discuss various functions of management. How the managers of Al-Rajhi group perform these functions?

this is unit is consist of very important topics for Budding mangers

17Planning function of management

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition.. Pg.203-206

18Organising and Controlling function of management

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition. Pg.229-237

29Continuation ---

20Directing and Coordinating function of management

21Various challenges and role of manger

22The central PPT's for complete Unit provided

Exercises & Assignments

Unit-IV Ethics and values of business.

objective of this unit is to make understand the students with the significance and importance of Ethics for a Business and for its activities , The unit highlights the values of a business , concept of morality and ethical standards , the fourth unit is very important part of the Introduction to Business curriculum because of the present non-ethical practices in the society and Business

to the students ,both Hard and Soft copy………(4)

www.patogonia.comwww.bbb.orgwww.redcross.org*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition Pg.60-70

1. What is Ethics? Why is it important to act according to the code of principles?

2. “Honesty is the best Policy” Give comments.

3. Write note on ethical values for business success.

4. Enron- A brief case study on unethical behaviour.

5. Give the names of Saudi organisations doing to improve business ethics.

23business Value development and its process

24Continuation of above topic

25Examples of Ethical deviation in business

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition Pg.65-67

26Ethical Standards for a business

27Continuation.--

28

Unit - V

Various functions of Business

The objective of this course is to Make understand the students with various functions of business including the Production, Marketing, Finance and Accounts, HRM and R&D.

PPT's for complete Unit provided to the students ,both Hard and Soft copy………(5)www.marketingtools.comwww.dell.comwww.nike.comwww.microsoft.comwww.salary.comwww.webcpa.com

Suggested Exercises/ Assignments

1. Write short note on all functions of business.2. In marketing, What are the 4Ps?3. What do you mean by Human Resource Management? Discuss its objectives.4. Define Training? Discuss the benefits of training and development in organizations.5. Difference between Selling and Marketing.6. Diffrence between Accounting and Finance.7. Prepare a brief report on Al-Rajhi group.8. Write about Al-Marai company in Saudi Arabia. Discuss its products and give advice on new product development and product improvement.

29Production and Marketing function of Business

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition Pg.394-413,Pg.426-430

30Continuation ---

31Continuation ---

32Finance as function of business organization

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition Pg.550-553

33Human resource Management as function of Business organization

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition Pg.358-373

34Research and development function of business and its role in the business

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition Pg.134 & 433

35Continuation ---

36Accounting function of business

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition Pg.518-535

Suggested Exercises & Assignments

37Uni - VI

Business Environment

This unit is intended to give clear picture of the real world and Major factors influencing the Business , By understanding this unit the students will be able to understand the impact of Social , Cultural , Technological , Political and Economical factors

PPT's for complete Unit provided to the students ,both Hard and Soft copy………(6)

www.bbb.orgwww.fraud.org

*Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition Pg.76-80

1. Define Business -Environment. Discuss its type.

2. Write stages of Business Cycle.

3. Write note on Economic Environment in Saudi Arabia.

4. Discuss the role of science inventions and innovations in technological environment in business.

5. What is Consumerism? Discuss basic consumer rights.

6. Give SWOT analysis of Chinese products in Saudi Arabia.

7. Explain five strengths and weaknesses of Al-Safi and Al-Marai companies in Saudi Arabia.

38Political factors Economical factors

39Continuation --

40Social and Cultural factors , impact of these factors on Business

41Technological factors effecting on Business

42Continuation --